Axe deo Introduction :- Brand of male grooming products owned by “anglo – Dutch Comapny. First launch in the year 1983 in france . It has been there in market for last 26 years & it is currently best selling brand of unilever. At that time it was leading mens deodorant in Europe and was popular in india in “ grey market “. In india it was launched in 1999 Hul had the brands denim and rexona and was ruling the market. It was priced at the premium above the denim brand whch was positioned
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to the ideal self-image of modern youth who likes to see himself getting phone numbers of girls and being a point of female attraction. It has also used its brand personality to attain fortification in life cycle by entering the soap market with Axe Deo Soap. Wild stone: Wild stone targets the hedonic needs of the consumer with its advertisement of man being seduced by a woman with peripheral cues like
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Food and Chemical Toxicology 45 (2007) 2097–2108 www.elsevier.com/locate/foodchemtox Review European consumer exposure to cosmetic products‚ a framework for conducting population exposure assessments B. Hall a‚*‚ S. Tozer b‚ B. Safford c‚ M. Coroama d‚ W. Steiling e‚ M.C. Leneveu-Duchemin f‚ C. McNamara g‚ M. Gibney h b a ` ´ L’Oreal‚ Worldwide Safety Evaluation‚ River Plaza 25-29 quai Aulagnier‚ 92600 Asnieres-sur-Seine‚ France Procter & Gamble‚ Central Product Safety‚ P&G Technical Centres
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NIVEA: MANAGING A MULTI-CATEGORY BRAND1 BACKGROUND As 2005 drew to a close‚ executives at Beiersdorf’s (BDF) Cosmed division reflected on the growth of their Nivea brand over the last decade and a half. Nivea‚ the largest cosmetics brand in the world‚ had successfully defended its position during intense competition in its major European markets. Additionally‚ the company had expanded into many new markets in South and Latin America‚ Eastern Europe‚ and Asia. Nivea had created a number of new sub-brands
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1 1 FOGG: MARKETING PROJECT Marketing Strategy Analysis & Suggestions GROUP - 1 ASHWINI P (1411216) GAURAV CHAUHAN (1411226) MANEESHA A (1411243) AMBARISH K SHARMA (1411213) MAYURESH PHEGADE (1411254) SAKSHI (1411261) 1 FOGG: Marketing Management - I ACKNOWLEDGEMENTS We take this opportunity to thank Prof. Avinash Mulky for giving us this opportunity to study a brand like FOGG which has been successful in creating a unique place for itself in this highly fragmented
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Advertising: Advertising is the paid‚ impersonal‚ one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods‚ services or ideas. Principle of advertisement: Inform‚ Persuade‚ Remind‚ Influence and Change opinion. Framework theory and ads according to it. Sale response: Advertisement technique in which a prospective customer is urged to respond immediately and directly to the advertiser
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like Wild Stone and Secret Temptation * Paras Pharma (now owned by Reckitt Beckinser) with brand Set Wet Zatak * Coty which has Adidas * Nike * Garnier * J.K.Helene Curtis (Raymond) which has Park Avenue * Godrej has deo with brand name Cinthol * Vini Healthcare with brand Fogg * Beirsdorf with brand Nivea These are all major brands in the mass category. There are many premium brands of Deodorant catering to urban elite but have a minimum
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Godrej Marketing strategies of Godrej UNIT-1 INTRODUCTION Marketing is defined by American Marketing Association [AMA] as “the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large.” Broadly “marketing is a social and managerial process by which individuals and organizations obtain what they want through creating and exchanging value with others.” Marketing has always
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BCG MATRIX OF HINDUSTAN UNILIVER LIMITED • • • • Cash cows :are units with high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business. They are regarded as staid and boring‚ in a "mature" market‚ and every corporation would be thrilled to own as many as possible. They are to be "milked" continuously with as little investment as possible‚ since such investment would be wasted in an industry with
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In the book “Strength in what remains” by Tracy Kidder‚ the main protagonist named Deo was a man that faced many hurdles in his life. From escaping the Genocide in Rwanda and Burundi‚ which was because of the domestic racial dispute between Hutus and Tutsi (groups of ethnic people) to his time in New york. Deo faced insurmountable odds and opposition. Despite this set back‚ it seemed as if providence was on Deos side‚ granting him countless fortunes and blessings. Many different factors can be attributed
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