the NBCF‚ with LYNX a visible increase in brand equity will be observed by consumers. We aim to do this by promoting breast cancer awareness among a target audience of young men aged 17 – 25. Furthermore‚ it is anticipated that the differentiation of linking the social cause with LYNX will see an increase in sales as well as promote a positive brand perception among the female market. An increase in sales is vital to the success of this campaign‚ as a portion of each purchase of LYNX will act as a
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Lynx From Wikipedia‚ the free encyclopedia Lynx[1] Eurasian lynx (Lynx lynx) Scientific classification e Kingdom: Animalia Phylum: Chordata Class: Mammalia Order: Carnivora Family: Felidae Subfamily: Felinae Genus: Lynx Kerr‚ 1792 Type species Lynx lynx Linnaeus‚ 1758 Species Lynx lynx Lynx canadensis Lynx pardinus Lynx rufus Lynx ranges A lynx (/ˈlɪŋks/;[2] plural lynx or lynxes[3]) is any of the four species within the Lynx genus of medium-sized wildcats. The name "lynx"
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Trendsetters in deodorant The deodorant market in India is showing an upward trend as major players tap this segment. The growing income and increased expenditure capacity of average Indian consumers have changed their lifestyle habits. Deodorant market in India is estimated to be of Rs 10‚543.3 million in 2011 and is expected to reach Rs 13‚ 340.7 million by the year 2012. The deodorant market is projected to grow at 25 per cent CAGR over next 5 years. The deodorant market is divided into
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( CREATING A MARKETING PLAN) Creating A Marketing Plan Aneez Mohammed Columbia Southern University Abstract. A company is defined through its strengths ‚weakness ‚ opportunities and threats. The term SWOT is the analysis known as the scanning of any corporation to measure its performance for future. This paper discusses a marketing plan of Arimount’s new product sshhh! deodorant and briefly discusses the top three competitors. A Marketing Plan The concept of marketing is to deliver
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Sprinkles Red Velvet Cupcakes Yields 15 insanely delicious cupcakes Ingredients: 1 1/3 cups all-purpose flour 3 Tbsp cocoa powder 1/2 tsp baking soda 3/4 cup salted butter‚ firm but not cold* 1 cup + 2 Tbsp granulated sugar 2 large eggs 1 Tbsp red food coloring 2 tsp vanilla extract 1/2 cup whole milk 1 tsp distilled white vinegar 1 recipe Cream Cheese Frosting‚ recipe follows Directions: Preheat oven to 350 degrees. In a mixing bowl‚ whisk together flour‚ cocoa powder and baking
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MARKETING ASSIGNMENT PART-2 DEODORANTS The Positioning Statement For today’s youth who are bustling with a Go-Getter attitude‚ who want to be active and fresh during the long and tiring hours of the day and night‚ across seasons‚ Y-X is a deodorant that provides instant freshness with just a spray that stays with you 24x7. Its not only targeted at youth by age‚ but for those who are 18-25 by heart. It is one stop solution to fragrance related blues. Unlike the
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[Case Analysis] The Tale of the Lynx 1. What were the most critical choices faced by James Milmo early in the founding of Lynx? Do you agree with his decisions? The most important issue was equity stake. Milmo insisted that Curtis should work for 2 years before being fully vested whereas Milmo himself would be fully vested immediately. Furthermore‚ Milmo considered Pascal as a critical piece of Lynx and argued that the three founders should be equal partners in Lynx and therefore should each receive
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Question: What were the most critical choices faced by James Milmo early in the founding of Lynx? Do you agree with his decisions? I believe the most critical choices faced by James Milmo in the early years of Lynx were: 1. Partnership with Doug Curtis I do not believe Milmo made a good decision partnering with Doug Curtis to start Lynx. Milmo never had a great confidence and rapport with Doug Curtis. After the failure of the real estate idea Milmo mentioned that “I didn’t love the guy and
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The Tale of Lynx case The most critical choices faced by James Milmo‚ early in founding of Lynx are as follows: Going to Business School or not? He always wanted to be an Entrepreneur He knew that a new business is a risk So he wanted to make sure that if business does not work‚ he should be able to be back to Business School Therefore he did first semester It was a good decision as he was trying to play safe and he knew what he was doing to himself Partnering with Doug Curtis or Not? Doug
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Deodorant industry shows impressive growth The recent launch of 24 new deodorant brands in India is a clear growth indicator of the deodorant segment in India. The new additions have proven to be a major boon to the already existing 350 deo brands in the organized and unorganized markets. According to AC Nielsen‚ the organized deodorant category has been registering an annual growth rate of 41 percent with a revenue of Rs.619 crore. Companies such as Reebok‚ L’Oreal‚ Playboy‚ KamaSutra‚ Wipro
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