is a walking advertisement because everyone knows the little brown bag and associates it with Bloomingdales. Bloomingdales carries many different brands from Loui Vuitton to North Face‚ it has a wide range of pricing which is strategic for the demographics. The Bloomingdales customer is up to date on all the trends and new brands and walks into Bloomingdales knowing that they will be carrying new and upcoming items. For the older target market‚ Bloomingdales promotes‚ through magazines‚ pamphlets
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marketing was practiced. Cons: Max profits is not exploited because a fleet of cars to service a range of geographic‚ demographic‚ psychographic‚ behavioral and attitudinal segments is unavailable. Which segmentation approach should be used for the Ford Ka? Demographic segmentation was advocated by management due to its historical success and the fact that data was accessible. However‚ demographic focus group results contradicted management’s view. The 40-44 year old group comprised a 32% share.
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variables to develop a target market for their products or services. Geographic: Dividing a market into different geographical units‚ such as nations‚ regions‚ states‚ counties‚ cities‚ neighborhoods‚ population density (urban‚ suburban‚ rural)‚ climate Demographic: Dividing the market into segments based on variables such as age‚ life-cycle stage‚ gender‚ income‚ occupation‚ education‚ religion‚ ethnicity‚ and generation Psychographic: Dividing a market into different segments based on social class
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segmentation Schiffman‚ Bednall‚ O’Cass‚ Paladino‚ Ward & Kanuk: Consumer Behaviour 4e © 2007 Pearson Education Australia 7 Geographic segmentation Where the market is divided by location Assumes that people who live in the same area share some similar needs and wants Geographic markets can be easily reached by local media Some firms use geographic segmentation to adopt a ‘localised’ strategy‚ however
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variables‚ describe how GM has segmented the automobile market. We know that there are four variables of marketing segmentation. They are – 1. Geographic variables 2. Demographic variables 3. Psychographic variables 4. Behavioral variables. By using these full spectrum of segmentation variables‚ GM has segmented the automobile market That are described below- Demographic: Age—younger than the average GM buyer. Most typically college age on through early 40s. Gender—fairly evenly split. Family life cycle—young
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(208) Target Margins: Dhanushree Mathur (410) Competitive Strategy: Shrikant Agrawal (371) & Siddhesh Trivedi (171) Table of Contents Value Proposition 3 Market Segment 4 Purpose 4 Target Market 5 Geographic Segmentation 5 Demographic Segmentation 5 Psychographic Segmentation 7 Behavioural Segmentation 7 Value Chain 8 Cost Structure & Target Margins 12 Proposed cost structure: 12 Revenue generation models 12 Target market size 13 Breakeven analysis 15 Competitive
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iii)Market Positioning *Develop positioning for each target segment *Develop marketing mix for each target segment Major Bases For Segmenting Consumer Markets Geographic SegmentationDividing a market into different geographical units such as type of property‚ urban‚ suburban‚ rural regions‚ country and climatic zone. Geo-demographic SegmentationDividing a market into groups based on the notion that people‚ who live close to one another‚ within the same physical geography‚ share broad characteristics
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3. Why they will purchase your product rather than another? 4. Will the profit justify the product or service development and promotion? Identify To identify target markers‚ typical customers can be identified via their psychographic and demographic characteristics‚ such as: * Age – consider what age group would be targeted * Gender – consider from information gained by surveys or buying patterns if the target is men
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(1) Most appropriate market segmentation for Harbour hotel to segment their customers would be a hybrid from geographic‚ demographic‚ psychographic and usage situation factors. Feature of geographic segmentation is the market which is divided by location. People who live in the same area usually have similar needs and preferences. As for Harbour hotel‚ it is a neat 3-stars hotel located in Mongkok which is the heart of the shopping area in Hong Kong. People in China and several South East Asia
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home We‚ as a company have applied the following variables and yielded the target segment for our product as follows Geographic Segmentation: Region: Islamabad Density: Blue Area and F-10 Markaz Demographic Segmentation: Age: 30+ Gender: Female Income: Rs: 60000-100000/month Family Life Cycle: Married‚ with children Social Class: Upper Middles‚ Lower Uppers and Upper classes Psychographic Segmentation: Personality: Decent‚ Tasteful‚ and Ambitious Behavioral Segmentation: Occasions: Marriages‚ Newly Constructed
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