frying in a standardindustrial kitchen type machine Segmentation Geographic segmentation:KFC has outlets internationally and sells itsproducts according to geographic needs of the customer. In India KFC focuses howgeographically its customers demanddifferent products. In north India Chickenis the main selling product‚ while in thesouth the Veg. items sell more than thechicken. Segmentation Demographic Segmentation In demographic segmentation‚ the market is divided intogroups based on an age‚
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.................................................................................... 5 3.1 Market segmentation .............................................................................................................................. 6 3.2 Demographic segmentation .................................................................................................................... 7 3.2.1 Age and life-cycle segmentation...........................................................................
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establishments focusing on the needs of the elderly‚ as mentioned previously with Green Apple Wellness Centre in Bald Hills being the only registered elderly fitness centre in Brisbane. Through segmentation of Brisbane’s fitness market into geographic‚ demographic‚ psychographic and behavioural groups‚ BMC has identified this as a relatively untouched sector of the market‚ which leaves a good opportunity for success for Forever Fitness. As the business is located in Graceville‚ Forever Fitness’ target market
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and orange flavor into it. Marketing Segmentation Mountain Dew has divided up the total market into distinct subsets of customers with common needs or characteristics‚ so following are some marketing segmentations that Mountain dew has made. Demographic Segmentation Generation As Mountain Dew is launched as energy drink so it is segmented demographically for the young generation interested in outdoor games the X-Generation. Income Mountain dew is mostly low cost beverage so any body can buy
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various market segments with Elena‚ and in addition to researching the optimal target market independently‚ I am confident in the selection of middle-aged to slightly older professionals as the primary target audience. Demographics Generation X is an often overlooked demographic in marketing due to the fact that they lie directly in between two larger segments – the Baby Boomers and the Millennials (Taylor & Gao‚ 2014). According to Pew’s analysis of the Panel study of Income Dynamics‚ Generation
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XIAOMI A Chinese electronics company headquarter in Beijing‚ China owns a private incorporation‚ Xiaomi Inc. and according to IDC (2015)‚ it’s the world’s 4th largest smartphone maker. Xiaomi develops‚ design‚ and sells smartphones. The company sold over 60 million smartphones in 2014 with the start-up of US$1.1 billion‚ known as the world’s most valuable technology star-up. Xiaomi’s valuation is over US$46 billion‚ according to (Douglas MacMillan‚ 2015). Over 8000 employees in the company‚ throughout
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teenagers. 2.0 Market Segmentation 2.1 Geographic Segmentation Gucci watch geographic segmentation would target on the cities area more than rural area. This is due to the high consumption power and high standard living no matter the countries size. For example‚ in Far East countries‚ there are no Gucci’s stores at all. In Asia‚ there are only 9 countries that have Gucci’s stores. (Gucci 2009) 2.2 Demographic Segmentation The main age frame for the target
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therefore must stand out and adapt to the consumers’ needs. Marketing strategies are important to communicate to the consumer more effectively and help target the consumer to their product. Trader Joe’s segments its products by psychographic‚ behavioral and demographic characteristics and targets a variety of consumers. There is an increasing number of people changing their habits to include organic products which is why Trader Joe’s targets these areas. In the next few paragraphs we are going
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have the similarities. Then we can achieve more effectively with productions and services. To do this‚ we should look at 4 majors: geographical‚ demographic‚ psychographic and behavioral variables. Nestle is the world’s largest food company that did marketing segmentation very well. They also base on 4 majors variables to segment. First is the geographic segmentation. We must understand the geographical different in needs and wants. For example: in Viet Nam‚ Nestle has the Maggi brand with many
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MBA 802 ASSIGNMENT 1) Market segmentation Market segmentation is simply a modern marketing strategy in which the market for your customers are divided in various several groups and segments based on some major key factors such as demographic‚ geographic‚ psychological and behavioural factors. By dividing the market‚ the sellers that that try to deliver good value to their customers will be able to have better understanding of their target audience and thereby make their marketing more effective
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