Gucci Marketing Segmentation Collage
Marketing Segmentation Collage
1. Introduction
Gucci is a brand from Italy. It was established in the year of 1921 by Guccio Gucci. Gucci brand sells several kinds of products which are apparel of women’s wear and man’s wear, shoes, accessories such as rings, bags, small leathers goods, fine jewelry, and many others products. Besides, watches is also a best selling products for Gucci brand. Watches of Gucci brand is designed either for women, man, and also teenagers.
2.0 Market Segmentation
2.1 Geographic Segmentation
Gucci watch geographic segmentation would target on the cities area more than rural area. This is due to the high consumption power and high standard living no matter the countries size. For example, in Far East countries, there are no Gucci’s stores at all. In Asia, there are only 9 countries that have Gucci’s stores. (Gucci 2009)
2.2 Demographic Segmentation
The main age frame for the target market target is not specifically mentions but it will be the working people which are around 25 years old and above and they will have a high purchasing power. This is because the Gucci’s watches are branded and the price is expensive. In other words, it is also targeting the high income people and it is purchased by both genders, either male or female.
2.3 Psychographic Segmentation
The social class of people that will be targeted in this brand will be the high class people, with high income and also well educated. Besides, consumer that purchases this brand will most probably spend their time or have a lifestyle of continually purchasing the goods. Other than that, for this segmentation the consumer’s personality will be those people who need this brand for their status. The consumer will be more on showing off of the brand since the brand was too glamour and expensive.
2.4 Behavior Segmentation
Well, as for the Gucci’s brand watches, it does have it own
1. Introduction
Gucci is a brand from Italy. It was established in the year of 1921 by Guccio Gucci. Gucci brand sells several kinds of products which are apparel of women’s wear and man’s wear, shoes, accessories such as rings, bags, small leathers goods, fine jewelry, and many others products. Besides, watches is also a best selling products for Gucci brand. Watches of Gucci brand is designed either for women, man, and also teenagers.
2.0 Market Segmentation
2.1 Geographic Segmentation
Gucci watch geographic segmentation would target on the cities area more than rural area. This is due to the high consumption power and high standard living no matter the countries size. For example, in Far East countries, there are no Gucci’s stores at all. In Asia, there are only 9 countries that have Gucci’s stores. (Gucci 2009)
2.2 Demographic Segmentation
The main age frame for the target market target is not specifically mentions but it will be the working people which are around 25 years old and above and they will have a high purchasing power. This is because the Gucci’s watches are branded and the price is expensive. In other words, it is also targeting the high income people and it is purchased by both genders, either male or female.
2.3 Psychographic Segmentation
The social class of people that will be targeted in this brand will be the high class people, with high income and also well educated. Besides, consumer that purchases this brand will most probably spend their time or have a lifestyle of continually purchasing the goods. Other than that, for this segmentation the consumer’s personality will be those people who need this brand for their status. The consumer will be more on showing off of the brand since the brand was too glamour and expensive.
2.4 Behavior Segmentation
Well, as for the Gucci’s brand watches, it does have it own