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Business Models in Digital Economy

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Business Models in Digital Economy
RELEVANT IMAGE / PICTURE / LOGO
RELEVANT IMAGE / PICTURE / LOGO
NAME OF OUR BUSINESS / SERVICE / PRODUCT / WEBSITE
NAME OF OUR BUSINESS / SERVICE / PRODUCT / WEBSITE
A REPORT ON
A REPORT ON
BUSINESS MODELS IN DIGITAL ECONOMY
BUSINESS MODELS IN DIGITAL ECONOMY
BMDE 2 - Group 8
Submitted on: November 20th, 2012.
Value Proposition: Dishank Shah (318)
Market Segment: Maitreyee Shukla (122)
Value Chain: Aditi Mehta (208)
Target Margins: Dhanushree Mathur (410)
Competitive Strategy: Shrikant Agrawal (371) & Siddhesh Trivedi (171)
BMDE 2 - Group 8
Submitted on: November 20th, 2012.
Value Proposition: Dishank Shah (318)
Market Segment: Maitreyee Shukla (122)
Value Chain: Aditi Mehta (208)
Target Margins: Dhanushree Mathur (410)
Competitive Strategy: Shrikant Agrawal (371) & Siddhesh Trivedi (171)

Table of Contents Value Proposition 3 Market Segment 4 Purpose 4 Target Market 5 Geographic Segmentation 5 Demographic Segmentation 5 Psychographic Segmentation 7 Behavioural Segmentation 7 Value Chain 8 Cost Structure & Target Margins 12 Proposed cost structure: 12 Revenue generation models 12 Target market size 13 Breakeven analysis 15 Competitive Strategy 17 Conclusion 18 References 18

Value Proposition

We will be providing meal planning and grocery shopping services for the quick & easy preparation of the nutrition based home-made meals.
At the end of each day the question arises, “Who will cook?” or “What do I cook?” Time is limited. After a long day at work, very few people want to face the lines at the grocery store. Often the choice is to eat out, but the expense of dining out or the boredom of fast food soon becomes unappealing. So, to satisfy the need for nutritious, high-quality meals, (Ready To Serve) will be offering various packages of groceries and recipes ranging from the week’s meals to a daily meal, from customized to special meals for festivals, which will be delivered to the


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