Business Models in Digital Economy

Only available on StudyMode
  • Download(s) : 184
  • Published : December 27, 2012
Open Document
Text Preview
RELEVANT IMAGE / PICTURE / LOGO
RELEVANT IMAGE / PICTURE / LOGO
NAME OF OUR BUSINESS / SERVICE / PRODUCT / WEBSITE
NAME OF OUR BUSINESS / SERVICE / PRODUCT / WEBSITE
A REPORT ON
A REPORT ON
BUSINESS MODELS IN DIGITAL ECONOMY
BUSINESS MODELS IN DIGITAL ECONOMY
BMDE 2 - Group 8
Submitted on: November 20th, 2012.
Value Proposition: Dishank Shah (318)
Market Segment: Maitreyee Shukla (122)
Value Chain: Aditi Mehta (208)
Target Margins: Dhanushree Mathur (410)
Competitive Strategy: Shrikant Agrawal (371) & Siddhesh Trivedi (171) BMDE 2 - Group 8
Submitted on: November 20th, 2012.
Value Proposition: Dishank Shah (318)
Market Segment: Maitreyee Shukla (122)
Value Chain: Aditi Mehta (208)
Target Margins: Dhanushree Mathur (410)
Competitive Strategy: Shrikant Agrawal (371) & Siddhesh Trivedi (171)

Table of Contents
Value Proposition3
Market Segment4
Purpose4
Target Market5
Geographic Segmentation5
Demographic Segmentation5
Psychographic Segmentation7
Behavioural Segmentation7
Value Chain8
Cost Structure & Target Margins12
Proposed cost structure:12
Revenue generation models12
Target market size13
Breakeven analysis15
Competitive Strategy17
Conclusion18
References18

Value Proposition

We will be providing meal planning and grocery shopping services for the quick & easy preparation of the nutrition based home-made meals. At the end of each day the question arises, “Who will cook?” or “What do I cook?” Time is limited. After a long day at work, very few people want to face the lines at the grocery store. Often the choice is to eat out, but the expense of dining out or the boredom of fast food soon becomes unappealing. So, to satisfy the need for nutritious, high-quality meals, (Ready To Serve) will be offering various packages of groceries and recipes ranging from the week’s meals to a daily meal, from customized to special meals for festivals, which will be delivered to the customer’s door, especially without the hassle of grocery shopping, menu planning, and time-consuming preparation. The criteria for the meal packages will be balanced nutrition and ease of preparation. To ensure the nutritional requirements, we will be hiring a team of nutritionists as a consultant. Nutritional information will be included with each order. The most efficient method for preparing the overall meal will be presented. Meals will be limited to recipes requiring no more than 20 minutes to prepare. We will also be establishing a reliable connection with a distributor for high-quality produce and to maintain freshness for delivery to the customer. As orders will be processed, the meals will be assembled. Meats will be wrapped and ready for the home freezer. All ingredients will be labelled according to the meal to which they belong. The groceries will be sorted and bagged according to storage requirements: freezer, refrigerator and shelf. Everything possible will be done to minimize the customer’s task.

Market Segment
Purpose
Market Segmentation is an essential marketing strategy wherein the product / service provider classifies the wide target market into different divisions. This is done in such a way that customers having the same or similar characteristics (common needs) are grouped together. These groups are further divided as per various criteria like age, sex, income etc. This grouping helps the company in effective design and implementation of determining their competitive strategies, coming up with marketing campaigns and thus successfully attracting as well as retaining relevant customers. The purpose of this business model is basically to provide the customer with good quality ingredients (raw materials) and recipes for cooking when the customer orders for any particular menu on the website. The delivery of the product to the customer needs to be on-time as promised. Every minor detail needs to be taken care of so as to avoid customer...
tracking img