that incline them to have similar product needs. It allows the companies to provide better demand satisfaction. Moreover‚ consumer markets can be characterized by geographic‚ demographic‚ psychographic and behavioralistic. My case brand Coca-Cola is one of the most successful firms in terms of market segmentation. When we look at demographic segmentation of the company‚ Coke Zero can be a good exemplification. After the company research that Light Cola was regarded as ‘girly’ and ‘feminine’ by male
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may differ in their wants‚ income‚ psychographic‚ geographical‚ personality‚ demograhical and gender. *Geographic segmentation: it calls for dividing the market into different geographical units such sa nations‚ states‚ regions‚ counties or cities. The company can decide to operate in one or more geographic areas or operate in all but pay attention to local variations in geographic needs and preferwnces. * Psychographic segmentation: in psychographic segmentation‚ buyers are divided into
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Business Report EXECUTIVE SUMMARY Taronga Zoo is acknowledged as one of the world’s leading Zoological Parks. This report is for the Board of Directors of ABC in relation to the corporate sponsorship of Taronga Zoo Conservation Society Australia‚ and will provide an analysis of the zoo’s marketing plan. It will also evaluate the marketing potential of the proposed sponsorship for ABC. 1. SITUATIONAL ANALYSIS 1.1 MARKET ANALYSIS Taronga Zoo is classified as a place of entertainment‚ and
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for each market segment and use this information to design or offer specific product that meet the behavior or preferences of the user in each market segment. This project helps in developing a segmentation scheme for Nokia Phones with the help psychographic segmentation. Our findings show that the resulted market segment can be identified based on the prices of the phones‚ interests‚ opinions and activities of the consumer. Contents Executive Summary 1. Introduction 2. Description About The
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1. Describe what you think would be a successful marketing mix for the first two High School Musical movies as well as any upcoming sequels. Answer: A successful marketing mix for the High School Musical‚ film series would be using the four Ps of marketing which includes price‚ product‚ place and promotion. Keeping the price aside because there is basically no price for a television film which the consumers have to pay directly‚ the other three are vital elements of a film marketing campaign
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mix. (p. 165; Moderate) Explain the four major segmenting variables for consumer markets. Geographic segmentation divides the market into different geographic units‚ such as nations‚ regions‚ states‚ countries‚ cities‚ or neighborhoods. Many companies are localizing their products‚ advertising‚ promotion‚ and sales efforts or are seeking to cultivate as-yet untapped geographic territory. Demographic segmentation divides the market into groups based on variables such as age‚ gender‚ family size
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Decision makers can define objectives and allocate resources more accurately 5 6 Geographic Segmentation Bases for Segmentation Geography Region of the country or world Demographics Market size Psychographics Market density Benefits Sought Climate Usage Rate 7 8 2 Chapter 8 Segmenting and Targeting Markets Benefits of Regional Segmentation Demographic Segmentation Age New ways to generate sales in sluggish and competitive
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ResearchersWorld -Journal of Arts‚ Science & Commerce ■ E-ISSN 2229-4686 ■ ISSN 2231-4172 MARKETING STRATEGIES FOR TOURISM INDUSTRY IN BANGLADESH: EMPHASIZE ON NICHE MARKET STRATEGY FOR ATTRACTING FOREIGN TOURISTS Mohammad Amzad Hossain Sarker‚ PhD Candidate (Assistant Professor‚ Comilla University‚ Bangladesh) School of Management‚ Wuhan University of Technology Wuhan‚ China. Sumayya Begum‚ PhD Candidate (Senior Lecturer‚ Southeast University‚ Bangladesh) School of Management
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teen age segmentation: Brand conscious‚ usually prefer expensive ice cream. Igloo Ice Cream Company Segmentation: Igloo ice Cream Company’s segmentation and targeting strategies are given below: Psychographic: * Social class Demographic: * Income Upper class | | | | Middle class | | | | Lower class | | | | | Low income | Medium income | High income | Targeting: They are targeting upper class high income people‚ middle
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Market segmentation is the process of identifying and targeting groups of individuals who are similar to one another. Markets can be segmented in many different ways: by product or service needs‚ by sensitivity to price‚ by geographic area‚ by demographic segment‚ or by psychographics and lifestyles. Successful segmentation depends on understanding what consumers need‚ how groups of consumers differ from one another‚ and how consumers decide among products. Decision Analyst’s Advanced Analytics Group
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