[pic] [pic] [pic] Submitted by: Suraj Kumar (47) Karan Sharma (60) Prabhakar Dash (34) Mayank Ahuja (40) Tale of contents: 1) Executive summary 2) Overview of FMCG sector in India 3) Product overview 4) History and mission of company 5) Types of products 6) Demand and supply analysis 7) Analysis report 8) Retailers 9) Price and demand 10) Competitors analysis 11) Selling and distribution 12) Customer preference
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Dabur India Limited: Brand Architecture _�_ Branded House: DABUR INDIA LIMITED Dabur India Ltd. started off as a small pharmacy‚ but has grown and expanded into a powerful FMCG force in the Indian market. It is right up there in the mix with the FMCG moguls like HUL‚ P&G etc. in terms of sales‚ revenue and market penetration. Dabur has always been an organisation hinged on strong R&D and product development adhering to stringent quality norms. The Indian connection has helped Dabur in becoming
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FORTIFY PAP Category for Mosquito Repellents Objectives of Research The major objective of the research is to:- * Identify touch points for reaching the consumers. * How to create relevance for PAP category. * Identify the barriers for usage of Odomos. Data Sources To collect the data we followed primary research method to collect data. Primary Data Questionnaire Survey Structured Personal Interview Questionnaire Design Sample Design My sample size consist of
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New appraisal pill for Dabur staff Writankar Mukherjee‚ TNN Apr 22‚ 2008‚ 12.00am IST KOLKATA: FMCG major Dabur India is going to revamp its appraisal policy for 2‚600-odd employees across the country. The company has decided to move beyond plain-vanilla annual increments to a system of continuous employee reward. The move has been undertaken based on recommendations from noted HR consultant Hewitt Associates. There will also be spot awards to recognise employees on the spot at any time‚ for
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Compare and contrast the functionalist and conflict philosophies in sociological study. Functionalist Define-Education having intended functions and fixed objectives such as socializing the young or teaching academic skills. Socialization-Traditionally taught at home‚ however the industrial revolution‚ parents leaving the home & child labor laws barring children from factories‚ public schools became where one learned society norms‚ attitudes & behaviors. Cultural transmission-“Major portions
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Globalization of Modern Day India Globalization can be traced back to the ancient world from the beginning of civilizations to today’s modern age. Trade between cultures‚ migration from one area to another and intercultural contact (shared knowledge of technology‚ religion‚ etc.) have existed for thousands of years. These occurrences prove that many areas of the world were and still are involved in a global network. Globalization describes the process by which different parts of the globe become
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The Effects of Globalization on the Philippines and India Lloyd Wood In this paper the author will briefly look at the globalization of two nations‚ the Philippines and India. We will look at each country before globalization‚ the turning point where globalization began for each nation‚ and finally the effects of globalization on each country. This writer believes it can be successfully argued that the globalization of each country has improved the overall standard of living in each
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|page | | |Introduction |2 | | |Definition of Globalization |2 | | |Company Overview |4 | | |Background
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EMPLOYEE SATISFACTION-A CASE STUDY OF HYKON INDIA (P) LIMITED‚ THRISSUR By SALINI R CHANDRAN 2008-45-108 PROJECT REPORT Submitted in partial fulfillment of the Requirement for the degree of Bachelor of Science (Hons.) in Co-operation & Banking Faculty of Agriculture [pic] COLLEGE OF CO-OPERATION‚ BANKING & MANAGEMENT KERALA AGRICUTURAL UNIVERSITY VELLANIKKARA‚ THRISSUR-680656
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Rural marketing of Dabur Here is an interesting example of rural marketing in India FMCG major Dabur is unleashing a marketing blitz across the country through beauty pageants‚ singing contests and model hunts to penetrate rural and semi-urban market. Dabur is focusing on states like UP‚ Punjab‚ Bihar‚ Rajasthan and MP for promoting various brands‚ including Dabur Amla Hair Oil‚ Vatika hair care range and Gulabari skin care products. Target Segment: Rural sales accounts for 50 per cent of Dabur’s
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