MBA ProMA Customer Analysis‚ Buying Behavior and Segmentation Professor Hossein Dadfar Customer Analysis What do you need to know about your customers? Professor Hossein Dadfar 1 What you need to know Who buys the product / service Who uses the product / service What customers buy How they use the product/services Where customers buy When customers buy How customers choose Why they prefer a product How they respond to marketing programs Will they buy it (again)? Dadfar
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Q1) Explain the reason why pre-activity health screening is necessary Pre activity health screening is used to highlight health problems that may be aggravated by physical exercise. A fitness instructor can then assess and prescribe the correct fitness plan for the individual. Screening takes place in the form of a questionnaire and physiological measurements. Some health risks looked for by taking part in pre activity health screening are shown by Woolf‚ May (2006)
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A customer profitability analysis is an evaluation process that focuses on assigning costs and revenues to segments of the customer base‚ instead of assigning revenues and costs to the actual products‚ or the units or departments that compose the corporate structure of the producer. Approaching profitability from this angle can sometimes provide valuable insights into how each step of the process of designing‚ manufacturing‚ and ultimately selling a good or service incurs cost and generates revenue
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Customer Analysis Netflix has a wide range of customers‚ “23 million” roughly from teenagers all the way to senior citizens (Knee J.A). The primary customers are the primary users‚ but one Netflix account isn’t jut automatically for one person it could be a family who uses it‚ or even a household of college kids. Being an on-line DVD rental store‚ Netflix combines the growing Home Entertainment Market and the Internet. Unlike brick-and-mortar video rental business‚ Netflix incurs
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Customer analysis Disney Primary target market So who are the customers of Walt Disney? Walt Disney’s target market is 4-12 year old boys and girls. Thus it targets a very widely diverse market. Including the younger half that are still little children and the older half that are more or less becoming adolescents. This segmentation is made because the older half has a lot more influence over their parents decision making. These children are also heavy users of the brand because they experience
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EXTREME OUTDOOR ACTIVITIES IN DAVAO CITY A Thesis Presented to the Faculty of the Hotel and Restaurant Management College of Business Administration University of Mindanao Davao City In Partial Fulfilment of the Requirements For the Degree of Bachelor of Science in Hotel and Restaurant Management Kimberly A. Grumo September 2013 APPROVAL SHEET This Business Research entitled “CUSTOMER’S SATISFACTION ON EXTREME OUTDOOR ACTIVITIES IN DAVAO CITY” prepared
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Analysis: 1.Spolarium by Juan Luna is a popular art of Filipino artistry. This painting depicts a scene during the days of the early Roman Empire when gladiatorial fights were a popular form of entertainment for the upper class.it is a kind of subject of History and Legend because it brought up to the observer that consist f verifiable facts. It shows also the experience of the artist that perceive him to draw this piece of art‚ Luna is relating the painting to the status of the Filipino during
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Geographic It is in Bose’s best interest to pursue geographical areas such as suburbs and big cities. Customers in rural areas wouldn’t have the access to go to a Bose store‚ but could still order the products online if they are interested in purchasing. Since the emergence of e-commerce‚ it is possible to reach all areas of the globe via web-interface. It is possible to not only reach a broader market‚ but to do so at a relatively low cost. The overhead costs from distribution are greatly reduced
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Guest Customers in American Apparel market can be generally separated into three segments: women‚ men‚ and children. Each segment has its own portion of the overall market share. The U.S. apparel market grew 4 percent in 2011 with total dollar sales of 199 billion dollars (Beth Boyle). The growth of dollar sales in the men’s apparel market led the way in the adult apparel market with an increase of 4 percent. Women’s apparel grew by 3 percent and children’s apparel by 6 percent. • Women and
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Tesla Motors in Singapore Chen Zhao | Eric Lim | Kshitij Gopal | Sidhanth Gopishetty Tesla Motors is an American automobile manufacturer specializing in designing‚ manufacturing and selling electric cars and electric vehicle power train components. Headquartered in Palo Alto‚ California‚ it was founded in 2003 by a group of Silicon Valley entrepreneurs led by Elon Musk (of PayPal and SpaceX fame). The stated goal of the company is to drive the world’s transition to electric mobility by offering
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