"Customer Analysis Dell" Essays and Research Papers

Customer Analysis Dell

1. A basic external analysis [PESTEL and 5 Forces, including limitations] PEST Analysis Political One of DELL’s biggest threats is involving the fourth element of the external environment, the political/legal environment. The Chinese government prefers to promote national PC vendors to foreign companies. There is a lot of red tape involved in securing government contracts. The Chinese government not only favors local firms but also local companies. Government control of internet usage in China...

China, Customer relationship management, Customer service 1243  Words | 4  Pages

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Dell analysis

Dell, Where is the Beginning? INTRODUCTION This paper mainly provides an overview and evaluation of Dell’s most recent marketing and communication campaigns since the company completed its go-private transaction on October 29, 2013 (“Dell completes go-private,” 2013). Specifically, the “Dell Beginnings” campaign and the Dell “Learning Meets Doing” campaign are going to be analyzed in this article. Guided by the framework of the four types of integrations, this paper has found that both campaigns...

Google, User-generated content, Web 2.0 2109  Words | 11  Pages

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Dell Situational Analysis

2.0 Situation Analysis Dell is now entering its twenty fourth year of operation. While its products were once well received, sales have now slowed. Dell was once the leading PC seller, its stock price is now deflated. Dell’s stock prices haven’t been this low since before Michael Dell retook his position as CEO of the company, in February 2007. Dell’s sales are down and for once, Hewlett Packard shipped more PCs than Dell. Innovation and increased marketing are vital if Dell hopes to regain their...

Customer, Customer service, Dell 1439  Words | 7  Pages

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Matching Dell Case Analysis

in1990, Dell emerged as a strong business entity in the computing industry. With the advent of personal computing, the major players in the industry were IBM, Compaq and HP. Between 1994 and 1998, Dell's growth was faster and twice its major rivals (IBM, Compaq, Gateway, and Hewlett- Packard). It provided high performance PC at a very low price. Through the introduction of Dell's Direct Model, it enjoyed high competitive advantage and earned quite a success. Using the “Direct Model”, Dell sold primarily...

Apple Inc., Computer, Customer 1686  Words | 5  Pages

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Swot Analysis of Dell Computers

SWOT Analysis of Dell Computers Strengths, Weaknesses, Opportunities and Threats Analysis Dell Computers relies on its Direct Method to sell its products. This model is not perfect.. Addressing its flaws is key to maintaining Dell's competitive edge. Dell Computer Corporation started in 1984 by Michael Dell with this very simple premise as its basic foundation: that personal computers could be built and sold directly to customers and by doing this, Dell could address their specific needs...

Computer, Customer service, Dell 964  Words | 3  Pages

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Swot Analysis of Dell

Table of Contents PART II: SWOT ANALYSIS 2 INTRODUCTION 2 STRENGTHS 2 WEAKNESS 4 OPPORTUNITIES 5 THREATS 6 REFERENCES 8 PART II: SWOT ANALYSIS1, 2, 3, 4 Assessment of Environment of Company INTRODUCTION Dell is one of the leading Computer hardware and software providing company. It offers a broad range of products and services. Products include desktop PCs, servers, networking products, storage, mobility products, software, peripherals and services include technical IT support...

Cloud computing, Dell, Hewlett-Packard 1833  Words | 5  Pages

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Dell Case Analysis 1

capable of assembling 250000 PC per year was roughly one million dollars in 1990 which is relatively low for a new entrant. Hence we saw start-ups like Apple, Dell, Microsoft etc. and even established firms like Texas Instruments, Hewlett-Packard, Xerox etc. entering the industry increasing the rivalry. Brand loyalty among the customers are pretty low. Buyers of Wintels, the computers with Intel Processors and Microsoft Windows Operating System, were not attached to a particular brand of computers...

Computer, Cost, Hewlett-Packard 1593  Words | 5  Pages

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Analysis of Dell Online

Analysis of Dell Online Introduction: 1) In July 1996, Dell Computer had launched its online website, www.dell.com 2) Dell also developed Premier Pages, online interfaces with its key corporate accounts. Story of Dell: * In 1985, Dell shifted it’s company’s focus to assembling its own brand of PCS & business grew dramatically with $70 million(Rs.364 crores) in sales at the end of the 1985. * Dell’s success continued through 1992, until in 1993, it faced an operating loss...

Business, Consultative selling, Customer service 700  Words | 3  Pages

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Product Analysis of Dell

offered by Dell to consumers include printers, corporate desktops, notebook and workstation systems, software and peripheral products, and consumer desktop and notebook systems. The company carries various types of printers ranging from all-in-one printers for consumers to multi-function and color lasers for corporate workgroups. Its printer product line comes with a number of features that focuses on lowering the total cost of printing for customers. Some of these features include the Dell Ink Management...

Computer, Dell, Desktop computer 1786  Words | 5  Pages

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Dell Supply Chain Analysis

lysDell Supply Chain Analysis Group 11: Mentor: Heidi C. Dreyer Sep-09-2012 Outlines • What’s direct model? • Dell’s position in PC market; – Dell’s competitive strategies; – Implied demand uncertainty analysis; • Dell’s supply chain capabilities; – Facilities; – Inventories; – Transportations; – Information; – Sourcing; – Pricing; – Responsive supply chain; • Strategic fit; • Limitations; • Challenge and proposals for emerging markets; What’s Direct Model? Several supply chain models...

Customer, Customer service, Inventory 954  Words | 6  Pages

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Value Chain Analysis of Dell

chain as value chain analysis is a concept from business management that was first described and populated by Michael Porter in 1985. A value chain is a chain of activities for activities for a firm operating in a specific industry. The chain of activities gives the products more added values then the sum of added values of all activities and also said that, value chain is an interrelated series of process that produce a service on product to the satisfaction of customer. The concept of value...

Computer, Computing, Customer service 563  Words | 5  Pages

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Situation Analysis Dell

Situation Analysis Dell Inc. MKTG 300-51 Glenn, Hayen By: Brian Cavalier 2- 28-2010 History & Background As a student at the University of Texas Austin, Michael Dell founded Dell Inc in 1984. Michael started his venture by building PC’s from his dorm room. He wanted to sell directly to the consumer and give them options during assembly, which would lower cost and give the consumer more of what they desired. Michael believed that by selling directly to the consumers, he could better...

Dell, Hewlett-Packard, Marketing 1554  Words | 6  Pages

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DELL – Background: Sector: Technology Industry: Computer Technology Dell's name rings from the desktop to the data centre. The world's #3 supplier of PCs (behind #1 HP and #2 Lenovo), Dell provides a broad range of technology products for the consumer, education, enterprise, and government sectors. In addition to its line of desktop and notebook PCs, Dell offers network servers, data storage systems, printers, Ethernet switches, and peripherals, such as displays and projectors. It also markets...

Computer data storage, Customer, Customer service 554  Words | 3  Pages

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Environmental Analysis of Dell Organization

Environmental Analysis of Dell Organization Industry Environment Competitive Rivalry The competitors to Dell are as follows: Hewlett-Packard, IBM, and Sun Microsystems (Hoovers). HP and IBM pose the biggest threat in competition. Dell's sales overview has increased each year except for 2001 to 2004. In 2001 the annual sales in millions were $31,888 and a major increase in sales in 2004 at $41,444.0. (Hoovers). In terms of Entry Barriers, Dells direct to consumers sales approach has increased...

Competition, Computer, Customer service 1079  Words | 3  Pages

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Case Analysis on Dell, Inc.

is Natasha Mortimore and I have provided a detailed case analysis based upon “Dell, Inc. in 2006: Can Rivals Beat its Strategy?” In 1984, Michael Dell formed a company now known as dell, Inc. with a strategy to sell build-to-order computers directly to its customers. Customers would have to phone, fax, or order their custom built computers which eliminated the expense of middlemen known as resellers. Between the years of 1986-1993, Dell had to refine its strategy in order to gain market-credibility...

Customer service, Dell, Desktop computer 1536  Words | 5  Pages

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Dell New Horizon: SWOT Analysis

 Dell: New Horizon case analysis Problem Dell being one of the most successful companies in the PC industry has a very different path than its competitors. Having a unique strategy, Michael Dell has succeeded on positioning it company among its rivals. After many years of success the company is now evaluating it potential to expand. The fast growth of the PC industry opened doors to many industries and challenging Dell’s growth share and...

Competition, Competitor analysis, Consultative selling 1108  Words | 4  Pages

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Environmental Analysis: Dell Corporation

Environmental Analysis: Dell Corporation Introduction When analyzing the environment of a business organization, it is important to understand the external and internal macroeconomic variables that affect that organization. The economic environment dictates the levels of investment and output of an industry in which individual companies operate. This paper will investigate Dell’s external environment and identify the current operations and forces that affect its strategic options and define...

Dell, Economic growth, Economics 1561  Words | 6  Pages

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Customer Analysis

Customer Analysis Customer analysis is an important and critical section in the company business plan or marketing plan. The analysis is using to identify the target customer, make the strategic and ascertains the needs of these customers, and specifies the product that satisfies these needs. The customer analysis and customer profile is a simple tool to help the business better understand and investigate the trend and the potential customers, therefore the company can increases the sales and...

Coffee, Coffeehouse, Competition 1993  Words | 4  Pages

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SWOT Analysis on Dell Business Model

Strength 1) Dell's Direct Business Model which consist of the five principles: Most efficient path to the customer - through direct relationship with no intermediaries to add cost and confusion Single Point of accountability - so that resources necessary to meet customer needs can be easily marshaled in support of complex challenges. Build-to-Order - provide customers exactly what they want in their computer systems through easy custom configuration and ordering. Thus eliminates the maintenance...

Business model, Customer relationship management, Customer service 821  Words | 4  Pages

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Dell - Customer Service Advantage

DellCustomer service as a source to competitive advantage Introduction: Michael Dell established Dell Computer Corporation in 1984 in Austin, TX with the capital of $1,000, during the time he was Attending University of Texas. He had a vision that he could do great things by upgrading PCs and sell them. While upgrading and selling PCs, he found out that traditional manufacturer-retailer chain is not as productive as it should be. Therefore he started to think of finding ways to sell to...

Alienware, Customer relationship management, Customer service 1915  Words | 7  Pages

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Dell: Real World Analysis

Real world situation – Dell Inc. Dell Inc. was founded in 1984 by Michael S. Dell, who developed the supply chain formula, which would end up making Dell one of the world leaders in PC sales. When applying the resource-based view and the VRIN-framework to Dell, it becomes clear that Dell has a definite competitive advantage. Dell’s success-formula combines several resources which are “unique, valuable to customers, and difficult to imitate”. What makes Dell so special, is the fact that it does...

Business terms, Cost, Customer 867  Words | 3  Pages

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Dell Competitive Advantage and Value Chain Analysis

Management: Dell Value Chain Activities Analysis INTRODUCTION According to Porter the value chain is defined as the complete flow of products from the suppliers to the customers and management of the information flow in a way that maximizes the consumer satisfaction with the increase in the profit margins of the company.(ivythesis,2009) Dell’s value chain is one of a kind, they outsource all there components across the world and then assemble and sells it directly to the customers. Dell works in...

Customer, Customer service, Dell 1551  Words | 5  Pages

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Summary of Dell Computers Value Chain Analysis

Summary of Dell Computers Value Chain Analysis Primary Activities Inbound Logistics Here goods are received from a company's suppliers. They are stored until they are needed on the production/assembly line. Goods are moved around the organization. Dell relies mostly on its highly reliable supplier, where Dell streamlines its operation and relies on its computer monitor supplier to ship directly to the customer. As long as its supplier retains its leadership position, Dell would collaborate with...

Computer, Customer, Dell 1949  Words | 6  Pages

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Dell Inc. Situation Analysis and Swot

Dell Situation Analysis and SWOT By: Nicole Saathoff History Dell was started in 1984 by a college student, Michael Dell. Dell started the company off out of his college dorm room. He bought IBM compatible computer parts at wholesale prices and built computers that resembled IBM models. He sold them to people looking for a PC but not wanting to pay the retailer prices. After making $80,000/mo, he dropped out of college and started Dell Computer Corp.(Free Encyclopedia of Ecommerce) He started...

Apple Inc., Computer, Dell 1205  Words | 4  Pages

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Apple - Dell Analysis

Dell (DELL) Analysis – At the close of ’07 (results reported in January of ’08), Dell had an outstanding ROE of 76.97%; however things started to change in ’08-‘09 when ROE dropped down to 58.02%. This was caused by a decrease in Net Income which reduced the profit margin, as well as a decrease in Total Assets which reduced the equity multiplier. Due to further decrease in Net Income (58% decline) in ’09, the profit margin was cut in half. At the same time the sales decreased from $61,101 to...

1913, 1916, 1917 761  Words | 3  Pages

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The strategy Dell currently implements is the cost leadership and maximizes the operational efficiency. This strategy is accomplished through the low cost to reach the low price product and service to obtain the larger market share in order to generate more profit. On the other hand, Dell attempts their excellent supply chain model to control their inventories in low level and maintain the high quality production. Moreover, Dell motivated their employees to be nimble atmosphere to deal with unexpected...

Cost, Customer, Customer service 795  Words | 3  Pages

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 Findings Dell started out as a direct seller, first using a mail-order system, and then taking advantage of the internet to develop an online sales platform. Well before use of the internet went mainstream Dell had begun integrating online order status updates and technical support into their customer-facing operations. By 1997, Dell’s internet sales had reached an average of $4 million per day. While most other PCs were sold preconfigured and pre-assembled in retail stores, Dell offered superior...

Competition, Consultative selling, Customer service 681  Words | 3  Pages

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Matching Dell Case Analysis

PC could make sales. In Buying Power, consumers have great power. There are a high number of users but consumers have a wide variety of brands to choose from and have put much pressure on companies to make satisfactory products at good prices. Customers also have low switching costs. This force along with high demand was also partly responsible for the “vigorous price war” as many companies cut prices to match one another and satisfy consumers. Supplier power was also high. Intel and Microsoft...

Das Model, Hewlett-Packard, Inventory 1160  Words | 4  Pages

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Dell New Horizons Case Analysis

Dell-New Horizons HBS case-9-502-022 Introduction As a consecutively successful and fast-growing company, Dell’s management got the pressure of maintaining the rapid growth. On the other hand, the hyper-growth in the PC industry over-drafted some growth potential in the coming years and the bubble of the internet economy burst so the speed of the growth would slow down. Since March 2000, Dell’s performance in market capitalization and stock prices had got a slump. In addition, competitions were...

Cost of goods sold, Earnings before interest and taxes, Gross profit 1611  Words | 6  Pages

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Dell Marketing

Dell is a diversified information technology providers and partners directly to customers cover a wide range of global products and services. Dell in “Fortune” magazine “America the most appreciated companies” rankings, and ranked No. 1 in “Global most appreciated companies” rankings, ranked third. Dell commitment to provide our customers design, build and deliver innovative customized based systems in order to provide customers with outstanding value. Spanning over 20 years, the company has always...

Computer, Customer service, Dell 2498  Words | 7  Pages

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Dell Ratio Analysis

2007, Dell’s ROE exceed ROA by 60%, which means the high returns to investor are based on use of leverage. In contrast, Dell’s debt to equity ratio is much higher than HP’s debt to equity ratio. This means HP’s returns to investor are more solid than Dell. P/E ratio (weakness) The stock market is pessimistic about Dell’s future earning ability. This is due to the recession in 2008. Dell’s major business is selling computer and accessories, in the recession consumer tends to spend money on life essential...

Cash flow statement, Corporate finance, Financial ratio 1722  Words | 5  Pages

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Customer Analysis

Value Proposition Service & Pricing Assignment 3 1. Background/Executive Summary a. My Service is Public Relation Services (for Ford Motor Company) (54180) b. My customer is Ford Motor Company c. My customer is a Service Buyer d. Three key customer characteristics used to target Ford Motor Company are: • Psychographic: Succeeders ( Strong goal orientation, confidence, work ethic, organization ... support status quo, stability. Brand choice based on reward, prestige - the very...

Ford Courier, Ford Festiva, Ford Fiesta 560  Words | 3  Pages

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Dell in China

Introduction to Dell Michael Dell founded the company Dell to offer network servers, workstations, storage systems, Ethernet switches, desktops, and notebook PCs after successfully selling his computers to customers directly in Texas. Over the course of three years his sales volume warranted the opening of an international sales office in 1987. In 1988 he began selling to large customers including several government agencies and Dell became a publicly traded company. Dell made the bold decision...

Balance sheet, Consultative selling, Customer service 1655  Words | 5  Pages

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Revitalizing dell

Situation Statement Dell Computer Corporation was founded in 1984 by Michael Dell. From the early 1990s until the mid-2000s, Dell was ranked as a PC market leader relying on their distinctive marketing pattern “Direct Model” which undertook direct communication with customers and provided customized products. Recently, the PC industry is facing inconceivable worldwide competition, and Dell is gradually losing their competitive advantages by using its direct model in critical business segments...

Customer service, Dell, Hewlett-Packard 2067  Words | 6  Pages

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Hbs Dell Case Study Analysis

Dell Computer Case Study Nova Southeastern University Dell’s Success Michael Dell at the age of 19 founded Dell in 1984, a company best known for selling affordable personal computers and laptops. As a pre-med freshman at the University of Texas at Austin, Michael starts a new computer business under the name of PC's Limited. His vision carried over to Dell with the idea of customer experience as a differentiator with risk-free returns and next-day, at-home product assistance. Dell a very successful...

Alienware, Computer, Dell 743  Words | 3  Pages

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Revenue and Dell

delivered during fiscal years 2000-2008? Use the financial ratios presented in the Appendix of the text (pages 240-241) as a basis for doing your calculations and drawing conclusions about Dell’s performance. Selected Financial Statement Data for Dell Inc., Fiscal Years 2000 – 2008 (in million, except per share data)   | February 1, 2008 | February 2, 2007 | February 3, 2006 | January 28, 2005 | January 30, 2004 | February 1, 2002 | January 28, 2000 | Results of Operations |   |   |   |  ...

Earnings before interest and taxes, Earnings before interest, taxes, depreciation and amortization, Financial ratios 1723  Words | 6  Pages

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Case on Dell

Situation Analysis Strength: • Specific customer segmentation: Dell has split the customer into two groups which are relationship customers and transaction customers which is effective to launch strategies to target group. • Direct Model: This could be considered as one of the company’s largest assets as it allows consumers to customize their laptops. The company dealt directly with customer that offers them high performance PCs at relatively low prices. The market is becoming more educated...

Customer, Customer service, Market segmentation 1050  Words | 4  Pages

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Matching Dell

MATCHING DELL CASE ANALYSIS This analysis describes the case of computer and peripherals industry especially the successful management of Dell Computer Corporation which grew twice as fast as its major rivals like Compaq, Gateway, Hewlett Packard and IBM. The main reason for the success of Dell was their "Direct Model" of selling computers which eliminated all traditional channels like distributors, resellers and retailers. Traditionally all its competitors...

Customer, Customer service, Dell 1913  Words | 5  Pages

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Revitalizing Dell 1. Why, historically, was Dell so profitable compared to its rivals?  Come to class prepared to present and discuss your ICA analysis of the profitable period in Dell’s history.  What factors created this pattern of forces? Since his days at UT Austin, Michael Dell and his company have historically built computers that were designed specifically for the needs of the customer. Dell would optimize, upgrade, and otherwise customize the PC’s he sold which later served as a...

Business process outsourcing, Dell, Kevin Rollins 864  Words | 4  Pages

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Dell Case Study

one of the five generic competitive strategies is Dell employing? How well do the different pieces of Dell’s strategy fit together? In what way is Dell’s strategy evolving? ANSWERS As we know strategy can be define in many ways. Based on the former CEO of General Electric, He said that strategy means making clear-out choices about how to complete. So what are the elements of Dell’s strategy to be the worldwide leader in personal computer? Dell has few elements of strategy to achieve his goal...

2008, Computer, Customer 946  Words | 3  Pages

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Dell Computer Corporation – Share Repurchase Program Questions: 1. Why do companies use stock options to compensate employees? What are the advantages of stock options relative to cash compensation? What, if any, are their disadvantages? 2. What, if any, risks do Dell’s shareholders face from Dell’s stock option program? Draw terminal payoff diagrams to illustrate the risk. Is this risk something that shareholders of Dell expect to bear when investing in Dell? 3. How does Dell...

Call option, Employee stock option, Option 1224  Words | 4  Pages

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Matching Dell

Matching Dell 1. Perform an Industry analysis on the personal computer industry Substitutes Buyers • Compaq • IBM • HP • Hacer • GateWay • Apple • Large and midsize Business • Government • Small Business • Individual Customers • Educational • Most of them have a strong purchasing power and a easy way to change of supplier in commodity PC product Suppliers Barriers to entry in this Industry • Intel • Microsoft • Others • They have a strong Power • Intel and Microsoft...

Competitor analysis, Computer, Consultative selling 443  Words | 3  Pages

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Dell computer

Dell Computers1 Introduction Dell Computers was founded by Michael Dell in 1984 and has its corporate headquarters in Round Rock, Texas. Michael Dell’s winning idea was to sell computer systems directly to customers, allowing him and his company to understand customer needs well and therefore to provide the customer with the most appropriate computing solutions. Dell still practices the direct business model, saving time and cost by bypassing retailers and passing on the cost savings to...

Alienware, Computer, Cost 1404  Words | 7  Pages

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Dell: New Horizons

Executive Summary Dell is the most successful company in PC industry of 21st century. It has shown phenomenal growth record over the past decades & listed as America’s third most admired company. Their core strength lies in Direct model offering closer customer interaction and Virtual Integration. This is giving a low cost advantage to Dell and its competitors are not able to imitate this model for all these years. The products of Dell are known for their quality, service & on time delivery...

Customer service, Dell, Personal computer 1377  Words | 5  Pages

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Mis of Dell

Report 2.1.1. Management Information System 2.1.2. Dell Computer Corporation 2.1.3. Information processing tools for operational, tactical and strategic levels of the organization 2.1.4. Inventory control systems in an organization 3. Conclusion 4. Recommendation 5. References Executive Summary This report will review management information system of Dell. After reviewing the MIS of Dell, the report will discuss information processing then suggest...

Alienware, Computer, Computing 1477  Words | 6  Pages

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Soul of Dell

“Soul of Dell” was created Kevin Rollins was serving as the Senior Vice President of strategy and noticed Dell had a culture that needed to be changed. This culture was, “created a culture of stock price, a culture of financial performance, and a culture of 'what's in it for me?' throughout our employee base" (Zellen, 2004). Between Rollins and Michael Dell the “Soul of Dell” was created. This is now the corporate philosophy for Dell and has been since 2000. The purpose of The Soul of Dell is to...

Communication, Dell, Dobie Center 1219  Words | 4  Pages

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Dell: Control Case

Too Much Control Hurting Dell? Important Facts (IF) (1) Dell’s customer satisfaction ratings have fallen and complaints are up. This is followed by a profit margin of 3.8% and a 9% drop in expected sales growth. (2) Some believe that there is too much controlling for Dell. (3) Giving importance on price, the company lacks innovation. Main Problem (MP) What kind of control system would maintain Dell’s advantages on cost and quality but also cater to customer service and innovation? ...

Customer, Customer service, Management 787  Words | 3  Pages

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Dell distribution network

Dell Distribution Network I. Direct sales model Dell current distribution network is direct sales model, this online sale refer to the fact that Dell does not use the retails channel, but sells its personal computers (PCs) directly to customers through its website www.dell.com. Dell does not make sales through any integrators or resellers, nor does it utilize any channel service profit margins. Sales are made by the collaborative efforts of the Dell’s task force and by means of advertisement....

Computer, Customer, Customer service 1388  Words | 5  Pages

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Dell 5 Forces

Porters Five Forces – Competitor Analysis Michael Porter’s five forces model is used to explore the competitive environment in which a product or company operates. In this case it will explore the competitive environment of Dell and the Tab Streak. The Five Forces Analysis looks at five key areas: | New Entrants | | Suppliers | Industry competitors and extent of rivalry | Buyers | | Substitutes | | Threat of New Entrants The computer industry is a highly competitive one with...

Competition, Competitor analysis, Complementors 644  Words | 3  Pages

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Dell Value Chain

VALUE ADDED CHAIN IN DELL SUBMITTED BY: SIDDHARTHA DAS ROLL NO: 32 BATCH: PGDM (FM) 2010-12 SUBJECT: Project and Infrastructure Management: Financing, Implementation and Control Table of Contents Sl.No. | Description | Page No. | 1 | VALUE CHAIN ANALYSIS | 3 | 2 | VALUE CHAIN IN DELL | 4 | 3 | DIRECT SELLING STRATEGY OF DELL | 5 | 4 | COMPONENTS OF DIRECT SELLING STRATEGY | 6 | 5 | ADVANTAGES OF VALUE CHAIN OF DELL | 8 | 5.1 | CONCLUSION | 9 | CHAPTER-1 What is Value...

Direct selling, Logistics, Marketing 1733  Words | 6  Pages

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Dell Case Study

Case – Dell: Selling Directly, Globally Problem Statement After years of robust growth, Dell is facing challenges both home and abroad. Market share and profitability have declined with its previously successful direct-selling model under intense scrutiny. With China providing the litmus test, Dell faces three key challenges: to determine whether the direct selling model will work overseas and if so, when to switch from an indirect selling to direct selling model once it has entered the market...

Consultative selling, Direct selling, Population 1819  Words | 6  Pages

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Dell Case Study Strategic Managemen

CASE STUDY- DELL INC ASSIGNMENT #2 By: Muhammad Salman ( Syed Ahmed Farooq Wasti ( Kamran Ullah Khan ( References: www.apple.com, www.dell.com, www.hp.com, www.ibm.com Finance.yahoo.com, www.gateway.com, www.sec.gov/edgar.shtml )_______ )_______ )_______ Introduction • Dell computer was founded by Michael Dell at age of twenty one in his dorm at the University of Texas, Austin. Initially the name of the company was PCs Ltd in 1984 but later it was changed to Dell Computer in 1987 when...

Customer, Customer service, Dell 1413  Words | 5  Pages

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Evaluation of Michael Dell, Dell strategy, Expansion and SWOT.

1. What is your evaluation of Michael Dell as CEO? How well has he performed the task of strategic management discussed in Chapter 1? Strategic Management Tasks - Analyzing External Environment - Analyzing Company resources and Position - Knowing Which strategy to Apply - Identify Opportunities - Select Right Business Model M. Dell started his business when the market for the computers was still growing very fast thou it already was dominated by big players with the strong brand image such...

Customer, Customer service, Dell 1559  Words | 7  Pages

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Dell Strategic Planning

the way we interpret the world around us-- our customers’ needs, the future of technology, and the global business climate.  Mission Statement: Dell's mission is to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve. Financial position: As of 2010, Forbes estimates Dell's net worth at $13.5 billion.  Net Income $1,433 million in 2009  Major competitors: Major competitors of dell are 1Apple 2Hewlett-Packard(HP) 3IBM 4Samsung...

Computer, Computing, Customer 1136  Words | 4  Pages

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Dell Case Study Part a

Dell Case Study Part A TABLE OF CONTENTS Introduction and Company Background……………………………………………………………………………………….3 Key Offerings………………………………………………………………………………………………………………………………..4 Perceptual Map…………………………………………………………………………………………………………………………….5 SWOT Analysis………………………………………………………………………………………………………………………………6 Concept Generation……………………………………………………………………………………………………………………..6 Works Cited…………………………………………………………………………………………………………………………………..7 ...

Dell, Hewlett-Packard, Marketing 895  Words | 3  Pages

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Dell a Global Brand-Emprical Study

DELL A GLOBAL BRAND- A SURVEY ON ITS BRAND POSITIONING ABSTRACT Dell, a global brand which is famous for its innovative technology, Mass customization, quality and its list goes on. To say Dell is a Global Brand and it has its own characters which made it stand distinctive. This paper concentrates on how Dell is positioned in the market. Positioning simply refers how the product is viewed by the public. Some unique features make the brand positioned for a long time all over the world. According...

Brand, Brand management, Chi-square distribution 2134  Words | 7  Pages

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Dell Incorporation Case Study

Q1: What's your assessment of the job Mr. Dell has done as the company's leader? What grade would you give him for his leadership of the company? Michael DELL created his enterprise when he was only 19 years old. He surely didn't have much experience back then. Nonetheless, Lee WALKER was brought in by Michael DELL to provide much-needed managerial and financial experience during the company's organization-building years. Mr. WALKER became then Mr. DELL's mentor, he built up his confidence, taught...

Customer, Customer relationship management, Customer service 924  Words | 3  Pages

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Customer and Dell

Recommendations (1) Dell has to keep their simplicity into business models instead of creating it in complete way. (2) Dell should take serious consideration about their customer service in online marketing platform, not only providing many kinds of user engagement but they have to maintain it as well. (3) Dell should be more creative into their design features customization to attract more customers. Strengths 1. Good business model 2. Low inventory cost 3. High market shares 4. Customizable...

Alienware, Customer, Customer service 900  Words | 2  Pages

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Customer Experience Analysis

experience and analysis, it is worth to emphasize the importance of Customer Relationship Management (CRM). Recent years, the consuming markets are almost saturated and stagnant; customers are not same as before, they will switch rapidly if they were not satisfactory. There are many reasons order organizations about CRM. In my journal, I will share four of customer experiences and analysis them to identify the importance of CRM and make more aware of interactions between customers and organizations...

Credit card, Customer, Customer relationship management 1688  Words | 5  Pages

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Dell(Supply Chain)

TABLE OF CONTENT NO | CONTENT | PAGE NO | 1 | Introduction | 4 | 2 | Pull model of supply chain at dell | 5 | 3 | Procurement practices at dell. | 6 | 4 | Improving logistics & purchase practices in an organization | 7 | 5 | Effective usages of it at dell. | 8 | 6 | Air transportation at dell | 9 | 7 | Conclusion | 11 | 8 | Reference | 12 | INTRODUCTION Dell is also committed to a culture of environmental sustainability and responsibility. They continually reduce Dell's...

Customer service, Inventory, Marketing 2116  Words | 6  Pages

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