Preview

Customer analysis toyota

Powerful Essays
Open Document
Open Document
2016 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Customer analysis toyota
MBA ProMA
Customer Analysis, Buying
Behavior and Segmentation
Professor Hossein Dadfar

Customer Analysis
What do you need to know about your customers? Professor Hossein Dadfar

1

What you need to know
Who buys the product / service
Who uses the product / service
What customers buy
How they use the product/services
Where customers buy
When customers buy
How customers choose
Why they prefer a product
How they respond to marketing programs
Will they buy it (again)? Dadfar
Professor Hossein

Who buys and uses product / service A collection of actors/individuals such as: Initiator (identifies need for product / service) Influencer (provides info or preference)
Decider (decides on spending the money)
Purchaser (makes the purchase)

User
Professor Hossein Dadfar

2

Example: Replacement of production machines
Initiator: more convenient and efficient machines Influencer: production manager want good efficiency and happy employees
Decider: administrator wants low cost
Purchaser: agent wants good contract
User: Operators want reliable and friendly usage machine
Professor Hossein Dadfar

Example: summer vacation
Initiator: child wants fun
Influencer: cousin wants place he has found Decider: father wants low cost
Purchaser: mother wants happy family
User: whole family wants to enjoy themselves Professor Hossein Dadfar

3

Expanded 5-W Model for
Customer Analysis
Who are your current and potential customers?
Who are your former customers???

Professor Hossein Dadfar

5-W Model, continued
What do your customers do with your products? Professor Hossein Dadfar

4

5-W model, continued
Where do your customers purchase your products? Professor Hossein Dadfar

5-W model, continued
When do your customers purchase your products? Professor Hossein Dadfar

5

5-W model, continued
Why (and how) do your customers select our products?

Professor Hossein Dadfar

Why do they buy
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Toyota Prius: Power of Excellence in Marketing
    • 447 Words
    • 2 Pages

    Toyota Prius: Power of Excellence in Marketing

    There are four different phases of the product life cycle (PLC). Introduction is phase 1, and the Prius was introduced more than a decade ago. Phase 2 is Market Growth, which the Prius achieved very quickly. So quickly, in fact, that Toyota’s manufacturing couldn’t keep up with the demand so they had to back off the marketing to get caught back up. Some might think the Prius is currently in Phase 3: Product Maturity, which would be followed by Decline (Phase 4). In actuality, the Prius has been going through re-introduction and product innovation for multiple classes of the Prius. The competition for Hybrids is high, but Toyota has been trusted as the original pioneer for Hybrid cars, and their continued introduction of multiple Hybrid models satisfy multiple market segments.…

    • 447 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Various Sources Driving Toyota's Success
    • 344 Words
    • 2 Pages

    Various Sources Driving Toyota's Success

    This article explains the source of Toyota’s successful “insatiable competitiveness that would seem un-American were it not for all the Americans making it happen.” What drives Toyota is “the presumption of imperfection and a distinctly American refusal to accept it.” Toyota is growing while other competitive companies like “Ford” and “GM” are struggling. Some of them terminated their business, while Toyota is opening new factories, at lower labor costs. There are many reasons for their success.…

    • 344 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Toyota Motor Sales
    • 918 Words
    • 4 Pages

    Toyota Motor Sales

    Evaluate TMS’s system of measuring, evaluating, and rewarding the performances of the regional general managers. Be sure to identify the key issues related to managerial authority and financial responsibility.…

    • 918 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    KElloggs Marketing Plan
    • 488 Words
    • 5 Pages

    KElloggs Marketing Plan

    Brief description of product to be marketed and associated goals, such as sales figures and strategic goals.…

    • 488 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Toyota Prius Marketing Case Study
    • 1774 Words
    • 8 Pages

    Toyota Prius Marketing Case Study

    Toyota. (2010, August 26). Toyota Announces Voluntary Safety Recall on Certain Toyota Corolla and Corolla Matrix Models. Retrieved September 26, 26, from http://pressroom.toyota.com/pr/tms/toyota/toyota-consumer-safety-advisory-102572.aspx?ncid=12067…

    • 1774 Words
    • 8 Pages
    Better Essays
    Read More
  • Powerful Essays

    A Description of Toyota Motor Corporation
    • 2083 Words
    • 7 Pages

    A Description of Toyota Motor Corporation

    Toyota Motor Corporation,, commonly known simply as Toyota, is a multinational corporation headquartered in Japan. At its peak, Toyota employed approximately 320,000 people worldwide. It is the world 's largest automobile maker by sales. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father 's company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota also owns and operates Lexus and Scion brands and has a majority shareholding stake in Daihatsu and Hino Motors, and minority shareholdings in Fuji Heavy Industries, Isuzu Motors, Yamaha Motors, and Mitsubishi Aircraft Corporation. The company includes 522 subsidiaries.…

    • 2083 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    Consumer Behavior: Cadillac Case Study
    • 514 Words
    • 2 Pages

    Consumer Behavior: Cadillac Case Study

    1. Cadillac’s “new customer” can be described as a subculture for many reasons. A subculture can be defined as a group whose members share beliefs and common experiences that set them apart from others. In 1998, when GM introduced its first Escalade, a new customer based was created for Cadillac. Prior to this new product, the customer base of Cadillac primarily consisted of upper-middle class, aging, Caucasian drivers. The conception of the Escalade extended the targeted market, and created a new customer-based for Cadillac of which a new subculture emerged. This subculture consist of individuals who share the common experience of owning a huge, luxurious, SUV that is appealing to the average pop culture individual. This subculture can be described as a completely new blend of demographics (known to Cadillac) ranging from young professional athletes to rap artist, mostly of African American decent.…

    • 514 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Starbucks external customer analysis
    • 4568 Words
    • 17 Pages

    Starbucks external customer analysis

    China had an 8 percent growth in 2013, almost the same as America, Starbucks has a really good brand name, currently there are more than 3,000 stores in China, and they all located in major big cities, so Starbucks should open more in second or third major cities in different provinces to make sure people could find it around. China is one of the fastest growing countries for the Company. In the first fiscal quarter of 2013 the China segment alone achieved sales of $214.3 Million, so it’s really important to open more stores in China.…

    • 4568 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Good Essays

    Major Competitors for Toyota Company
    • 560 Words
    • 3 Pages

    Major Competitors for Toyota Company

    Toyota Motor, among the world's largest automotive manufacturers by auto sales, designs and manufactures a diverse product line-up that ranges from subcompacts to luxury and sports vehicles to SUVs, trucks, minivans, and buses. Its vehicles are produced either with combustion or hybrid engines, as with the Prius. Toyota's subsidiaries also manufacture vehicles: Daihatsu Motor produces mini-vehicles, while Hino Motors produces trucks and buses. Additionally, Toyota makes automotive parts for its own use and for sale to others. Popular models include the Camry, Corolla, Land Cruiser, and luxury Lexus line, as well as the Tundra truck. Ford Motor Company is the second-largest automobile company in the world. Ford's main focus is automobiles; however, they also operate in Ford Credit and Hertz Corporation. Ford also has controlling interest in Mazda Motor Corporation. Ford was established June, 1903; in an old wagon factory in Detroit Michigan. In 1903, Ford began production on a two-cylinder, 8 horsepower called the Model A. They produced a total of 1,708 of these cars in their first year of operation. Toyota Motor Corporation was Japan's largest car company. Toyota ranked the world’s third largest by the year 2000. The company could produce near five million car units annually in the 1990s and controlled approximately 10 percent of the global market. Toyota was founded by a man named Kiichiro Toyoda in 1933. He did not produce his first car until 1935. By this time General Motors and Ford were already operating in Japan. Both companies are manufactures of cars which are sold in the United States. One is made in Japan and the other in the United States. They are both a financially well because of the popularity of their cars. The accounting criteria's that they both face are different because of the foreign rules and regulations. Both companies are faced with their own set of rules that have to be followed, but Toyota is faced…

    • 560 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Customer Perception Survey
    • 2493 Words
    • 10 Pages

    Customer Perception Survey

    of this industry as well as the more normal business and customer care aspects. The…

    • 2493 Words
    • 10 Pages
    Good Essays
    Read More
  • Good Essays

    Saving Toyota's Reputation
    • 959 Words
    • 4 Pages

    Saving Toyota's Reputation

    My objective with respect to the approach for this assignment is to get a response from the media and from customers who receive this follow-up letter of, “Finally, maybe they get it.” I happen to have been a recipient of the initial letter as a Toyota owner at the time of the recalls. I thought back to how I reacted to it, as well as to what I wrote for W6, D2, as I crafted my letter.…

    • 959 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Customer Analysis
    • 429 Words
    • 2 Pages

    Customer Analysis

    T&J's Boutique will be located in Olathe and Overland Park Kansas. We currently have two locations, both outside of the mall. We are striving for a space inside of the mall because it would be easy access for the costumers. These places are central to the baby community. We feel its essential to locate ourselves in the heartbeats of the youthful community. We also aim to create an atmosphere of friendliness and acceptance, as well as a retail environment where people can have picking out clothes with their friend and family.Specialty youth clothing is a billion dollar position in the clothing industry. Since our target costumers are in the generation z age range, we plan to advertise on the computer and on the television. Thats where they spend most of their time. We visionalize ourselves inside of a shopping center and/or shopping mall. We are trying to sell some of our clothes to large discounters such as Target or Sear because the men and women we are trying to get to buy our clothes may not have jobs and that means less disposable income for higher quality clothing like T&J's Boutique. We want our costumers to see our boutique as a fun place to shop. We also want our costumers to see how luxurious and carefull made our clothes are by not just telling them but showing them. Our plan is to appeal to the peoples age, interest, location, and demographics. The way we would appeal to age is to put things on the clothes that are appropriate for their age group. Not selling winter wear if we live some place warm. Selling things that is just right for that age group for example since we sell youth clothes, we cant have clothes for older people saying its for the youth. Some of our competitors would be Gymboree, Walmart, Polo Ralph Lauren, etc. They all have advertising in parenting mazagines and t.v. commercials. The only threat they may pose it that they have been out longer than we have and their customers may not want to try new things. However one…

    • 429 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Operations
    • 1105 Words
    • 5 Pages

    Operations

    manufacture a large amount to send out to the stores that will stock the items so enough inventory on hand for the public to buy…

    • 1105 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Toyota Case Study (Case 4). Toyota: Origins, Evolution, and Current Prospects
    • 1022 Words
    • 5 Pages

    Toyota Case Study (Case 4). Toyota: Origins, Evolution, and Current Prospects

    The typical mass-production system established by Henry T. Ford in the early 1900’s is based on the idea that there would be an assembly line that was to produce a limited product line in massive quantities to gain economies of scale. To do this the company needs to stretch its fixed costs that are involved in setting up a specialized machine and the way to do this produce a massive amount of that part of the equipment, store it in warehouses, and change the equipment to produce the next needed part. In doing this, the employees do the same job continuously and this increases in the likelihood possible errors because without the incentive to be efficient, employees will not be careful. Also, you have to pay managers and foremen to oversee the operations which seem frivolous. This practice does not force employees to take responsibility for their work. Toyota’s manufacturing system is slightly different in that it promotes efficient work, decrease in inventory costs, and production more based on demand. Toyota took the “main structure” of the mass-production system, but implemented changes based on observations of U.S. companies. First, auto parts were produces in small batches to decrease warehouse costs and to do this they decreased the time to change stamping from days to minutes through different trial and error processes. By doing this Toyota afforded themselves the ability to produce on demand and not have much overhead. Secondly, workers worked together and were responsible for finding their own errors instead of letting it wait until the end where it could be more costly to repair. If an error is found everyone of the line would stop and fix the error and over time everyone become sufficient in detecting them. By doing this there was also no need to have all of the foremen to overlook employees, again decreasing costs. Toyota’s manufacturing system is cost effective, efficient in production, cost reduction and less overhead, better employee relations, better…

    • 1022 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Marketing: Toyota Prius
    • 1518 Words
    • 7 Pages

    Marketing: Toyota Prius

    1. What micro-environmental factors affected both the first generation and second generation models of Toyota Prius? How well has to Toyota dealt with these factors?…

    • 1518 Words
    • 7 Pages
    Powerful Essays
    Read More

Related Topics