CHAPTER 1 INTRODUCTION INTRODUCTION ABOUT THE STUDY Under the modern marketing concept all marketing activities have to centre the consumer. Effective marketing therefore requires a clear picture of the consumer characteristics. Hence‚ it is the duty of business concern to study such factors to understand the consumer’s preference. Indian automobile industry is an ever growing industry. The industry has changed from being a seller’s market to a buyer’s market. Brand and media proliferation‚ information
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the professor’s name‚ the course number‚ and the date of the paper are double- spaced in 12-point‚ Times New Roman font. Dates in MLA are written in this order: day‚ month‚ and year. The introduc- tory paragraph‚ or introduc- tion‚ should set the context for the rest of the paper. Tell your readers why you are writing and why your topic is important. If your paper is long‚ you may want to write about how your paper is organized. This will help your readers follow your ideas. Elizabeth L. Angeli
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recreation service‚ public service‚ security service and so on… (Encarta Premium 2009) The key component of business is providing quality service for its customers. Quality service requires one way of follow up of the dynamic in the internal and external business environment through information gathering and analyzing to increase customer satisfaction. Customer satisfaction with service quality can be evaluated by comparing presumption of service received with expectation of the service needed.(Google) In
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“EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN STATE BANK OF INDIA” Submitted In The Partial Fulfillment Of Degree Of MBA Batch 2006-08 SUBMITTED TO: - SUBMITTED BY:- Mrs. Riya Sharma Rishi Gupta (Project Guide) Roll no. 0471483906 [pic] MAHARAJA AGRASEN INSTITUE OF TECHNOLOGY PSP AREA‚ SECTOR-22 ROHINI‚ DELHI—110085 Ph: 25489493- WHOM
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Activity Diagram Administrator Inventory System Use Case Descriptions Inventory Use case: Search Item Actor: Sales Clerk Description: The system will search the item. Use case: Look Up remaining stocks. Actor: Sales Clerk Description: The will Look Up if they are enough stocks for the item. Use case: Look Up Item Price Actor: Sales Clerk Description: The system will look up the item price. Use case: Produce item details Actor: Sales
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CUSTOMER PROFITABILITY ANALYSIS: CHALLENGES AND NEW DIRECTIONS Summary This article presents the concept of modifying cost accounting system in order to provide measurements from a customer profitability viewpoint. Most management accounting systems focus on products‚ departments or geographical areas‚ which have little to do with customers. A questionnaire was sent to marketing managers and marketing controllers and interviews with respondents. Much of this article draws on qualitative responses
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Failure Analysis: Customer Relationship Management Customer relationship management (CRM) is “an information system that combines methodologies‚ software‚ and the Internet to help an organization establish stronger customer relations with customers” (Awad‚ 2007‚ p. 296‚ para. 1). Through human involvement and information technology‚ CRM allows organizations to gain insight into customer demographics and market trends. Additionally‚ CRM helps organizations enhance their customer service
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A STUDY ON CUSTOMER SATISFACTION ABOUT THE SERVICE RENDERED BY THE TRUE SAI WORKS WITH REFERENCE TO PASSENGER CARS IN SALEM CITY [pic] Submitted to The True Sai Works‚ Salem. Requirement for the award of degree of Bachelor Of Business Administration (B.B.A.) Submitted by N.NIZAR AHAMED (Regd. No; 07AHA1488) Under the guidance of Mr. C.Mugunthan‚ M.com.‚ M.Phil.‚ (Head of the Department-Management) SALEM SOWDESWARI COLLEGE (SFC) Affiliated to Periyar University‚ Salem-636010
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felt to be crucial to this study. In addition‚ the case studies also explored the feasibility of the authors’ conceptual framework‚ and subsequently its validation. The companies were categorised as ``TQM’’ and ``lesser TQM’’ companies‚ and the analysis was performed on this basis. Results from the case studies indicated that the SMEs used in the study had approached TQM without the help of any specific framework‚ but they had implemented the numerous quality initiatives or programmes on a ``slice
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SAP Big bazaar runs SAP( one of the leading ERP solution provider. ERP means enterprise resource planning- a software solution for various activities like inventory management‚ billing‚ supply chain management etc) Billing Software / Payment counter The billing software that they use is good‚ though we need to be extra careful while the items we purchase are being billed. The executive at the counter most probably is extremely busy and tries his best to type in as fast as possible ending
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