Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many
Premium Brand management Marketing Non-profit organization
INTERNATIONAL BUSINESS ETHICS REVIEW A PUBLICATION OF THE INTERNATIONAL BUSINESS ETHICS INSTITUTE Creating an Effective Electronic Code of Conduct By Roland Riebl Companies increasingly distribute their codes of conduct to their stakeholders online to make the document more accessible and‚ perhaps‚ to overcome the traditional complexities associated with print codes. Additionally‚ the Sarbanes-Oxley act of 2002 requires publicly traded companies to make their codes available to the public. This
Premium Business ethics Ethics
Lawyer’s Deskbook. 1998-2009. The University of Cincinnati College of Law. April 4‚ 2010. http://www.law.uc.edu/CCL/34Act/index.html "Securities and Exchange Commission." The American Economy: A Historical Encyclopedia. Santa Barbara: ABC-CLIO‚ 2003. Credo Reference. Web. April 5 2010. "Securities – Securities Exchange Act of 1934." Web. April 5‚ 2010 <http://law.jrank.org/pages/10097/Securities-Securities-Exchange-Act-1934.html>. "Security." Encyclopedia Britannica. Encyclopedia Britannica
Premium Stock market Stock Generally Accepted Accounting Principles
"Unknown." 12 3 2007. Bookstove.com. 5 December 2010 . "Gender Development: Gender Schema Theory." Encyclopedia of Women and Gender: Sex Similarities and Differences and the Impact of Society on Gender. Oxford: Elsevier Science & Technology‚ 2001. Credo Reference. Web. 06 December 2010. Fox‚ M. (1993). Men who weep‚ boys who dance: The gender agenda between the lines in children’s literature. Language Arts‚ 70 (2)‚ 84-88. [EJ457107].
Premium Gender role Gender
real estate development‚ retail media and logistics. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas‚ as espoused in the group’s core value of ‘Indian ness.’ The group’s corporate credo is‚ Rewrite rules‚ Retain values. Pantaloon Retail (India) Limited (PRIL)‚ is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai‚ the company
Premium Retailing Pricing Pantaloon Retail India
Final Research Paper - Lotus Rental Cars University of Phoenix Essentials of College Writing COMM/215 Final Research Paper - Lotus Rental Cars This paper will focus on preparing an assessment for Lotus Rental Car’s Chief Financial Officer on the feasibility of adding alternative fuel vehicles to the fleet. Although there are many forms of alternative fuel vehicles‚ this study will primarily focus on the use of hybrid vehicles at Lotus Rental Cars. We will discuss the background of Lotus
Premium
Freitag — The Designer Bag With a Conscience Credit-Suisse: 17.03.2008 It’s been 14 years since the bag made from recycled truck tarpaulins and seat belts was invented by the Freitag brothers. A decade ago‚ their designs caused a furor in Zurich and now that interest has traveled as far as Tokyo. This is the story of a company that is holding on to its Swiss roots while growing globally‚ but at a sustainable pace. Freitag: Two teenaged Japanese tourists sit in a Zurich restaurant over coffee‚ admiring
Premium Marketing Switzerland
ETHICS Ethics‚ also known as moral philosophy is a branch of philosophy that addresses questions about morality—that is‚ concepts such as good and evil‚ right and wrong‚ virtue and vice‚ justice‚ etc. Major branches of ethics include: Meta-ethics‚ about the theoretical meaning and reference of moral propositions and how their truth-values (if any) may be determined; Normative ethics‚ about the practical means of determining a moral course of action; Applied ethics‚ about how moral outcomes can be
Premium Ethics Business ethics Political corruption
statement show adding mustard seed oil is less effective and can be carcinogenic. However there is no such study to prove it. Integrity: The firm should be acted consistently according to the firm’s stated values of principles. Global company’s credo on its website is to improve the quality of life in local communities and inspire on tomorrow’s innovators today by supporting education and leadership development for the youth. It should be consistent with the firm’s business behaviours. However
Premium Rights Morality Human rights
Google and how it contributed to its success In his book Organizational Culture and Leadership‚ Schein defines the culture as: “The climate and practices that organizations develop around their handling of people‚ or to the espoused values and credo of an organization”. We can analyze Google’s organizational culture thought Ouchi’s framework. Ouchi studied three different company’s culture and saw that the differences between those explained a part of the company’s success. Depending on his theory
Premium