Pantaloons: Retailing and Star Member

Only available on StudyMode
  • Download(s) : 400
  • Published : December 9, 2012
Open Document
Text Preview
PANTALOON RETAIL is the flagship company of Future Group, a business group catering to the entire Indian consumption space. FUTUREGROU, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India’s leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indian ness.’ The group’s corporate credo is, Rewrite rules, Retain values. Pantaloon Retail (India) Limited (PRIL), is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai, the company operates over 16million square feet of retail space, has over 1000 stores across 73 cities in India and employs over 30,000people. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers .The company’s leading formats include Pantaloons a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian Bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include Brand Factory, Blue Sky, aLL, Top 10 and Star & Sitara.

TARGET MARKET:
The target market of Pantaloons is the Youth of today, youth is defined broadly by the company from the kids to adults whoever considers themselves as young. It believes in Fresh Feeling, Fresh Attitude, Fresh Fashion. PRODUCT ASSORTMENT: Pantaloons offers trendy and hip fashion that defines the hopes and aspirations of this demography. It targets the ‘Indianness in the products as well. The store offers wide variety of categories like casual wear, ethnic wear, formal wear, party wear and sportswear for Men, Women and Kids.  Apart from clothes, Pantaloons offers products in the

ACCESSORIES category and also in the BEAUTY PRODUCTS CATEGORY DEPTH: The product assortment is broad and deep, there are many product categories and each has a lot of variants in terms of size, fit and color. PRODUCT: Pantaloons benefits because consumers perceive their store brands to have consistent and comparable quality and availability in relation to branded products. Pantaloons provides more assortments of private level brands to compete with supplier's brands. They maintain a lot of brands in the store. The store offers various famous External Brands as well as a lot of Private Brands 80% of the revenue Is generated by the Private Brands, this shows that Pantaloons has established its brands as stand alone. Now Pantaloons is even considering of opening individual stores for the famous Private Brands. The External Brands in the store includes

PRICE: The pricing of the products is done as per the individual brands. The private labels have their own pricing system. The procurement department, after procuring the materials, fixes the price of the branded material competitive to the market price. Pricing is strategy used by Pantaloon retail chain to attain maximum market shares. The company offers numerous schemes to attract the new customer as well as to retain the present customers. The companys schemes are categorized in following groups Value pricing: This approach is used where external factors such as recession or increased competition force companies to provide 'value' products and services to retain sales. The product value will be associated with external factors. Promotional Pricing: to promote a product is a very common application. The application of this done by BOGO (Buy one...
tracking img