REVLON EXECUTIVE SUMMARY Revlon Inc is one of the leading companies in cosmetic production and other personal products industry. This company produces and markets their products under brand names of Revlon‚ ultima‚ Charlie‚ Almay‚ jean nate‚ mitchum and Gatineau. The categories of product are cosmetics‚ personal product and skin care products. Revlon has used food stores‚ chain drug‚ owned shops or large volume retailer in marketing their product. Operations of this
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Schiffer. The L’Oreal Paris brand encompasses the four major beauty categories – hair colour‚ cosmetics‚ hair care‚ and skin care – and includes such well-known brands as Superior Preference®‚ Excellence and Colour Experted® hair colours; EverPure‚ EverStrong‚ EverSleek‚ Ever Crème and EverStyle; skin care brands including Revitalift®‚ Youth Code‚ Age Perfect®‚ Men’s Expert‚ Sublime Sun and L’Oréal Paris Cosmetics‚ including Colour Riche®‚ True Match™ and Studio Secrets™ Professional collections‚ Voluminous®
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commonly used cosmetic. For many women‚ lipstick is applied more than once a day‚ every day‚ and throughout the years‚ the views and opinions on lipstick have drastically changed. The way lipstick is made and packaged has also changed drastically since it was first used‚ and recent studies have tested lipstick‚ debating whether or not it is healthy to apply on a daily basis. Lipstick is a “must have” item for many women‚ and the history proves that it has made an impact on how cosmetics are seen and
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this assignment I am going to use MAC Make-up and Greenpeace I am going to describe what type of business it is‚ what purposes they have and what the form of ownership is. MAC Make-up MAC Cosmetics is a manufacturer of cosmetics. It is a professional Make up line and quality cosmetics. The MAC Cosmetics was founded in Toronto‚ Canada by Frank Toskan and Frank Angelo in 1984. They opened their first store in 1991‚ in New York. Nowadays you can find them at either their small boutiques or at high
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Cosmetics‚ Asian Rush ASIANS DRIVE THE PREMIUM SKIN CARE MARKET All roads lead to China. What’s happening in the new frontier? By Ahn Sol (Reserch Analyst at Mirae Asset Global Investments(HK)) Worldwide cosm et ics sales have never declined in the past 18 years‚ and their annual growt h rat e was 4.4% bet ween 1993 and 2011. From 2001 to 2011‚ the Chinese skin/ cosmetics market has shown a 17.0% growth rate‚ and prem ium skin/ cosm etics m arket has grown by an even faster rate of 22.3% . This
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Social‚ culture and environmental Issues that may impact the industry include consumers ’ concerns about product safety and the use of animal testing by cosmetics companies[1]. In 1990‚ cosmetics giant Revlon became one of the first industry heavyweights to swear off all animal testing. Since then‚ Revlon has grown to be an animal-friendly empire‚ garnering awards for its products from magazines such as Cosmopolitan‚ Teen People‚ Allure‚ and In Style[2]. That is a signal that Revlon has an awareness
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References: KURATKO‚ D.F. (2009). Entrepreneurshi: Theory‚ process‚ practice. 9th ed. South-Western‚ Cengage Learning. BBC. (2011) Cosmetic manufacturer Shahnaz Husain’s start-up story. < http://www.bbc.co.uk/news/business-13642263>. (accessed 23rd May 2013) Husain‚ S. (2012) The Ayurvedi Beauty Clinic < http://www.shahnaz.co.nz/blog4.html >. (accessed 24th May 2013) LEGATUM (2013).
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1) Background (Cut it down‚ its too long and plz check the overall consistency through out the whole report and cut it down if necessary) Our case was titled “Cosmetic Giants Segment the Global Cosmetics Market.” It discussed how the world’s best known cosmetics companies‚ including L’Oreal‚ Procter & Gamble‚ Shiseido and Estee Lauder are setting their sights on a new market segment‚ the emerging middle classes in countries such as Brazil‚ India and China. The case talked about the companies marketing
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Summary The cosmetic industry worldwide seems to be continuously developing‚ now more than ever with the advent of the Internet companies. Many famous companies sell their cosmetic products online also in countries in which they do not have representatives. Aesop is the trading name of a range of skin care products from Australian company Aesop Retail Pty Ltd. Aesop was founded by hairdresser Dennis Paphitis in 1987 in the city of Melbourne. It is an Australian based super premium cosmetic company that
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Table of Contents 1. Abstract: 4 2. Introduction 4 3. The Global Reach Of L’Oreal 5 4. The Business 5 5. The Product Categories 5 5.1. Consumer products 5 5.2. Professional products 6 5.3. Luxury products 6 5.4. Active cosmetics 6 6. Corporate Strategies 7 6.1. The Strategist 7 6.2. Initial Strategy 7 6.3. Mergers and Acquisitions 7 6.4. Cross-fertilization: 8 6.5. New Geographic Areas 9 6.6. Research and Development 9 6.7. Entering New Business 10
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