Mac & Greenpeace

Topics: Cosmetics, Management, Regulatory Focus Theory Pages: 3 (707 words) Published: February 12, 2013
Describe the type of business, purpose and ownership of two contrasting businesses.

In this assignment I am required to describe the type of business and the purpose and ownership of two businesses. In this assignment I am going to use MAC Make-up and Greenpeace

I am going to describe what type of business it is, what purposes they have and what the form of ownership is.

MAC Make-up
MAC Cosmetics is a manufacturer of cosmetics. It is a professional Make up line and quality cosmetics. The MAC Cosmetics was founded in Toronto, Canada by Frank Toskan and Frank Angelo in 1984. They opened their first store in 1991, in New York. Nowadays you can find them at either their small boutiques or at high end department stores. The founders product their line towards professionals in the beauty and fashion industry who had to rely on heavy make up. They also have a make up line that you can wear daily and isn’t that heavy. With a shared goal to create innovative suitable cosmetics for people of all ages and skin tones.

Type of business & Ownership
MAC Cosmetics is a global and a private organisation. They are global because they have selling points world wide, it is a big organisation. They started local then national, international and then they went global. They are a private type of business because they sell it to individuals and to particular people. It is a profit organisation because they want to make money, they want to sell their products and make profit of it.

Purposes (aims and objectives)
The cosmetic industry is a very innovative and competitive industry where product innovation and brand image is the key to success. MAC’s purpose is to create confidence and celebrate individuality through the MAC look and this for both men and women of all ages! For example MAC called their lipstick in different names: “Diva”, “Ruby Woo” ,“Soul Diva”, “Pop Icon”, and so on. It raises its profile to the stars from various backgrounds. At the same time it...
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