Mac Cosmetics

Only available on StudyMode
  • Topic: Cosmetics, Make-up artist, Make-up Art Cosmetics
  • Pages : 5 (1709 words )
  • Download(s) : 480
  • Published : April 17, 2013
Open Document
Text Preview
|
MAC Cosmetics|
Introduction to Business|
|
Tauneisha Renae Taylor|
3/30/2011|

Company Overview and History
MAC is a cosmetic company that was founded in Toronto, Canada by make- up artist Frank Toskan, and his business partner Frank Angelo. The Estee Lauder Company Inc. owns MAC. MAC stands for Make-up Art Cosmetics, and was originally sold to make-up artists. But now, the cosmetics are also sold to anyone who wants to buy it. * In 1984 the first MAC store opened in Toronto at the Simpsons department store which is now known as The Bay. * In 1988 MAC opens its first U.S location on 5th avenue at Henri Bendel in New York. Also it launches its soon to be famous matte lipsticks. * In 1991 MAC opens on Christopher Street, N.Y. the infamous Lady Bunny becomes its fabulous hostess/receptionist. * In 1993 MAC is one of the first makeup companies to help a cause by launching VIVA GLAM Lipstick in North America, every cent of its selling price is donated to helping people living with HIV/AIDS. * In 1994 MAC AIDS Fund gets incorporated as a charity and powers up its campaign to raise funds for people living with HIV/AIDS. * In 1995 MAC opens in Hollywood, Santa Monica, Paris, Montreal, London, Tokyo and Melbourne. * In 1997 Frank Angel passes. International recording artist/actor K.D. Lang signs on with MAC as spokesperson for VIVA GLAM II. * In 1998 the MAC Pro concept store launches in New York as a one-stop resources for makeup professionals. * In 1999 MAC reaches over 300 locations worldwide. Also the MAC Aids Fund reaches $14 million dollars. * In 2000 MAC President John Demsey of N.Y. presents a check on behalf of the MAC AIDS Fund in the amount of $500,000 to the United Nations Development Program to help support UN-sponsored HIV/AIDS relief in Africa. Also John Demsey presents a donation of $500,000 on behalf of the MAC AIDS Fund, in the name of the late Frank Angelo, co-founder of MAC, to La Maison du Parc, an AIDS hospital in Montreal. MAC opens up in Bahrain- the 2nd store in the United Arab Emirates. MAC launches www.maccosmetics.com. * In 2001 MAC celebrates the power and passion behind World AIDS Day while sales of the fundraising lipstick, Viva Glam III move closer to attaining $1,000,000 in sales. * In 2005 The MAC AIDS Fund has raised over $41.3 million. Business Description

MAC is a company that gives so much back to people. They are more than just cosmetics. Since 1994 MAC has launched VIVA GLAM 1, 2,3,4,5 and 6, VIVA GLAM is the name of one of their many lipstick shades. Every time someone buys VIVA GLAM the earnings are donated to people living with aids/hiv. Also MAC is continuously being backed up by many people in the entertainment and fashion industry such as, Mary J. Bilge, Lady Gaga, Cindy Laupher, and RuPaul, just to name a few. MAC is very versatile and has become one of the most recognized make-up distributors in the world.

Location and Subsidiaries
MAC's official HQ is located in Toronto, Canada. There are over 300 locations worldwide. MAC has over 10,000 employees. Major Products and Services
Their products range from foundation, to lip sticks and glosses, eye make-up, even cosmetic glitter. Their market is targeted to anyone who is interested in make-up. MAC's services include supplying the world with cosmetics along with many other cosmetic brands. Also inside each MAC store there is a make-up artist there to do the customers make-up and help the customers choose make- up. MAC also has the MAC PRO Membership program, which is for make-up artists and others who use makeup as a main part of their work. This membership gives makeup artists a direct link into the MAC world, and member-exclusive benefits. Another thing that MAC stores around the world have to offer is allowing the customers to make appointments in the store to get their make-up done by one of the many make-up artists that work there. Lastly MAC helps those who have...
tracking img