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  • Topic: Cosmetics, L'Oréal, Cosmetology
  • Pages : 5 (1579 words )
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  • Published : March 6, 2013
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Marta Iwaniak H1301073
Anuja Prasha
1.1

L’Oreal Paris

The L’Oreal Paris Brand Division of L’Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. L’Oreal Paris is a truly global beauty brand with many internationally renowned products. For most, the name “L’Oreal” is immediately evocative of the brand’s signature phrase, "Because I'm Worth It.”— the concept behind the legendary advertising campaign for the Superior Preference® hair colour launch in 1973. Today, it represents the essence of the L’Oreal Paris brand as a whole, a spirit which is about helping every woman embrace her unique beauty while reinforcing her innate sense of self-worth. As the biggest beauty brand in the world, L’Oreal Paris has an unparalleled commitment to technology, research and innovation, providing ground breaking, high-quality products for women, men, and children of all ages and ethnicities. L’Oreal Paris is notably dedicated to celebrating the diversity of beauty – the company’s broad range of spokespeople include Andie MacDowell, Beyoncé Knowles, Diane Keaton, Jennifer Lopez, Julianna Margulies, Eva Longoria, Milla Jovovich, Laetitia Casta, Freida Pinto, Doutzen Kroes, Aimee Mullins, Lea Michele, Julianne Moore, and Claudia Schiffer. The L’Oreal Paris brand encompasses the four major beauty categories – hair colour, cosmetics, hair care, and skin care – and includes such well-known brands as Superior Preference®, Excellence and Colour Experted® hair colours; EverPure, EverStrong, EverSleek, Ever Crème and EverStyle; skin care brands including Revitalift®, Youth Code, Age Perfect®, Men’s Expert, Sublime Sun and L'Oréal Paris Cosmetics, including Colour Riche®, True Match™ and Studio Secrets™ Professional collections, Voluminous®, Double Extend®, Telescopic® mascaras, among many others. Mission:

At the forefront of innovation in science, our teams of researchers use the latest technological discoveries to develop unique and visionary products that are, above all, easy to understand and use: our mission is make these scientific innovations accessible to all. As a leader in beauty, we aim to build the largest range of products, meeting the needs of the rich and diverse world in which we live. The luxurious packaging of our products, the impeccable quality standards in our factories and our innovations at point of sale carry our vision of beauty and excellence to all. Together, we make a difference by offering everyone the right to beauty. At L’ORÉAL, we believe that everyone aspires to beauty. Our mission is to help men and women around the world realize that aspiration, and express their individual personalities to the full. This is what gives meaning and value to our business, and to the working lives of our employees. We are proud of our work. We give every person the gift of beauty which defies all age and transforms every person’s dream into reality by providing quality products suiting their geographical boundaries by fostering continuous research and innovation

Vision:
Become the first choice of people who wish to feel beautiful by continuously offering high quality products ,by exploring new opportunities ,by formulating organic products, by continuous technological innovations and by valuing the stakeholders.

Objective:
2007 has been a year of progress on the three objectives we set to ensure that L’Oréal is among the most exemplary companies of the 21st century.The first priority is economic success, shared by all our employees, and to which they devote their talents, energy and commitment. The second objective is to make L’Oréal a company where all employees thrive both personally and professionally, and where we are able to attract and retain the most talented individuals. We constantly strive to bring on board staff from different horizons, nationalities, ethnic origins and backgrounds. The third is to...
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