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    Corporate Social Responsibility Corporate social responsibility is an obligation beyond the law requirements‚ for a company to pursue goals that are beneficial to the society in one way or other. It also refers to the commitment and dedication of a firm to contribute to the society’s economic development for the betterment of the community. Definition According to Kotler et al (2005‚ pp.3)‚ “Corporate social responsibility is a commitment to improve community

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    is now essential for business Introduction The corporate social responsibility (CSR) reports are used in annual report of the company; expressing how caring they have been over the last financial and how they intend to continue to be in the future. One of the most significant corporate trends of the last decade is the rapid growth in activities associated to corporate social responsibility (CSR). According to Business for Social Responsibility (BSR)‚ CSR is defined as “achieving commercial success

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    Economics Research – June 2012 Volume 10‚ Number 6 Brand-Consumer Relationship And Corporate Social Responsibility: Myth Or Reality & Do Consumers Really Care? Elias G. Rizkallah‚ Ph.D.‚ La Sierra University‚ USA ABSTRACT Companies are claiming that they are being challenged to maintain profitability and behave in socially responsible ways. The question is how much “the social responsibility” is a real pressure. Do consumers really know what the companies‚ producing their favorite

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    Corporate social responsibility(CSR) is the corporation ’s way of giving back to the community. This research paper will discuss and analyze the benefits and problems of corporate social responsibility to see if the community is really benefiting from it or if it is just one of those things the corporation has to do to get credit on their tax return or as check mark. This paper will also discuss the incentives for company to engage in CSR ‚how consumers responds to CSR and their expectations from

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    Title: Corporate Social Responsibility Submitted By Karthick.N II MBA BSMED Contact Details: E- mail: pmnkarthick@gmail.com Mobile: 9382363738 1 INTRODUCTION Corporate Social Responsibility embraces the range of economic‚ legal‚ ethical and discretionary actions that affect the economic performance of the firm. CSR is a key element of business strategy. In words of The Economist‚ it is “just good business” strategy strives to provide the business with the source of sustainable

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    CORPORATE SOCIAL RESPONSIBILITY The term social responsibility means different things to different people. Generally‚ corporate social responsibility is the obligation to take action that protects and improves the welfare of society as whole as well as organizational interests. According to the concept of corporate social responsibility‚ a manager must strive to achieve both organizational and societal goals. Current perspectives regarding the fundamentals of social responsibility of businesses

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    altruistic measures? As it is the requirement and question in our topic. This report contains several parts. In the first part will be the brief introduction in Corporate Social Responsibility (CSR) and term of “GreenWashing”. The second heading will be explaining why companies engage and emphasis so much in Cooperate Social Responsibility (CSR). Followed by a brief discussion and in the last part some recommendations are given based on the analysis‚ followed by the conclusion of the report. References

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    CORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company’s obligation to be accountable to all of its stakeholder in all its operation and activities. Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions‚ balancing the needs of stakeholder with their need to make profit. A company’s stakeholders are all those who are influenced by and can influence a company’s decisions and action‚ both locally and globally. Business

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    Corporate social responsibility is a company’s obligation to be responsible to all of its stakeholders in all its operations and activities with the aim of achieving sustainable development not only in the economical component but also in the social and environmental dimensions company’s stakeholders are all those who are influenced by and can influence a company’s decisions and actions‚ both locally and globally. Business stakeholders include employees‚ customers‚ suppliers‚ community organizations

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    Conflict theory sees social life as a competition‚ and focuses on the distribution of resources‚ power‚ and inequality. Unlike functionalist theory‚ conflict theory is better at explaining social change‚ and weaker at explaining social stability. Conflict theory has been critiqued for its inability to explain social stability and incremental change. Conflict theory derives from the ideas of Karl Marx. TERMS conflict theory A social science perspective that holds that stratification is dysfunctional

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