The corporate social responsibility (CSR) reports are used in annual report of the company; expressing how caring they have been over the last financial and how they intend to continue to be in the future. One of the most significant corporate trends of the last decade is the rapid growth in activities associated to corporate social responsibility (CSR). According to Business for Social Responsibility (BSR), CSR is defined as “achieving commercial success in ways that honor ethical values and respect people, communities, and the natural environment” (Kong, 2012). Customers can understand the company through the social report. And the social report has lots of styles, like annual report, special report, and emergency report. The essay will introduce the social report of Tesco and Starbucks. Through the analysis of them, the essay will discuss the importance of social report to business.
Social report of Tesco
The CEO of Tesco Clarke said:” I'm determined that every Tesco store and every Tesco business is valued and trusted by local people because we do the right thing." (Corporate responsibility, 2013) From what he said, it can be seen that Tesco focus on the customers’ feeling to them.
In the social report of Tesco in 2013, it said that as a result of our business throughout Asia, Europe and North America, we have thousands of examples of how we relate to customers, suppliers, charities, non-government and government organizations and local community cooperation to fulfill our commitments. This review can't include all the content, but we hope it can show that we put the community we serve to our core work. It explains how we develop our corporate social responsibility strategies and management of our performance. It also analyzed some of the challenges we face as a global enterprise, and we are making for customers, the environment, employees and suppliers to change some of the important fields.
To be a responsibility company is the vision of Tesco in the social report. In the social report, Tesco said:” our future vision is Tesco to become the world's most respected companies. Respect by our customers, not only is we serve the community, our loyal and committed staff and our shareholders to respect. Whether now or in the future, we will be a growth company. We will become modern innovative companies, by using our ability in the whole world, in place for success.”
Also you can find that Tesco gives promise on the social report. There are five core options. The first one is to buy and sell products with responsibility, which is good to control the quality. The second one is to care about the environment. The third one is to support the community. The fourth one is to give the healthy option when customers buy in Tesco. The fifth is to create good positions and future for the staffs. These are what Tesco is doing now. From the social report, it can easily to find that the target achievement in 2011-2012. Most of the targets have been finished with high praise by customers. It is good for customers to join in the company culture.
Tesco understand that customers choosing Tesco is not only caused by price, but also by what Tesco is doing. The safety of products and the responsibility of Tesco are main impact to customers. Therefore, the social report is good for customers and Tesco.
Social report of Starbucks
Starbucks said:” We have always believed Starbucks can – and should — have a positive impact on the communities it serves. One person, one cup and one neighborhood at a time. As we have grown to now more than 18,000 stores in over 60 countries, so too has our commitment to corporate citizenship. So it is our vision that together we will elevate our partners, customers, suppliers and neighbors to use our scale for good. To be innovators, leaders and contributors to an inclusive society and a healthy environment so that Starbucks and...