POP CULTURE TOURISM AS A TRAVEL MOTIVATOR A Thesis Submitted to the Faculty of the College of International Tourism and Hospitality Management Lyceum of the Philippines University Cavite In Partial Fulfillment of the Requirements of the Degree Bachelor of Science in Tourism Management ABEGAIL D. BEDREJO RENALYN T. DRECE AGATHA FERNANDEZ JANICA R. JANSUY DIANNE SUZANNE F. LAMIS January 2014 CHAPTER I INTRODUCTION Background of the Study
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Date: Friday 26th September 2014 Submission Date: Tuesday 30th September 2014 Unit 2: The Business of Travel and Tourism 2.1: The travel and tourism business environment The Public Sector The public sector consists of regulatory bodies‚ conservation groups and public sector organisation which are funded by local‚ regional and central government‚ . A good example of a localy funded organisation would be Dover ’s local tourist information centre‚ controlled and funded by Dover District
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overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz‚ which gives complete information. In this assignment‚ we will mainly discuss about marketing mix‚ customer wants‚ creating value for the customer‚ destination location and tangible experience from tourism marketing perspective. Marketing Mix 1) Product A service is something that cannot be touched. This means that it is harder to market‚ than a physical Product. Its quality cannot be perceived before it
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LIST OF SIX MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This
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hospitality and tourism industry is one of the most flourishing industries in the world; thus‚ almost every country relies on the industry. The income that a country gains from the industry is almost half of its gross national product. However‚ for developed countries‚ such as the United Kingdom‚ promoting hospitality and tourism is not a problem since they are already known and well-established worldwide. On the other hand‚ for developing countries where they mostly rely on the industry for income‚
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Marketing Concepts MAR110 Study Period 4‚ 2010 SWINBURNE UNIVERSITY OF TECHNOLOGY Research Report “Marketing’s really just selling with a posh name! What’s all this about a Marketing Concept?” EXECUTIVE SUMMARY This research report aims to depict if there is any truth to the statement “Marketing is just selling with a posh name...” it also aims to illustrate the marketing concept‚ which refers to the second half of the statement “ .....What’s all this about the marketing concept”
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- The Bahamas tourism industry is not only a valuable contributor to the economy of the Bahamas‚ but a significant contributor to employment sector of the Bahamas as well. The tourism industry contributes over 3.5 million dollars to the economy annually and employs more than 50‚000 people. Developing a strong and sustainable tourism industry will ensure growth in employment. A ten year tourism plan will help to protect the jobs of the 50‚000 Bahamians who are directly and indirectly employed
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BTEC LEVEL 2 DIPLOMA IN TRAVEL AND TOURISM UNIT 14 Exploring Airports and Airlines Assignment No: 14b Assignment title: The Passengers Journey Subject Lecturer: Monish Bhandari For this task I will be explaining the passenger’s journey throughout an airport‚ and what they will come across. I’ll explain the journey from walking through the entrance to boarding your flight‚ there are also many facilities you and others will find useful. Functional areas-landside Check-in As
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priciples of mar A. DEFINITION AND CORE CONCEPTS OF MARKETING MARKETING – social and managerial process by which individuals and groups obtain what they want through creating and exchanging products and value with others - managerial process of producing‚ pricing‚ distributing‚ and promoting products to satisfy the needs‚ wants and demands of their respective markets NEEDS – states of self – deprivation - natural elements designed for survival - anything required
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Marketing Concept BUS-110 IT 1 The marketing concept is a business philosophy where a business provides products or services that a customer wants and needs by setting up a series of activities within the company to also allow for the company to achieve their goals and objectives. Three steps involved in the marketing concept are; the business first must find out what potential customers needs are. Second‚ a business has to create the product or service that the potential customer wants
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