Converse one of the most popular brand shoes in history was created in 1908 in Malden Massachusetts. From the beginning‚ Converse campaign ad was aim toward basketball players and their fans. With their signatures shoes known as the Chuck Taylor All Star‚ Converse had the first basketball player working for them as a salesman. As time went by‚ the company needed a new direction for the new era coming with other competitor like Nike‚ Adidas and Reeboks gaining a share of the market.” Converse had
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who joined Wieden & Kennedy in 2005. The program was created by the independent agency with media-planning support from WPP’s Mindshare. Both companies also work with Nike‚ which acquired Converse in 2003. The documentary rolled out last month and will be distributed to consumers who purchase Converse shoes at local retailers through the end of March. It’s a risky move to adapt Converse’s music-oriented U.S. strategy for China‚ because the country’s independent music scene is still very small
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CONVERSE TARGET MARKET WORKSHEET ANALYSIS GEOGRAPHIC As the earliest sneakers‚with over 100 years of history‚ Converse‚ a American shoe company‚ has been considered as one of the most popular shoe companies in the world. At present it has covered more than 125 countries，which have selling Distributor‚ Licensee‚ or Agent‚ over The Seven Continents. Set up in America and soon pop in Europe . Following the war and Market saturated in America and Europe‚ also the Asia Rising‚
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TARGET MARKETS Market Analysis Target Market - Your target customers are those who are most likely to buy from you. Target Marketing can– Help in Clearer understanding of markets needs‚ wants and desires More specific and effective use of marketing resources (e.g. budget‚ time expertise) More strategic approach Maximize profit. Importance Steps of Market Analysis: Market Segmentation Market Size Market Dynamics Competitors Historical Background Emerging Trends Market
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What is meant by “target market”? The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. The term target market is used because that market is the target at which you aim all your marketing efforts. The markets you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market‚ the more precisely you
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The market also sets prices for goods and services. 4. Describe the likely target market for a company that sells designer jeans at a shopping mall. Explain the reasoning behind your answer. A= The target market would be people who wears designer jeans‚ people who has a lot of money and people who wants to fit in with everyone else because they don’t care how much it cost at longs they have them. 5. Explain how an item’s target market might affect its price. A= An item’s target market is affect
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Target market In order to reach our service to the right customer‚ we have chosen Demographic as our target market segment such as age‚ income and occupation. By using this segmentation‚ it could easily help us to find the logical way to classify consumers. According to the result shown in Figure 1 that has been attached in appendices‚ most of the internet user’s age in Malaysia is between 15 and 44. In Figure 1‚ we can see that the majority internet users 38% are from age 15 to 24‚ second rank
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reach the target market and access all the market desired‚ without the logistics issues‚ costs‚ and decreasing the trade risks. The disadvantage of using distributors is that Chocoberry may not know who is buying the healthy chocolate bar; consequently it cannot establish relationship with them. Another risk of using distributors is that the product might be advertised and priced in a way that is not advantageous for Chocoberry‚ causing reaching the wrong target market and losing market share. To
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Target Markets A target market‚ according to Kotler and Armstrong (2004)‚ consists of a set of buyers who share common needs or characteristics that the company decides to serve. The decision of selecting target segments can be assessed by looking at market factors‚ competitive factors‚ and political‚ social‚ and environmental factors (Jobber‚ 1995). Since the location is Asiatown IT Park‚ Lahug Cebu City; our market targets are the call center agents and the people working in offices. These
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Autism Speaks Target Market Target Market: * Who is the Target Market? 1. Families‚ friends‚ caregivers‚ and others affected in a variety of ways by Autism * How does this demographic work together to raise awareness? 2. Provide insight‚ support‚ and education to greater communities through neighborhood events and open monthly Meetings Research Average Target Market: * Autism Speaks Main Geographic Areas: 3. There are four main geographic chapters of Autism
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