Converse one of the most popular brand shoes in history was created in 1908 in Malden Massachusetts. From the beginning‚ Converse campaign ad was aim toward basketball players and their fans. With their signatures shoes known as the Chuck Taylor All Star‚ Converse had the first basketball player working for them as a salesman. As time went by‚ the company needed a new direction for the new era coming with other competitor like Nike‚ Adidas and Reeboks gaining a share of the market.” Converse had
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Understanding needs as states of felt deprivation‚ not created by marketers but basic parts of the human makeup‚ I can say that converse customers demonstrate the individual need of self-expression‚ authenticity‚ creativity‚ empowerment‚ choice‚ individuality‚ freedom. They also demonstrate the underlying need that people have to entertain themselves Although converse clients need to find a way to self-express and entertain themselves‚ they want to step around an assembly line comprised of clearly
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Marketing Management 2 Case: Converse 1. Give examples of needs‚ wants‚ and demands that Converse customers demonstrate‚ differentiating these three concepts. * Needs: States of felt deprivation. In this case the need of the customers are the basic physical need for clothing. They want something to wear on their feet. * Wants: The form human needs take as they are shaped by culture and individual personality. The customer of Converse wants to be seen as an individual in their
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and demands that Converse costumers demonstrate? Differentiate these tree concepts. Converse costumers need shoes. They need shoes for safety reasons and to be properly clothed‚ everyone needs shoes. What the costumers want are converse shoes which has one of the widest range of customers from the average Joe like me to one of the hottest celebrities like Lil Wayne. Then what most costumers demand a shoes that can benefit them in more than one way for full satisfaction and converse fall under that
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product benefits of the Converse Chuck? Solved: • Classic kicks that fit any look.. • Perceived look of self-expression‚ free-spirit and creativity. • Easy to care for. • Quality. • Comfort. • Brand name recognition. • Packaged in color-themed shoe box. • Thousand of choices; create your own. • Create your own option. • Limited edition and web exclusive offers. • Easy returns within 30 days. • If purchased at high-end retailer‚ satisfaction guarantee QUESTION 2: When Converse outsourced production
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name from Nike‚ the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚ Nike Skateboarding‚ Team Starter‚ and subsidiaries including Cole Haan‚ Hurley International‚ Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. In addition to manufacturing sportswear and equipment‚ the company operates retail stores under the name Niketown. Nike sponsors many high profile athletes and sports
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CONVERSE Question 1 Need: Protection for the feet Wants: Cheap shoes which are comfortable and customizable. Demands: Emerging artists‚ designers and musicians wearing Chucks because of their affordability‚ simplicity and classic look. Now‚ anti-establishment rock fans beg Converse to feature a shoe by their favourite artist. Question 3 Production concept: The idea that consumers will favour the products those are available and highly affordable‚ and the idea that the company
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Marquis M. Converse is an entrepreneur‚ founder of Converse. About Converse Converse origins of the company date back to 1908 when Marquis M. Converse opened the factory in Massachusetts called Converse Rubber Shoe Company. The factory initially produced only rubber soles for all types of footwear since 1915‚ however‚ focused on the production of tennis shoes from her and moved smoothly to produce shoes for basketball. And here starts writing legend. Year 1917‚ the year he saw the light of day Converse
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Chapter 1 Case: Converse Converse‚ a brand of basketball shoes that became familiar with success from the start but dropped into bankruptcy in the early 2000’s‚ is now slowly climbing its way back to the top. Since 1908 when Converse was founded it was very popular among many athletes‚ artist‚ musicians‚ and designers. Converse was well known for its original canvas high top All Star or Chuck Taylor. In the 1970’s several companies started producing this “high-top” shoe‚ which caused Converse’s
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Strategic Alternatives Available to the Organization First‚ we want Nike to play a role in effecting positive‚ systemic change in working conditions within our industries. If our efforts lead to a workplace oasis -- one solitary and shining example in a desert of poor conditions -- then we’ve not succeeded. Even if that single shining example were to exist (and we’re not claiming it does)‚ we’ve learned that positive changes won’t last unless the landscape changes. Our challenge is to work with
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