Chuck taylor, the creator of the all star high tops sports sneaker was a famous basketball player and coach. The converse high tops are an iconic pop culture style necessity. They feature cutting edge features that made them the perfect shoe for all sports. “Today the all star’s waffle soles and white and black rubber side walls are instantly recognisable features that helped converse maintain control of the basketball market for the better part of 5 decades” (Tribou, 2013). Taylor brought a new view of the sneaker into the sports world. He had significantly impacted converse and the shoe evolution as a whole. “They are comfortable and classic, my parents wore them. It goes to show how comfortable and classic they are” (Tribou, 2013) As…
Once a missionary and fluent in 9 languages, it is hard to believe that Joshua Chamberlain would become one of the greatest colonels in American history. Chamberlain’s, courage, intelligence and leadership in the Civil War played a pivotal role in defeating the Confederate forces and ultimately unifying America.…
James Fenimore Cooper was born in 1789 in Burlington, New Jersey. Cooper’s father, William, was the founder of a frontier settlement at the Susquehanna River in Cooperstown, New York and was also a federalist congressman during the administrations of John Adams and George Washington. Cooper’s mother, Elizabeth, was a member of a respectable Quaker family in New Jersey. In 1806 Cooper got a commission in the United States Navy. Cooper eventually resigned his commission to marry Susan Augusta De Lancey, whom he met in 1810. Cooper was once reading aloud a novel to his wife, when suddenly as he was reading he threw the book away and exclaimed that he could write a better book by himself which led him to write a tale that was eventually called…
Nike created a signature shoe for him, called the Air Jordan. One of Jordan's more popular commercials for the shoe involved Spike Lee playing the part of Mars Blackmon. In the commercials Lee, as Blackmon, attempted to find the source of Jordan's abilities and became convinced that "it's gotta be the shoes". The hype and demand for the shoes even brought on a spate of "shoe-jackings" where people were robbed of their sneakers at gunpoint. Subsequently Nike spun off the Jordan line into its own division named the "Jordan Brand". The company features an impressive list of athletes and celebrities as endorsers. The brand has also sponsored college sports programs such as those of North Carolina, Cincinnati Cal, St. John's, Georgetown, and North Carolina A&T.…
The basketball shoes differentiate themselves by materials, technologies, and names, which basically uses famous players. For instance, Nike’s Flywire technology consists of placed filaments that make them light, outfitting so tight, and comfortable for all shapes of feet. Nevertheless, most of Jordan sneakers…
The current manufacturing practices of the sneaker industry, in particular companies such as Nike, Reebok, Adidas, Converse, and New Balance, takes place throughout the globe. With the industry experiencing severe competition, and the product requiring intensive labor, firms are facing extreme pressure to increase their profit margins through their sourcing practices. The following paper will analyze the sneaker industry, while examining the multitude of viable manufacturing options, and critiquing their current manufacturing structure.…
The first popular athletes’ shoe was Chuck Taylor's Converses. Chuck Taylor, a Hall of Fame NBA coach, teamed up with Converse to make this shoe possible. In 1932, The “Chucks” were released to the public. The shoe is still popular today. An example of their popularity is in paragraph 14. It states, “They were a standard issue for everyone from school kids to to athletes. In 1971, Chucks came out in a variety of colors. And, as time went by, as more colors and designed were released, which appealed to people’s sense of individuality.” These shoes became a staple in American culture. Chuck Taylors were familiarized with everyone because he was well…
Sneakers have become an obsession for many and people would people would pay thousands for a pair of gaudy shoes worn by their idols. In an article called “Calling All Sneakerheads!”, the text explains, “According to Forbes magazine, the sneaker business in the United States totaled $22 billion in 2013, and sneakerheads [people obsessed with sneakers] accounted for 5 percent, or 1.1 billion, of that business.” Sneakerheads buy shoes that are either special addition or worn by their idol and they’ll keep the shoe forever. They might not even ever wear the shoe even if it fits.…
Throughout history the sneaker industry’s marketing has changed the reason we buy sneakers and how we buy them. Now a days we buy sneakers for popularity and to sell and make a profit , when previously we bought these shoes to were for gym or because these would make you preformed better physically.…
Johnson created the first product brochures, print ads and marketing materials, and even shot the photographs for the company’s catalogues. He established a mail-order system, opened the first BRS retail store and managed shipping/receiving. He also designed several early Nike shoes, and even conjured up the name Nike in 1971.Around this same time, the relationship between BRS and Onitsuka was falling apart. Knight and Bowerman were ready to make the jump from being a footwear distributor to designing and manufacturing their own brand of athletic shoes. They selected a brand mark today known internationally as the “Swoosh,” which was created by a graphic design student at Portland State University named Carolyn Davidson. The new Nike line of footwear debuted in 1972, in time for the U.S. Track & Field Trials, which were held in Eugene, Ore. One particular pair of shoes made a very different impression – literally – on the dozen or so runners who tried them.…
Cha-Ching! There is nothing like the sound of hearing your new sneakers being rung up. The history of sneakers started 3,000 years old! Today they are very popular. The popularity of sneakers has grown. Sneakers first started in 1868, and now converse have grown popular and we now have people known as “sneaker heads.” Sounds like stores are rolling in the big bucks.…
I’m not saying that Converse doesn’t make American products, but they are one of many iconic footwear companies that has no relation to the sport industry. Also, converse have had multiple near bankruptcy instances where they opted to sell their brand to Nike. Additionally, I personally think the Converse brand is weak because they have limited ability to adapt to changing fashion or technology. For example, the company’s shoes are locked into a set look whereby each of their shoes look just…
In the basketball shoes industry, the look and fit have been greatly changed by technology. As an example, Nike have invented lighter, and stronger shoes that provide both support to ankles and breathability. The Nike Zoom Hyperfuse series have used a blend of synthetic leather, mesh and TPU film to the feet cool. Shoes that use Hyperfuse technology have a smooth fit because stitching was minimized to the most. (DeLisa 2013)…
Converse which is another one of Nike subsidiaries companies, its global business environment is starting to expand. They are going with a new business product that is make mine red. What it allows you to do is to customize you a pair of chuck Taylor’s. The Company's marketing strategy is centered on the Converse All Star brand, which is positioned as the American performance brand with…
James Marcia is a Canadian developmental psychologist who expanded on Erikson’s Stages of Psychosocial Development. His research and writings have largely focused on adolescent development. His work was to identify and classify processes that adolescents go through when they experience identity crises. The four processes that Marcia defined are:…