Strategic Direction The remarkable record of Emirate Airlines: Product differentiation and cost control deliver exceptional performance Article information: Downloaded by NATIONAL UNIVERSITY OF SCIENCE & TECHNOLOGY ISLAMABAD At 00:17 24 September 2014 (PT) To cite this document: ‚ (2012)‚"The remarkable record of Emirate Airlines"‚ Strategic Direction‚ Vol. 28 Iss 3 pp. 10 - 12 Permanent link to this document: http://dx.doi.org/10.1108/02580541211203727 Downloaded on: 24 September 2014
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EMIRATES AIRWAYS Introduction: The company selected for the project is Emirates Airways. Emirates airlines is based at Dubai International Airport‚ UAE. It is largest airlines operation in Middle East with over 2500 flights per week. It also operates 4 of the 10 longest nonstop flights in the world. Emirates airlines is subsidiary of Emirates group which has over 50‚000 employees. It is wholly owned by government of Dubai under Investment Corporation of Dubai. Airline is ranked among top ten
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Market Segmentation and Consumer Profile Segmentation is sometimes referred to as differentiated marketing. Instead of trying to sell just one product to the whole market as in mass marketing‚ different products are targeted at different segments. This is a form of niche marketing. To be effective‚ firms must research and analyses the total market carefully to identify the specific consumer groups or segments that exist within it. Below are some examples of market segmentation: Computer manufacturers
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Emirates Airlines Case Write Up Emily Hooker MGMT 4690 February 25‚ 2015 Contents I. Core Issues / Problem Statement……………………………………………………………………………………………………………….3 II. SWOT…………………………………………………………………………………………………………………………………………………………3 a. Strengths……………………………………………………………………………………………………………………………………..3 b. Weakness…………………………………………………………………………………………………………………………………….4 c. Opportunities………………………………………………………………………………………………………………………………4 d. Threats…………………………………………………………………………………………………………………………………………4
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Emirates is a company in the field of aviation‚ the first flight routes emirates was on October 25‚ 1985 from Dubai with aircraft leased Boeing 737 and Airbus 300 B4. This company has a goal of quality not quantity. Emirates airline has now become very influential company in the world and is a well-known airline (Emirates‚ 2013). Emirates is a company that owned by the Dubai government. Emirates now have become company on an international scale‚ a lot of investment and sponsor conducted and supported
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Background to Emirates Airline: Emirates Airline is a commercial aviation operator. Funded entirely by the Government of Dubai it was established in 1985. For a relatively young enterprise it has achieved great success and become a major competitor within the air transport industry. Today Emirates is one of the most successful global airline services‚ with its annual growth having never fallen below 20% per annum (Emirates‚ 2010). Focusing its efforts at providing long haul flight travel
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Segmentation bases are typically used by airlines The aviation industry has a well-defined differentiated market segmentation framework. Most major carriers flying domestic of international routes have the basic segments of economy‚ business and first class passengers. Usually the majority of the cabin seating is allocated to cost conscious economy class passengers. These seats are the least spacious‚ with food and beverages served on trolleys with a predetermined menu. Business class passengers
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Table of Contents Introduction Local Responsiveness Pressure for Local Responsiveness Emirates Airlines’ Subsidiaries Global Integration Emirates Airlines Global Business Goals and Objectives Global Operational Integration A driving force in globalisation is Technology The Virtual Office – The Internet In-Flight mobile & Internet Access Network Infrastructure Pressure for Global Integration Enrolment of Global Workforce Determining the balance of Global Integration vs. Local
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Introduction: Emirates Group is a group of companies of which they are concentrating on delivering the best line of services based mainly on aviation‚ travel‚ and tourism. The group has been operating for a long time in the airline industry of which we will be concentrating on. As of the group is employing more than 62‚000 employees in the region‚ one of its most important areas to look at is its line of communication with its stakeholders. Communication has been a big issue within big organization
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INTRODUCTION .................................................................................................................. 1 THE HAYES AND WHEELWRIGHT MODEL................................................................... 3 ANALYSIS OF EMIRATES AIRLINES USING HAYES AND WHEELWRIGHT MODEL. ................................................................................................................................. 5 Relationship with internal and external customers ........................
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