Preview

Emirates

Powerful Essays
Open Document
Open Document
1728 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Emirates
Strategic Direction
The remarkable record of Emirate Airlines: Product differentiation and cost control deliver exceptional performance

Article information:

Downloaded by NATIONAL UNIVERSITY OF SCIENCE & TECHNOLOGY ISLAMABAD At 00:17 24 September 2014 (PT)

To cite this document:
, (2012),"The remarkable record of Emirate Airlines", Strategic Direction, Vol. 28 Iss 3 pp. 10 - 12
Permanent link to this document: http://dx.doi.org/10.1108/02580541211203727 Downloaded on: 24 September 2014, At: 00:17 (PT)
References: this document contains references to 1 other documents.
To copy this document: permissions@emeraldinsight.com
The fulltext of this document has been downloaded 3566 times since 2012*

Users who downloaded this article also downloaded:
Sundaram Nataraja, Abdulrahman Al#Aali, (2011),"The exceptional performance strategies of Emirate Airlines", Competitiveness Review,
Vol. 21 Iss 5 pp. 471-486
Interview by Alistair Craven, (2006),"An interview with Mr Akbar Al Baker: The 2005 Airline Personality of the Year", Strategic Direction, Vol.
22 Iss 6 pp. 25-28
James Peoples, (2012),"Chapter 1 Pricing Behavior and Non-Price Characteristics of the Airline Industry: Introduction and Overview",
Advances in Airline Economics, Vol. 3 pp. 1-9

Access to this document was granted through an Emerald subscription provided by 543672 []

For Authors
If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/ authors for more information.

About Emerald www.emeraldinsight.com
Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than
290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional



References: Users who downloaded this article also downloaded: Sundaram Nataraja, Abdulrahman Al#Aali, (2011),"The exceptional performance strategies of Emirate Airlines", Competitiveness Review, Vol. 21 Iss 5 pp. 471-486 Interview by Alistair Craven, (2006),"An interview with Mr Akbar Al Baker: The 2005 Airline Personality of the Year", Strategic Direction, Vol. 22 Iss 6 pp. 25-28 James Peoples, (2012),"Chapter 1 Pricing Behavior and Non-Price Characteristics of the Airline Industry: Introduction and Overview",

You May Also Find These Documents Helpful

  • Good Essays

    Airline Ticket Prices

    • 899 Words
    • 3 Pages

    Kons, A. (n.d.). Understanding the Chaos of Airline Pricing. The Park Place Economist, 8, 15-29. Retrieved from http://www.iwu.edu/economics/PPE08/alex.pdf…

    • 899 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Cath Kidston Company

    • 1731 Words
    • 7 Pages

    With over forty years' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in…

    • 1731 Words
    • 7 Pages
    Good Essays
  • Best Essays

    With over forty years ' experience, Emerald Group Publishing is a leading independent publisher of global research with…

    • 8510 Words
    • 35 Pages
    Best Essays
  • Powerful Essays

    JetBlue Airways Report

    • 2898 Words
    • 10 Pages

    Belobaba, Peter B., 2002. The Airline Industry Since 9/11: Overview of Recovery and Challenges Ahead. MIT Global Airline Industry Program, [Online]. 1,7. Available at:…

    • 2898 Words
    • 10 Pages
    Powerful Essays
  • Best Essays

    Southwest Airlines

    • 3682 Words
    • 15 Pages

    Cullen, J., Yamazaki, K., & Chew, D. (2010, April 7). Strategic Report for American Airlines.Vector. Retrieved November 13, 2012, from economics-files.pomona.edu/jlikens/SeniorSeminars/vector2010/pdf/amr.pdf…

    • 3682 Words
    • 15 Pages
    Best Essays
  • Satisfactory Essays

    The position held by British Airways is situated in the range high-cost because they focus on Businessman who can afford a good service to pass their working trip. Also, that company is considerate as an international airline company to the extent that they provide around 170 destinations in the world in more than 80 countries...…

    • 610 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    1 – Introduction In different working fields, companies face the pressure of globalization, and they must find new ways to overcome this challenge. The following example, introduces the case of British Airways, which needs to deal with the globalization issue trying to reduce the operational costs, increase profits and provide suitable services to customers. According to British Airways annual report from 2008/2009, the airline carried more than 33 million passengers. It earned nearly £9 billion in revenue, a 2.7 percent increase from the previous year. At the end of March this year, it has 245 aircraft in service. It shows that the BA financial performance is improving after the financial crisis and the fluctuated oil fuel prices changes (British Airways – Annual Report and Accounts 2008/2009). However, it is a unfortunate fact that in the 2008 report of scheduled international passengers carried, which is based on International Air Transport Association, indicated that British Airways was ranked in the fifth place while the Ryanair, Lufthansa, EasyJet and Air France ranked above the BA. It was shocked to them because they were always first ranking to investigation about airlines. This figure pointed out that BA needs to plan long-term strategies in order to compete with those four airline companies in Europe and in the all world. The British Airways now tries to establish itself as a high-performing, marketfocused and global premium airline. In this paper, we focus on the structural perspective of the BA‟s company in these recent years. Depending on the three different CEOs in BA, they are the Robert Ayling, Rod Eddington and Willie Walsh respectively, this paper divided into three periods of analyzing the structures of BA. Thus, this…

    • 5676 Words
    • 23 Pages
    Good Essays
  • Best Essays

    Rhoades, D.L. and Waguespack, B. Jr (2006), Can the aviation industry claw its way out of price-wars and into profit? Assessing the long term future of the airline industry, in: Strategic Direction, Volume 22 Number 6 2006 pp. 6-7…

    • 4774 Words
    • 16 Pages
    Best Essays
  • Good Essays

    Jet Blue

    • 701 Words
    • 3 Pages

    Nason, S. (2009). The Six C’s of Modern Airline Competition. Journal of Revenue & Pricing…

    • 701 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of…

    • 2714 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    3 – What internal and external factors affect airline pricing decisions? What impact are these factors now having on airline pricing and profitability?…

    • 483 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of…

    • 6112 Words
    • 38 Pages
    Powerful Essays
  • Powerful Essays

    Etihad Airways is considered as one of the youngest airlines in the world, yet it managed to seize a leading place within the aviation industry. Etihad Airways received the 2008 Marketing Award of the “Airline Strategy Awards”, one of the most recognized awards in the industry, just five years after starting commercial operations, followed by many international awards. This early success can be attributed to the marketing strategy employed by Etihad, which resulted in creating a strong brand associated with a high quality service. Etihad’s marketing strategy focused on creating new innovative services in every touch point with the customers. This report will focus on Etihad’s marketing strategy, which enabled the airlines to achieve what other carriers achieved in a much longer time.…

    • 4506 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of…

    • 9738 Words
    • 54 Pages
    Powerful Essays
  • Best Essays

    Paid Assignemnt

    • 4393 Words
    • 16 Pages

    Nataraja, S. & Al-Aali, A. 2011. The exceptional performance strategies of Emirate Airlines. Competitiveness Review: An International Business Journal, 21, 471-486.…

    • 4393 Words
    • 16 Pages
    Best Essays