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Emirates
EMIRATES AIRWAYS

Introduction:
The company selected for the project is Emirates Airways. Emirates airlines is based at Dubai International Airport, UAE. It is largest airlines operation in Middle East with over 2500 flights per week. It also operates 4 of the 10 longest nonstop flights in the world. Emirates airlines is subsidiary of Emirates group which has over 50,000 employees. It is wholly owned by government of Dubai under Investment Corporation of Dubai. Airline is ranked among top ten carriers worldwide in terms of revenue & passenger kilometers. In February Air Transport world gave Emirates Airlines – Airline of the year Award. Emirates was started in 1985 with backing from Dubai 's royal family, whose Dubai Royal Air Wing provided them two of the 1st aircraft. It was compulsory to operate independent of government subsidies. Emirates operates as a mixed fleet of Airbus and Boeing aircraft and is one of only 9 airlines to operate an all-wide-body aircraft fleet. (The Emirates Group, 2012) The project is about analytical analysis of Emirates Airlines. Under this project, strategic management components of Emirates Airways would be investigated. This project would detail the environment, in which Emirates Airways is operating and the factors (MACRO) affecting the Aviation Industry and how these are having effect to Emirates Airways. This will also detail the company’s design and structure and organization structure, how its structure does benefits the company and how company groups its activities. Project also outlines intensity of competitors and how does it differ across various strategic groups. For indentifying company’s competitive advantage, Porter’s Competitive Advantage Model has been used. (The Emirates Group, 2012)

Discussion with management:
There is an Association for Strategic Planning (ASP), it’s an U.S.-based, non-profit professional firm which is dedicated to advancing of thoughts and practices in strategy development and


Bibliography: Books LLC. (2010). Emirates Airline: Emirates, Emirates Fleet, Emirates Business Model, Emirates Skycargo, Emirates Destinations, Emirates Skycargo Destinations. General Books. Porter, M. E. (1998). Competitive Advantage: Creating and Sustaining Superior Performance. Simon and Schuster. Rehbein, S., & Fierlings, J. (2006). Global Distribution and Transportation - Airlines in Competition - Emirates SkyCargo vs. Lufthansa Cargo. GRIN Verlag. The Emirates Group. (2012). Retrieved December 1, 2012, from http://www.theemiratesgroup.com/english/
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