This research examines customer attitudes and satisfaction with compliance practices in the fast food industry‚ looking specifically at McDonald’s. Through qualitative and quantitative research methods‚ it was ascertained that as a majority‚ customers are satisfied and willing to comply with the requirements of the service routine. Customer attitudes were then determined and several motives for the compliance behaviour emerged. LITERATURE REVIEW McDonald’s has had such success since opening
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A big change Looking back on a childhood when I was a child‚ every sound‚ every move‚ every event‚ the first day of happiness‚ the first date‚ the first hurt. Everything together made who I am. I was thinking about the memories that was the most important for me. Is it the day when I met a new friend? Is it the day when I was crushed by someone? Or it is the day when I knew how to say “Mommy” for “Money”. It took a lot of time to think about my childhood memories. Every moments were important for
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Study of consumer preference for Online versus Traditional Shopping in the purchase of Apparels Contents 1. Objective of Research 2. Research Design 3. Sampling Design 4. Data Collection Method 5. Data Interpretation 6. Hypothesis Testing (Z-Test) 7. Hypothesis Testing (Chi-square Test) 8. Conclusion & Suggestions 9. Bibliography 10. Appendices 1. Objective of Research According to a research carried out by AC Nielsen‚ online retail revenues crossed the
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Important to Your Job Satisfaction? Kaplan University School of Business and Management MT302 Organizational Behavior Author: Kedner Poux Professor: Sapham Perez Date: October 27‚ 2012 Everyone has their own way to express their satisfaction about their employee‚ however‚ job Satisfaction‚ according to Williams J.‚ is defined as "the extent to which people like (satisfaction) or dislike (dissatisfaction) their jobs" (Spector‚ 1997‚ p. 2). This definition suggests job satisfaction is a general
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Journal of Consumer Research Inc. Brand Community Author(s): Albert M. Muniz‚ Jr. and Thomas C. O’Guinn Source: Journal of Consumer Research‚ Vol. 27‚ No. 4 (March 2001)‚ pp. 412-432 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/319618 . Accessed: 29/09/2011 15:11 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit
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CONSUMER BEHAVIOUR OF MOTORCYCLE BUYERS (A COMPARATIVE STUDY OF HERO HONDA AND BAJAJ AUTO LIMITED) Thesis for the award of Doctor of Philosophy in The Department of Business Administration Under the Supervision of Submitted by Prof(Dr.) GP Sharma Ghanshyam Saini Department of Business Administration MBA‚ M.Phil‚ UGC
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Big Mistake Many times before people have made mistakes in their lives‚ I remember a time when I made a big mistake and learned from my experience. It was two years ago‚ I was in the sixth grade at my house on one cold morning‚ so cold that the water I had left on the kitchen table last night was cold. I was getting ready to go to target with my mom and my big brother named Henry‚ he was the biggest trouble maker I know. He steels‚ doesn’t do his homework or doesn’t even go to school sometimes
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THE EFFECTS OF FOOD QUALITY AND CUSTOMER SERVICE IN CUSTOMERS SATISFACTION IN RESTAURANT SETTING I. INTRODUCTION I.1 BACKGROUND OF THE STUDY Basically Filipinos are food lovers. Eating is a necessity for all people. Eating together at home with loved ones or relative has been the tradition of Filipinos as derived from the Filipino culture. But why do people still love to eat out in a restaurant? If people eat out it is usually based on the food offered‚ the ambiance offered and the
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Carlos Cruz Professor Bucher Enc1102 17 Feb. 2012 Children as Consumers Experts estimate that two- to fourteen-year-olds sway over $500 billion a year in household purchasing (Calvert 205). So is consumerism the backbone of the U.S. economy? Children who live in developed countries have a variety of products to choose from. These products are introduced to children by advertising. These advertisements are everywhere from TV to even inside schools. Corporations’ main goal is to sell their products
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we have entered an era of big data‚ this data-driven world has the potential to improve the efficiencies of enterprises and improve the quality of our lives; however‚ there are a number of challenges that must be addressed to allow us to exploit the full potential of big data. This paper focuses on challenges faced by online retailers when making use of big data. With the provided examples of online retailers Amazon and eBay‚ this paper addressed the key challenges of big data analytics including
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