enterprises and improve the quality of our lives; however‚ there are a number of challenges that must be addressed to allow us to exploit the full potential of big data. This paper focuses on challenges faced by online retailers when making use of big data. With the provided examples of online retailers Amazon and eBay‚ this paper addressed the key challenges of big data analytics including data capture and storage‚ data analysis and data visualization. Contents 1. Introduction -------------------
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The topic of study was the buying behaviour of Generation Y consumers in Northern Ireland in relation to fashion goods. Electronic databases were searched to find Journals which were relevant to the topic area being studied. Business source premier and Sage were the two Databases used in this instance. The keywords used to find relevant journals were ‘Bricks and Mortar’‚ ‘Click’‚ ‘Generation Y’‚ ‘buying behaviour’ and ‘fashion goods’. 5 relevant Journals were found in relation to the topic of
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Unit 1 Checklist Task A – Online Services Introduction to Online Services The level of internet technology available today has given rise to many online services such as shopping online and people being able to control their personal finances online. Whereas‚ when the internet was first invented none of these services were actually available‚ and it was not even possible to check your e-mail online‚ which is now seen as an extremely basic task in comparison with what we are able to do with the
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e-commerce world. It has a strong competitive advantage. However‚ as with many online retailers‚ there are certain aspects of conducting business over the web that creates difficulties and the need of marketing planning. This marketing plan consists of environmental scan‚ customer behavioural patterns‚ current segment market‚ marketing strategies and recommendations in strategies. 2) Introduction Amazon.com is the largest online retailer. The company opened its virtual doors in July 1995 by Jeff Bezos
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world ’s largest online retailers with net sales of 61‚093$ in year end 2012 (Amazon.com‚ 2013). To understand more this business‚ the following will conduct a SWOT analysis of Amazon. 2. SWOT ANALYSIS 2.1. STRENGTHS Huge Global Brand Amazon was a pioneer in the application of information technology in the retail sector. Amazon has developed customer database up to the number of 30 million and become the leading online retailers worldwide. It is now favorite website of most online shoppers. Guaranteed
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Trends in Pakistan Online Shopping Keeping all other factors aside‚ I’d choose online shopping just to avoid the pain of having to visit shop after shop to find a decent item of clothing. Such is the case with hundreds of thousands of Pakistani’s who are shifting to the convenience of e-purchases over the traditional 4 odd hour shopping marathon. And then there is the variety‚ free home delivery‚ price comparisons‚ privacy‚ comfort and whatnot. In a nutshell‚ online shopping is the way forward
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accessibility of products Widen area of coverage More visibility and advertisement The proposed electronic commerce website may be very helpful in increasing the ease of transactions since‚ based on the narrative‚ the owner plans to add an online shopping feature to the website. Through this‚ customers no longer have to travel to buy items from HHI. This is in corollary to another strength‚ which is the improvement of accessibility of products. A website is also found on the Internet‚ which is
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products online to customers. E-tailing‚ also known as electronic-tailing or electronic retailing is a subset of ecommerce‚ which encapsulates all commerce carried out via the internet‚ a global system of interconnected computer networks. E-tailing or e-retailing offers lower prices and a wider range of products to select from compared to those available at brick-and-mortar retail shops. In addition‚ e-tailing has the potential to offer more information to consumers to help make a shopping decision
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expectations of shopping online. Shopping online is the act of purchasing products or service via Internet‚ involving searching for the demanded products/service and suitable retailing sites‚ evaluating in term of value‚ quality and price… then get to drop the items to your virtual shopping cart‚ adopting the most suitable payment method‚ then set them delivered from those websites to your house. As the enormous spread of the Internet‚ online shopping became a relatively part of customer’s shopping habit
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purchase customers start their shopping by an Internet search. They are also able to compare different retailers’ prices and check the availability in different retailers online. Technology has reduced the effort to find the cheapest and fastest options and by using smartphones you can do it everywhere even when you are standing by the item shelf in a brick and mortar shop and making decisions. On the other hand regulation is changing for online retailers. Online retailers are losing the advantage
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