This document is a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of HHI’s, Hal’s Hardware, Inc., proposed electronic commerce website.
The following are the strengths of the proposed electronic website: Ease of transaction
Improve accessibility of products
Widen area of coverage
More visibility and advertisement
The proposed electronic commerce website may be very helpful in increasing the ease of transactions since, based on the narrative, the owner plans to add an online shopping feature to the website. Through this, customers no longer have to travel to buy items from HHI. This is in corollary to another strength, which is the improvement of accessibility of products. A website is also found on the Internet, which is the network of networks. This characteristic of a website is very helpful in widening the area of coverage of HHI because a website can be viewed from anywhere in the world where there is access to the Internet. Finally, more visibililty and advertisement means that HHI can be viewed by more people, even non-regular customers, and can gain more advertisement, especially from sites like Google that have advertising programs.
The following are the weaknesses of the proposed electronic website: Cost of installation and configuration
Additional maintenance cost
Additional personnel cost to maintain the website or keep the site updated
Coupled with the strengths of an electronic commerce sites are weaknesses. For the most part, these weaknesses revolve around the cost of running a website, specifically its Total Cost of Ownership (TCO). Running a website is no easy task and may require additional money and skills to run successfully. In the case of HHI, since there is already an existing website and it just needs some additional features, the development cost might be lesser than putting up a site from scratch. However, the skill needed for...