- PAGE 4-6 CHAPTER 2 INDUSTRY PROFILE - PAGE 7-11 CHAPTER 3 COMPANY PROFILE - PAGE 12-63 COCA-COLA COMPANY - PAGE 13-17 GLOBAL MARKET SHARE OF COCA-COLA - PAGE 17-18 TRENDS AND FORCES - PAGE 19-22 POTER’S FIVE FORCES - PAGE 22-29 PESTLE ANALYSIS - PAGE 29-33 SWOT ANALYSIS - PAGE 33-40 COCA-COLA INDIA - PAGE 41-42 PRODUCTS IN INDIA - PAGE 42-46 MARKETING MIX - PAGE 49-58 PESTLE ANALYSIS
Premium Coca-Cola
The political environment in India proved to be very problematic for both PepsiCo and Coca-Cola when they entered the market. The government has long enforced a protectionist stance on its economy in order to safeguard the interests of its people. Even with the New Industrial Policy in 1991 (Pathak 2007)‚ that loosened the grip on foreign businesses entering the country‚ PepsiCo and Coca-Cola still had to jump through many hurdles before they could operate. For example‚ PepsiCo was limited to selling
Premium Coca-Cola
I. EXECUTIVE SUMMARY Pepsi Cola produces Philippine Inc (PCPPI) grew its net income last year by 192 percent to 44 million on the back of double digit growth in volume and softer sugar prices. For the fourth quarter alone‚ net profit doubled to 147 million on gross sales of 6.2 billion. Volume grew by 21 percent for the quarter; bringing full-year volume growth to an average of is percent across brands and categories. Gross sales for the full year rose percent to P22.73 billion. “This is a significant
Premium Marketing Pepsi Coca-Cola
Background Coca-Cola Coca-Cola was founded in 1886 by John Pemberton who was a civil war veteran and Atlanta pharmacist. Today‚ Coca-Cola company is the world’s leading manufacturer‚ marketer‚ and distributor of nonalcoholic beverage concentrates and syrups‚ over 10 billion gallons‚ used to produce nearly 400 beverage brands. Also‚ Coca-Cola has been ranked the best value of brand name on the world for more than 10 years. Pepsi Pepsi-Cola was created in the late 1890s by Caleb Bradham‚ a New
Premium Cash flow Generally Accepted Accounting Principles Income statement
organizations improve overall performance by analyzing existing organizational problems and developing plans for improvement. After analyzing Pepsi’s recruiting methods and cross referencing them with methods used by a similar competitor in the industry‚ Coca-Cola‚ it is evident to us that there were some things that could be improved to make the process more efficient. In general‚ Pepsi utilizes many of the same employee recruitment methods as Coca-Cola. However‚ Pepsi does not stress the importance
Premium Employment Trade union Recruitment
1. * Coca-Cola is a carbonated soft drink sold in stores‚ restaurants‚ and vending machines in every country except Cuba and North Korea. It is produced by The Coca-Cola Company of Atlanta‚ Georgia‚ and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27‚ 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton‚ Coca-Cola was bought out by businessman Asa Griggs Candler
Premium Coca-Cola
An Effective Organisational Structure - Coca-Cola Company background The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with nearly 500 sparkling and still brands. Coca-Cola is recognised as the world’s most valuable brand. The company’s portfolio includes 12 other billion dollar brands‚ including Diet Coke‚ Fanta‚ Sprite‚ Coca-Cola Zero‚ Vitaminwater‚ Powerade‚ Minute Maid and Georgie coffee. Globally‚ Coca-Cola is the number one provider of sparkling beverages
Premium Coca-Cola
Strengths The Coca-Cola is the world’s largest beverage company‚ offering consumers almost 500 still and sparkling brands. Coke has the world’s largest beverage distribution network; consuming in more than 200 countries enjoys the Coke’s beverages at an average of nearly 1.6 billion servings a day. In 2011‚ Coca-cola was declared the world’s most valuable brand according to Interbrand’s best global brand. Cola-Cola gets competitive advantage through the well-known global trade
Premium Coca-Cola
through 3 contain the company’s recent financial statements. PepsiCo’s major subsidiaries were the Pepsi-Cola Company‚ which was the world’s second largest refreshment beverage company‚ Frito-Lay‚ Inc.‚ the world’s largest manufacturer and distributor of snack chips‚ and Tropicana Products‚ the largest marketer of branded juices. PepsiCo’s leading brands included carbonated soft drinks (Pepsi‚ Diet Pepsi and Mountain Dew)‚ AquaFina bottled water‚ Tropicana juices and juice-based drinks‚ Lipton tea-based
Premium Gatorade
responsibilities. • Productivity: be a highly effective‚ lean and fast-moving organization 5. Proposed mission With six main operating segments in North America‚ Latin America‚ Europe‚ Eurasia‚ Africa‚ the Pacific‚(3) and bottling investments‚ Coca-Cola is dedicated to being a highly effective refreshments and fast-moving organization. (5) Our mission is to bring consumers quality refreshments that anticipate and satisfy their desires and needs. (1)(2). As a company we strive to be responsible citizens
Premium Coca-Cola