PROJECT REPORT ON Brand Image of ACC Cement in the Cement Industry SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO FACULTY OF MANAGEMENT (Punjabi University‚ Patiala) Faculty Guide: SUBMITTED BY: Ms Kavita Amit Kumar MBA-3rd Roll no. 5277 CHANDIGARH GROUP OF COLLEGES‚ GHARAUN 2010-2012 CERTIFICATE OF APPROVAL This is to certify that the project report entitled
Premium Portland cement Cement
THE CEMENT INDUSTRY –PORTER’S MODEL The model of the Five Competitive Forces was developed by Michael E. Porter in his book “Competitive Strategy: Techniques for Analysing Industries and Competitors” in 1980. Since that time it has become an important tool for analysing an organizations industry structure in strategic processes. Porter’s Five Forces Model is probably the most widely used tool in business strategy. Porter has identified five competitive forces that shape every industry and
Premium Porter five forces analysis Complementors
HISTORY & INTRODUCTION In 1947‚ Pakistan inherited 4 cement plants having total installed capacity of 0.5 million tons. Over the next 20 years‚ five cement units were established with aggregate production capacity of 3.2 million tons. Among these units Zeal Pak and Javedan were established in Sindh in the public sector. Maple Leaf‚ Gharibwal and Mustehkam were established in the province of Punjab. In 1972‚ the cement industry was nationalized which stopped further addition to capacity until 1977
Premium Revenue Financial ratio Cement
GLOBAL CEMENT to 2020 Country-by-Country Forecasts of Cement Supply & Demand The world cement industry is a complex structure of local‚ national‚ regional and global markets and cement/clinker movements. The structure is ever changing‚ being closely tied to changes in a range of variables – including macro-economic growth‚ housing sector booms‚ public spending levels‚ trade protectionism‚ and transportation costs. With a relatively small number of multinational companies dominating cement capacity
Premium East Asia Asia Supply and demand
Explanation of what a marketing audit is: The purpose of a marketing audit is to review and appraise existing marketing activities and to look at the way the marketing is planned and managed‚ giving the opportunity for a systematic examination of each element of the organisations current marketing activity and achievements‚ and to objectively evaluate the effectiveness of the organisations investment in marketing. The marketing audit assists in the evaluation of the whole marketing activity‚ and provides
Premium Marketing
A marketing audit is not unlike a financial audit in that it helps the organisations to examine progress or lack of process towards the goals. A marketing audit is an evaluation of the marketing within an organisation to see if their strategies in place are effective within the marketing environment. There is an “internal and external” form of audits. The internal audit assists with considering the effectiveness of the marketing strategies in place at the time of the audit. The “external” audit
Premium Marketing Competitor analysis
UNDERSTANDING & APPLICATIO N OF MARKETING AUDIT Th e R e port Pr epa re d b y‚ CM /20 05/ 183 L. H. S. R a nat hun ga Su bj ec t: St rat eg ic Ma rk et in g Ma na ge men t (B MKT 3 2054 ) Le ct ur er: Mr . Aj it h P. Med is nd Se me ste r: 3rd Ye a r 2nd Se me ste r‚ 2 009 Department of Marketing Management University of Kelaniya ACKNOW LEDG EMENT This assignment was prepared for the purpose of getting the understanding about marketing audit and its important part is concerned. I’m
Premium Marketing
Introduction3 3. Cement Process4 3.1 Process Of Quarry crushing 3.2 Process Of Grinding 3.2.1 Dry Process 3.2.2 Wet Process 3.2.3 Semi-Dry Process 3.3 Rotary Kiln 3.3.1 Dry Process 3.3.2 Wet Process 3.4 Finish Grinding 3.5 Storage and Loading Process 4. Product from YTL Cement 4.1 Ordinary Portland Cement (OPC)
Premium Portland cement Concrete Cement
1. Marketing environment audit : Macro : economic GDP Nominal: $1.449 trillion (2014)‚ GDP growth 2.1% (2012) GDP per capita $32‚020 (PPP‚ 2012) inflation (CPI) 1.1%‚ Jan 2014 Unemployment 3% demographic Population 50.95 million (South Korea) (2012)‚ Population Increase Rate 0.45% (2012)‚ Median Age 38.9 years (2012)lifestyles : Nighttime marketing is designed to meet the changing needs of our customers. People are much busier now‚ and they need products and services at all hours. political Tax levels
Premium Retailing Marketing Customer service
sales almost doubling year by year for instance 2008 revenue was £81.4m while 2009 was £165.4m. A. What is Asos all about? Over the past seven years Asos has generated new ideas that have proven successful and managed to set trends within the industry for instance it was the first UK online store to launch a catwalk in 2007. In addition Asos operates a blog or forum called Asos life on its websites were online shopping members even employees can communicate ideas and voice out
Premium Auditing Audit Financial audit