Brand Image Of ACC Cement In The Cement Industry
PROJECT REPORT
ON
Brand Image of ACC Cement in the Cement Industry
SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
TO
FACULTY OF MANAGEMENT
(Punjabi University, Patiala)
Faculty Guide: SUBMITTED BY: Ms Kavita Amit Kumar MBA-3rd Roll no. 5277
CHANDIGARH GROUP OF COLLEGES,
GHARAUN
2010-2012
CERTIFICATE OF APPROVAL
This is to certify that the project report entitled “Brand Image of Cement Industry” carried out by Amit Kumar has been accomplished under my guidance and supervision. This project is being submitted by him in the partial fulfillment of the requirements for the award of the Master of Business Administration from Chandigarh groups of colleges (School of Management study) .
This is an original work and has not been submitted by him anywhere else for the award of any degree/diploma. All sources of information and help have been duly mentioned and acknowledged.
CHANDIGARH GROUPS OF COLLEGES
ACKNOWLEDGEMENT
First of all I would like to thanks my college lecturers & my collage administration for providing us such a beautiful chance for introduction our self with actual corporate life. I am doing my final training in ACC which gave me a good exposure and a hand-on experience of the modern office practices. I would like to thanks Mr. A. Roy Choudhary – Plant Head, Gagal Cement Works, for giving me an opportunity to be associated with his esteemed unit for gaining such practical knowledge & providing me necessary inspiration as well as encouragement during the course of this training. I wish to express a deep sense of gratitude & sincere thanks to my project guide Mr. Vikram Singh (Sr. Manager, HRA) & Mr. Anishkundel (Chief Marketing Manager) and other staff, for giving me time, out of their busy schedule, for imparting me with such great knowledge and making my training successful. I
ON
Brand Image of ACC Cement in the Cement Industry
SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
TO
FACULTY OF MANAGEMENT
(Punjabi University, Patiala)
Faculty Guide: SUBMITTED BY: Ms Kavita Amit Kumar MBA-3rd Roll no. 5277
CHANDIGARH GROUP OF COLLEGES,
GHARAUN
2010-2012
CERTIFICATE OF APPROVAL
This is to certify that the project report entitled “Brand Image of Cement Industry” carried out by Amit Kumar has been accomplished under my guidance and supervision. This project is being submitted by him in the partial fulfillment of the requirements for the award of the Master of Business Administration from Chandigarh groups of colleges (School of Management study) .
This is an original work and has not been submitted by him anywhere else for the award of any degree/diploma. All sources of information and help have been duly mentioned and acknowledged.
CHANDIGARH GROUPS OF COLLEGES
ACKNOWLEDGEMENT
First of all I would like to thanks my college lecturers & my collage administration for providing us such a beautiful chance for introduction our self with actual corporate life. I am doing my final training in ACC which gave me a good exposure and a hand-on experience of the modern office practices. I would like to thanks Mr. A. Roy Choudhary – Plant Head, Gagal Cement Works, for giving me an opportunity to be associated with his esteemed unit for gaining such practical knowledge & providing me necessary inspiration as well as encouragement during the course of this training. I wish to express a deep sense of gratitude & sincere thanks to my project guide Mr. Vikram Singh (Sr. Manager, HRA) & Mr. Anishkundel (Chief Marketing Manager) and other staff, for giving me time, out of their busy schedule, for imparting me with such great knowledge and making my training successful. I