New tourism slogan: It’s more fun in the Philippines The Department of Tourism (DOT) has unveiled its new slogan to encourage foreign travelers to visit the Philippines. The new slogan— "It’s more fun in the Philippines"—appears simple and sleek but there’s a catch. In its newly-launched website‚ http://itsmorefuninthephilippines.com‚ It showed "commuting" as traveling by boat‚ "posting status updates" while underwater‚ and going up the "stairs‚" or the world renowned Banawe Rice Terraces in
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Presidential Election of 1912 The election of 1912 followed a "great victory" for Theodore Roosevelt (1901-1908) and a "drastic failure" for William Howard Taft (1908-1912)‚ as seen through the eyes of the public. Both presidents represented the Republican Party‚ but before the elections of 1912 Roosevelt separated‚ along with his progressive Republicans and insurgents‚ and formed a new political party - The Progressive Party. Taft remained a Republican and his party mainly consisted of conservatives
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Odeon Cinemas www.odeon.co.uk Odeon Cinemas targets people who are interested in movies and the new releases updates of film world regardless of the age. Odeon cinemas has a slogan of "Fanatical about films" weaknesses 1- The colors are not eye-catchitng‚ the blue and white are not well-matched together. (design) 2- The font is small (design) 3- the windows of each movie on the home page is relatively space-consuming (design) 4- brand image (from the website too) 5- the steps of the
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Northern and Southern Dynasties (386 - 589) The Northern and Southern Dynasties period (386 - 589) was a time of division in Chinese history‚ during which the Yellow River watershed of China first experienced a period of cultural transformation under the rule of a minority group. After the fall of the Eastern Jin Dynasty (317 - 420)‚ four regimes - the Song‚ the Qi‚ the Liang‚ and the Chen appeared one after the other in south China. In north China the Northern Wei‚ the Eastern Wei‚ the Western
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Broken promises Thanks in great part to its "green" image British company Body Shop has prospered in the 80s. In the 90s the firm tried to increase its world visibility linking its image to Brazil ’s rainforest and approaching the Brazilian Kayapo Indians with a program they called `Trade Not Aid. ’ The association generated a barrage of free and laudatory media stories about the activities of Body Shop. More recently however this image has been bruised. Is the Body Shop social conscience just
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attractive slogans‚ brand ambassadors usually film stars‚ colors‚ stories‚ emoticons‚ etc.It appeals to the greed‚ cognitive style‚ culture and uses various factors to draw attention. Colors play a very important role in creating logos and advertisements- LET US LOOK AT SOME ADVERTISMENTS- Lays is a worldwide famous potato chips brand which promotes a variety of flavors in colorful packets characterizing each flavor. Bright colors used make the advertising very attractive‚ catchy and draw
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many others‚ I can not help but to get drawn to products with catchy advertising. In relation‚ when referring to company names and slogans‚ Bill Bryson claims‚ “First. It is short. Second. It is not capable of mispronunciation.” (398). Companies such as Nike‚ Adidas‚ and Reebok continually verify that Bryson is stating the truth. Through having this knowledge‚ sporting goods companies gain loyal‚ lifelong‚ customers by having simple slogans and memorable endorsers. I know from my personal shopping experience
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world you are bound to see or hear some advertisement pertaining to the famous fast food restaurant. McDonald’s marketing team successfully gained it’s worldwide popularity and appeal by using different rhetorical strategies namely famous people‚ catchy slogans and phrases‚ affordability and appealing products. McDonald ’s spends a large portion of its revenue on further marketing the brand. Their expensive marketing and advertising campaigns have been highly effective‚ contributing
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Laura Tarbay Bible 8 15 February 2012 Artifact Project The first artifact that I uncovered was a cellular phone‚ an Android from Verizon. In 2012 cellular phones were very popular‚ especially smartphone‚ but they were mostly used for communication‚ and entertainment. Cellphones were the main source of technology‚ along with computers‚ and Ipods. In 2012 a cellular phone was more of a status symbol then technology‚ if you were given a flip phone on the “Metro PCS” or “T-Mobile” plan you
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Western hired a high-priced marketing consultancy company‚ MediaBlitz‚ to come-up with an integrated marketing strategy for computer game “Project.” MediaBlitz was tasked to develop a very catchy slogan that Western will use in a multimillion dollar advertising campaign along with other things. Before the winning slogan was developed‚ they had presented others that Western rejected as unsuitable for Project’s image. Therefore‚ Western has incurred a marketing expense of $750‚000. Western wants to capitalize
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