New Tourism Slogan: It's More Fun in the Philippines

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New tourism slogan: It's more fun in the Philippines

The Department of Tourism (DOT) has unveiled its new slogan to encourage foreign travelers to visit the Philippines. The new slogan— "It's more fun in the Philippines"—appears simple and sleek but there's a catch. In its newly-launched website, http://itsmorefuninthephilippines.com, It showed "commuting" as traveling by boat, "posting status updates" while underwater, and going up the "stairs," or the world renowned Banawe Rice Terraces in Ifugao. It is not only the places and destinations that were showcase in the Philippines but most of all the people who were living in the Philippines.

The new tourism line is not a manufactured line; it's drawn from the way Filipinos have touched the lives of tourists. In its presentation, the Department of Tourism said it plans to attract 4.1 million foreign and domestic tourists next year and earn P1.2 billion from tourism-related industries. Hopefully, the increase in arrivals would generate jobs for 4.4 million Filipinos. DOT Philippines said the government will also be competitive in getting new tourists through extended visas. Starting this year, no [more] 21-day visas. If competition has 30-day visas that's what they will offer. They'll give visa on arrival starting 2012. They will also encourage everyone to put together very competitive packages. FUN is not just excitement, but prices as well. On a strategic and practical level, the tourism secretary also stressed that the slogan is focused on achieving results for a country long perceived to be underachieving in tourism. The Philippines receives 3 million international tourists annually, paling in comparison to Thailand's 15 million. Jimenez hopes that the country can attract 12 million tourists annually by 2016. With a limited and relatively paltry budget, the Philippine tourism department hopes to tap social media, an Internet savvy population, and more than 10 million Filipinos working abroad, to drive...
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