Examination Paper: Customer Relationship Management IIBM Institute of Business Management Examination Paper Customer Relationship Management Section A: Objective Type (30 marks) • • • This section consists of Multiple Choice questions & Short notes type questions. Answer all the questions. Part One questions carry 1 mark each & Part Two questions carry 4 marks each. MM.100 Part One: Multiple Choices: 1. High congruence means: a. High probability of success b. Low probability of success c. Zero
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Caselet 1 Case1: Credit Decision - Agarwal Case On August 30‚ 2006‚ Agarwal Cast Company Inc.‚ applied for a $200‚000 loan from the main office of the National bank of New York. The application was forwarded to the bank’s commercial loan department. Gupta‚ the President and Principal Stockholder of Agarwal cast‚ applied for the loan in person. He told the loan officer that he had been in business since February 1976‚ but that he had considerable prior experience in flooring and carpets since
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accordingly‚ institutions usually have an Ethics committee to evaluate and maintain their professional code of conduct. When a business decision provokes a conflict between personal ethics and professional ethics‚ one can refer the standards‚ and various caselets available for ready reference‚ and take an appropriate decision. My Personal Ethics Vs Professional Ethics: My work-life spans across two organizations‚ MindTree and Accenture. There have been no instance where my personal ethics was in conflict
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Examination Paper of Organizational Behaviour IBM Institute of Business Management Examination Paper MM.100 SubjectCode-B105 Organizational Behaviour Section A: Objective Type & Short Questions (30 marks) This section consists of Multiple Choice and short notes type questions Answer all the questions. Part one carries 1 mark each and part two carries 5 marks each. Part A:- Multiple Choices:- 1. Which of the following is not comes under Maslow‟s needs theory? 1. Social needs 2. Affiliation needs
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Bowles’s Euroconsumer Study”. Who are disaffected survivors. 4. What do you understand by “Piggyback Marketing”. END OF SECTION A Section B: Caselets (40 marks) This section consists of Caselets. Answer all the questions. Each caselet carries 20 marks. Detailed information should form the part of your answer (Word limit 200 to 250 words). Caselet 1 Which Company Is Transnational? Four senior executives of companies operating in many countries speaks: COMPANY A We are transnational
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Examination Paper of Logistics Management IIBM Institute of Business Management Examination Paper MM.100 Distribution & Logistics Management Section A: Objective Type & Short Questions (30 marks) This section consists of Multiple Choice & Short Note type questions. Answer all the questions. Part one carries 1 mark each & Part Two carries 5 marks each. Part One: Multiple Choices: 1. It deals with the movement of finished goods from the last point of production to the point
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----------- pg 2 Summary of Caselet 5.1 --------------------------------------------------------------------------- pg 3 Question 1 ------------------------------------------------------------------------------------------- pg 4 Question 2 ------------------------------------------------------------------------------------------ pg 4-5 Question 3 ------------------------------------------------------------------------------------------ pg 6-7 . Summary of Caselet 5.1: Characters: 1.) Fred Johnson
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Indian Tourism’s ‘Incredible India’ Campaign Abstract: The caselet gives an overview of the ‘Incredible India’ campaign undertaken by the Government of India (GoI) to promote tourism in India. It highlights the measures taken by the Tourism Department of India in various countries across the world to promote ‘Brand India’. It also deals with the public relations exercise undertaken by the GoI to restore tourists’ confidence in view of the tsunami that hit the country in 2004. Issues: »
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Caselet # 2 Case for Critical Analysis Empress Luxury Lines If Antonio Melendez decides to apply the utilitarian approach to decision making‚ the entire organization will benefit out of it but will only remain to its wrongdoings. They will get their insurance claim and continue with its company operations. On the other hand‚ there is no guarantee that the insurance company will not discover the fraud. What if it was discovered? It would result to a failure that he would never imagine. Should
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(308A) SALES MANAGEMENT & PERSONAL SELLING OBJECTIVES: 1. To provide an understanding of the concepts‚ attitudes‚ techniques and approaches required for effective decision making in the areas of Sales. 2. To pay special emphasis on the practising manager’s problems and dilemmas. 3. To develop skills critical for generating‚ evaluating and selecting sales approaches. 1. Introduction to Sales Management: Concept‚ Nature‚ Role of Sales Management in Marketing‚ Salesmanship‚ Specific Characteristics
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