Case Study-MTV‚ building brand resonance Fangzi Zhan UFID: 6158-9959 1. The brand images of MTV are youth‚ culture‚ music‚ and informational. The brand associations of MTV are fun‚ edgy fashion trends‚ creative‚ youthful‚ contest. MTV keeps their brand message consistent‚ which creates powerful image among its viewers‚ especially young viewers. Many famous artists can attribute their fame to MTV‚ because audiences expect MTV to represent and broadcast shows that are trendy and edgy. Many
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MTV: Building Brand Resonance 1 – What is the MTV brand image? How valuable are the MTV brand associations? What should its core values be? The MTV brand started out with a focus on the music where it helped to launch the visual impact of bands through music videos. MTV is a youth oriented brand‚ that started as a purely music video station‚ and has now involved into a pop-culture station with a mix of long-form programming‚ and videos. They created stars and termed new expressions like VJs
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Cultural Nationalism on MTV India Journal of Communication Inquiry Jocelyn Cullity The Global Desi: Cultural Nationalism on MTV India The article examines how the introduction of satellite television into India during the 1990s has led to the emergence of a new form of cultural nationalism based on the active and self-conscious indigenization of global media. Using MTV India as an ethnographic case study‚ this process is demonstrated through analysis of the images themselves and by a consideration
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CONNECTING WITH THE CUSTOMER case presented by GROUP-7 Anamika Chakraborty (068104) Debarati Guha (068108) Debrupa Bose (068123) Priyadarshini Ghose (068101) Subhrangshu Pyne (068142) SYNOPSIS: It is rare to find anyone who has not heard of MTV. MTV is a household name to teenagers almost everywhere around the world. In the year of 1981 MTV was launched as a music television and in the year of 2004 it was placed in the top 50 brands in Businessweek’s global ranking. It is one of
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MTV Strategic management is the process of analyzing the current situation‚ developing appropriate strategies‚ putting those strategies into action and evaluating and changing those strategies as needed (Coulter‚ 2013). This is exactly what MTV has done over the years since the beginning of its journey‚ which began in 1981. MTV has been using a first in market strategy‚ with the addition of MTV Asia‚ Latin America‚ Turkey and Arabia‚ which in turn is helping them to succeed by focusing on several
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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Daystar University Topic: Brand Building Name: Joyce Njoki Admission Number: 10-1718 Submitted to: Mrs. Julie Muraya School of Communication Valley road Campus THESIS Topic Brand building Thesis statement Brand building is a public relation function that involves understanding the type of brand the company requires and the types of brand assets involved in brand building that lead to development of a strong brand. BRAND BUILDING Introduction Branding is the use of words‚ designs and symbols to
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MTV Networks – The Arabian Challenge Case Study Question 1: Experts felt that one of the biggest challenges faces by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. What challenges does the culture pose to MTV? When talking about Arab it must be clear that there is not just “one” culture or society; it is full of different and various communities‚ groups and cultures. It can be said that each of these Arab countries have different thinking and
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Objectives and Strategies MTV began as a unique and entertaining concept. A non-stop music video channel‚ which “served as a new promotional tool for recording artists‚ a new advertising vehicle for manufacturers‚ [and] a unique program format for cable operators” (Benjack 280). For most of the 1980s MTV remained an outlet for performers to simply get their new music noticed and attract new fans with creative videos. One of the earliest and greatest cable success stories; MTV was established by Warner
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Sébastien Aubert Bérénice Buttin Julien Chevalier Manuela Dooh-Collins Alexandre Pabiot California Milk 1. What associations do consumers have for milk? What are the implications of these associations in terms of building brand equity for and increasing the consumption of milk? Regarding the nutritional image of milk‚ consumers associate the drink as a product of well-being‚ with essential nutritional qualities for the body‚ calcium source‚ thus enabling a good growth. It is a
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