member: Yanyan Fan :16431392 Yang Zhang :16548131 To: financial director From: Yanyan Fan & Yang Zhang Subject: Sustainability disclosure of the company Dear Sir: I am glad to write this report for you to use as ground to decide Orica’s future practices in disclosing sustainability information relates to our company’s operation. As the world’s largest provider of commercial explosives‚ blasting systems and blast based services‚ we care about
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Cor porate Social Responsibility in Supply Chain Management: A Case Study on NTUC FairPrice Cooperative Ltd Singapore Written by Chua Ker Sin Senior Executive Singapore Compact for CSR With contributions from Ms Evelyn Sue Wong Advisor‚ Research and Publications Singapore Compact for CSR Case Study: Singapore The case was developed with the cooperation of Singapore Compact for CSR solely for educational purposes as a contribution to the Project entitled “New Corporate Procurement
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BRAND IMAGE AND BRAND LOYALTY Muhammad Shafiq Gul[1]*‚ Dr Farzand Ali Jan** Dr Qadar Baksh Baloch Muhammad Faheem Jan*** & Muhammad Farooq Jan**** Abstract This study was conducted to determine the level of brand loyalty and image‚ to examine interactive role of those factors that determines brand image and loyalty‚ to determine level of brand loyalty and image of Toyota car users and to suggest measures for developing brand loyalty in district Peshawar. The data was collected through
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Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
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SITUATION AND CENTRAL ISSUES. This case has a generally positive slant in that there it does not describe many weaknesses and problems present in many others with which students would be familiar. Toys R Us (TRU) has followed a path of international expansion from the US via more than 13 countries‚ starting from Canada in 1984 and entering Japan in 1991. By any standard this is a rapid expansion of markets. This case illustrates several elements of developing market strategies that have been
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highly visible corner locations. By 1990‚ however‚ when Wal-Mart first surpassed Kmart in annual sales‚ Kmart’s stores had become dated and lost their appeal. Attempting to avoid this fate‚ Kmart management updated and enlarged the stores‚ added name brands‚ and hired Martha Stewart as its lifestyle consultant. Out of bankruptcy‚ Kmart became profitable primarily by closing or selling (to Sears and Home Depot) around 600 of its retail stores. Management had been un-able to invigorate sales in its stores
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refining capacity at any single locations and also have fully integrated operations spanning exploration and production of oil and gas‚ petroleum refining and marketing‚ retail and telecommunication. Mission of RIL for the environment •Use sustainability to drive product development and enhance operational efficiencies •Ensure energy security of the nation •Foster rural prosperity. Strategy and Road map Energy security * RIL aims to use their strength as an integrated energy company
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4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart. Brand is a combination of name‚ symbol or design‚ which
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Introduction paragraph (why I chose this scenario): This scenario talks about how companies gather information on potential employees during the hiring process. Most companies already have a background check done on the potential employees‚ which tells the company if you’ve been in trouble with law enforcement. Now‚ some companies are doing credit checks‚ which gives them a history of your credit. Some things on your credit are credit cards‚ mortgage‚ car loans‚ etc. I chose this scenario because
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Energy sustainability in the UAE | Abstract This research will discuss about the current energy resources consumption locally in the UAE and globally in the whole world. Also‚ it would discuss about the possible renewable energy plant implementation and what new researches and achievements has been done in the UAE. Most of the researches done in the area of the energy sustainability are based in Masdar city and so more detailed information are provided. Table of contents Abstract 1
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