Reliance Brand

Topics: Dhirubhai Ambani, Reliance Industries, Mukesh Ambani Pages: 5 (1299 words) Published: January 24, 2013
Reliance Industries Limited
About Reliance
Reliance is India’s largest private sector conglomerate and amongst Fortune Global 500 companies. They enjoy global leadership and are the largest producer of polyester fibre and yarn, having the largest refining capacity at any single locations and also have fully integrated operations spanning exploration and production of oil and gas, petroleum refining and marketing, retail and telecommunication. Mission of RIL for the environment

•Use sustainability to drive product development and enhance operational efficiencies •Ensure energy security of the nation
•Foster rural prosperity.

Strategy and Road map
Energy security
* RIL aims to use their strength as an integrated energy company to secure energy supplies to fuel India’s development Energy security * Entered into a partnership with BP to leverage its skills in subsea engineering and reservoir management to unlock the true potential of our deep-water blocks. * Reliance Technology group works on growth and innovation strategies to breakthrough technologies, such as fuel cells, carbon fibers, bio-fuels,and gasification of several types of feedstock. Reports of these innovations are made and therefore help in developing a good PR for the reliance group.

RIL recognizes the impact of the energy sector on the environment and strive to mitigate their impacts •Manufacturing divisions and upstream gas handling terminal have instituted ISO-14001 EMS. • The manufacturing divisions have been audited for their environment management systems by the British Safety Council.

•A group standard and second party audit protocol for electronic waste management was developed • A group wide Environment Management Process is under development as part of Business Transformation exercise

* Preventing erosion through PP Geobags: RIL envisaged the use of PP Geobags as embankments for protection of the coast. They provide awareness about the benefits of PP Geobags to Navsari irrigation department and supervise the implementation of the project. * Take several steps to raise awareness and conserve the environment by participating in Paryavaran Rath Yatra,a rally organized at Dahej to spread themessage of environment protection and preservation. * Undertake large plantation drives where more than 2800 saplings in villages in Vadodara, 500 saplings in two tree plantation drives in Patalganga, 250 medicinal plants * Reliance Corporate Park (RCP) plants sapling every year. * A programme was also initiated to make the HIV DOTS centre at Mora Village, Hazira, a “Model Renewable Village Centre” through power generation from renewable sources.

Product Responsibility in Packaging
RIL is a major consumer of packaging materials for its Polyester & Polymer business. Major raw materials for these packaging materials are paper and plastic. To mitigate its impact on the environment, the company deliberated on the 3 R’s (Reduce, Reuse, Recycle) for packaging procurement. * Consumption was reduced by optimizing specification and alternate product development * Packaging material was reused. Paper tubes used for POY packing were recovered from RIL-Silvassa for reuse at Hazira. Further, a returnable plastic unit was developed for POY packing. * Waste was recycled and used as packaging material. Recycled plastic was used for manufacturing plastic locators/cups used for POY packing. * Developing Local Vendors in order to ensure a positive impact of raw materials and products. RIL supports and encourages and develop local vendors. * Sustainable purchasing practices by developing a long term relationship with vendors by providing technical and R&D support to vendors and share best practices with them. * Ensuring Safe Transport and usage - ‘Suraksha Certificates’ mandatory for MEG transportation by tank body inspection, top mountings and fittings inspection, road worthiness of the vehicle...
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