Hilton Hotels: Building Sustainability with a Greener World.

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  • Topic: Hilton Worldwide, Hilton Hotels, Sustainability
  • Pages : 9 (3438 words )
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  • Published : February 13, 2011
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Hilton Hotels: Building Sustainability with a greener world.

STREAM 1 - GROUP 4

Date: - 29.11.2010

Executive Summary
The report examines sustainability in hotel industry, as how important it has become, for a firm or organisation to become environmentally sustainable in today’s world. After global warming, everyone has become more cautious about environment, more organisations have realised responsibility towards environment. Since, hotel industry and tourism industry are inter-linked, which serve consumers viz. Service industry i.e. where one succeeds and fail based on customer satisfaction. It becomes important to cater to customers who are more environmentally conscious than ever. Sustainability has become topic of interest even at Government level, so it becomes obvious for every international organisation to be responsible. The study is based on how Hilton Chain, one of the biggest players in their industry introduced Environment Sustainability programmes in their hotels across continents. The programmes helped Hilton save millions of dollars and reduction in energy and water usage and carbon output. The programmes introduced in Hilton – USA was “Lightstay” and in Europe, Africa and Asia-Pacific was “We Care”. This report examines, implementation of this programmes, the profits Hilton chain earn from this programmes, shortcomings of this programmes etc. The purpose of this report is to create sense of responsibilities, about environment, among ourselves, because this would not only help our planet but also our descendants. At the same time, saving energy presents a fantastic opportunity to cut costs – and increase profitability – in a highly competitive market. This combination provides a strong business case, and one that has encouraged Hilton to invest significant time and money in energy management.

Table of contents
Chapter 1 -Introduction4
1.1General structure5
* Research objectives
* Key Research Questions
Chapter 2 -Theoretical Framework6
Chapter 3 -Methodology7
Chapter 4 -Hilton:- Environmental sustainability ....8
4.1 HER ..............................................................................................................................................8 4.2 WeCare!......................................................................................................................................9 4.3 Lightstay ....................................................................................................................................9 Chapter 5 - Conclusion.........................................................................................................................12 5.1 Critical Evaluation...12

5.2 Recommendation / Suggestions...13
Chapter 6 Limitations of the study.................................................................................................14 Bibliography..........................................................................................................15

Introduction
“The Earth Provides Enough to satisfy every man’s needs, but not every man’s greed”, by Mahatma Gandhi. Sustainability in itself is a relatively new and fast emerging concept that has turned the whole world round to look out for the environment, society, economy they live in and find ways to conserve its resources and stop their excess exploitation. The main principle behind Sustainable Development is “Development that meets the need of the present generation, without compromising the ability of the future generations to meet their own needs.” (Houdré.H, 2006) It has come up and emerged as a great idea for improving various business practices throughout the world. Keeping in mind the effect on an environment, and efficient utilisation of resources, many business firms have adopted their strategy with a sustainable point of view, that, has not only shown...
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