years old) and females in general who picks out the family’s meal plans and mothers want the best and healthiest foods for their family. college girls. considering the functionality of dannon‚ this target can gain benefit significantly. they care about their shapes and beauty. and they are supporters of organic trend. III. Product (1) unique selling point of active probiotic strains in the yogurt (clinically demostrated benefit) (2) changes only for the US market. eg: the fat content was lowered
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307LON Regular Assignment 1: Activia Name: ID No: Date: 24/11/2013 Contents Executive summary ‘Activia’ is a brand of yogurt owned by Danone and launched in UK in 1988. It was known as ‘Bio’ before 2006. They are one of the most successful companies in the world’s top 500‚ with more than 100 thousands employees globally. As the biggest dairy producer in the world‚ they have been operating for decades. In China‚ they are producing yogurt
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target). The increase in value sales meant Activia increased its value share by 7% whereas Müller Corner remained static; this enabled it to take its position as market leader. Finally‚ all attitudinal measures improved over the campaign period. A key aim of the campaign had been to increase the number of women who’d consider giving themselves some T.L.C. As showing lastly‚ consideration over the period increased by 27%. To conclude 1. This case showed how it was possible to develop powerful
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Activia yogurt ensures on its advertisement in assisting regulating the digestive system announcing from Activias’ website‚ “Activia may help reduce the frequency of minor digestive issues like bloating‚ gas‚ discomfort and rumbling‚ when consumed twice per day for two weeks as part of a balanced diet and healthy lifestyle”. It is consumed by many people who desire a regulated digestive system targeted to mainly women. The ingredients included in this product could have an effect on one’s individual
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When looking at the website activa.us.com for the first time‚ I would say that the main assumptions that I get from viewing this website is that the company wants to show off how healthy their product is by describing itself as low fat and no calories‚ also with the tabs that keep changing such as the one that states "explore the digestive benefits of Activa." Secondly I would also assume that they want their customers to believe there product is unbelievably‚ not only healthy‚ but also delicious
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1.0 Executive Summary Technical report present facts and conclusions about any computer system design‚ set-up‚ and to other aspects. Typically‚ a technical report includes research about technical concepts as well as graphical depictions of designs and data. A technical report also follows a strict organization. This way‚ IT Professionals can easily understand the languages use in any report. The Davao del Sur Electric Cooperative‚ Inc. or DASURECO and its electricity business‚ performs many
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I. INTRODUCTION This is the case of patient MCS‚ a 62 year old female who came to Ospital ng Guiginto with a chief complaint of productive cough with associated difficulty of breathing & intermittent fever. She was admitted on July 16‚ 2012. She was diagnosed with Pneumonia with manifestations of Asthma. Pneumonia is an inflammation of the lung parenchyma commonly caused by microbial agents. Classically‚ pneumonia has been categorized as being bacterial or typical‚ atypical‚ anaerobic/cavitary
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Case Study about UNDER EMPLOYMENT By Arjen R. Garcia Belinda Ann B. Plete Bryan Albonia Rhomelyn Dado I. Introduction Underemployment exists when employed persons have not attained their full employment level in the sense of the Employment Policy Convention adopted by the International Labour Conference in 1964. According to this Convention‚ full employment ensures that (i) there is work for all persons who are willing to work and look
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| 2013 | | [Type the company name] Ahmed Adel | [Case study] | | 3- Starbucks is targeting a various segments of customers. The type whose focused mainly on the quality of the service are attracted by adding labor hours and time-saving automated machines to stores. It focused on the quality of its coffee with a Coffee Master training program for its baristas and a new line of ultra premium whole-bean coffees. The type whose focused on the price are attracted by lunching a
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and its largest subsidiary is Arizona Public Service (APS). This company operated businesses about providing energy utility to public; APS also partly owned and operated the Palo Verde Nuclear Power Generating Station. According to the case‚ Palo Verde used to be the largest power facility in the United States and played a significant role in power supplication for southwest United States. This case happened during the economy recession recently. Overall‚ the point views from the company were
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