Marketing Principles Assignment one Air Asia Section 101 Ibrahim K. Al-Zuwaid 200800196 Company Case Q. What are the micro and macro environmental factors that have contributed to the early success of Air Asia? Micro factors: 1. Fernandes (the CEO of Air Asia) contributed heavily to the success of Air Asia. He was seen working alongside with the employees as a baggage hander to get to know his staff members and to listen to the customer’s wants and needs. Mr. Fernandes
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world. In fact‚ their goal is to use their technology to create products that will continue to improve the quality of life for the consumers wherever they live (Colgate Palmolive home page). I. FINANCIAL STATEMENT ANALYSIS i. Income statement: The income statement presents information on the financial results of a company ’s business activities over a period of time. The income statement communicates how much revenue the company generated during a period and what cost it incurred in connection
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IAS 18 Income is defined as the increase in economic benefits. This is achieved through increase in assets or decrease in liabilities. And this would ultimately result in the increase in equity. Revenue is income generated through: sales‚ fee‚ interest‚ dividends and royalties. Objective of IAS 18 is to tell the accounting treatment of revenue. Revenue is recognized when it is certain that economic benefits would arise and if these benefits are measurable. Previous IAS 18 was approved
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Table of Contents: 1.0 EXTERNAL ANALYSIS 1.1 Industry Identification 1.2 General Environmental Analysis 1.3 The Industry Environment 1.4 The Competitive Environment 1.5 Opportunities and Threats 2.0 INTERNAL ANALYSIS 2.1 The Firm’s Resources: Tangible and Intangible 2.2 Capabilities Identification 2.3 Core Competency Analysis 2.4 Value Chain Analysis 2.5 The Firm’s Weaknesses 2.6 SWOT Analysis 3.0 STRATEGIES AND RECOMMENDATIONS 3.1 Current Strategies
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industry by identify and analysis those five forces(appendix) and thus determine strengths and weaknesses of the industry. Those five forces are now used to determined Air Asia’s strengths and weaknesses which are shown as below: Threat of Entry There is a high barrier entering airlines industry since it requires high capital to set up everything such as purchase or lease air craft‚ set up office‚ hire staffs‚ and etc. Thus‚ this has reduced the treat to Air Asia. Moreover‚ brand awareness
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| annual report 2007 Our Dreams and Aspirations To be the largest low cost airline in Asia serving the 3 billion people who currently are underserved with poor connectivity and high fares. G G 2 4 7 8 12 20 22 24 26 30 32 34 36 40 42 43 44 46 47 48 52 53 54 56 60 62 66 68 72 76 81 82 83 152 156 157 G Our Dreams and Aspirations Corporate Profile Five Year Financial Highlights Share Performance Chairman’s Statement Group Chief Executive Officer’s Report AirAsia’s Strategy for Success Route
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Macro-Environment Analysis for AirAsia The factors of Macro-enviroment suggest that there is a huge scope of growth for AirAsia in Asia. The huge population with rise in middle class and a lot of disposable income together with the absence of affordable forms of transportation post a high demand for AirAsia as a low cost airline. It is also anticipated that due to the rapid urbanization trends the air travel market will continue to grow at a fast pace. The geographical structure of Asia which is archipelago
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Airways Limited (MAL) on 12 October 1937. It was a joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways which led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline. Fuelled by a young and dynamic team of visionaries‚ the domestic carrier turned into an international airline in
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Audit and Assurance (International) Wednesday 9 December 2009 Time allowed Reading and planning: Writing: 15 minutes 3 hours ALL FIVE questions are compulsory and MUST be attempted. Do NOT open this paper until instructed by the supervisor. During reading and planning time only the question paper may be annotated. You must NOT write in your answer booklet until instructed by the supervisor. This question paper must not be removed from the examination hall. The Association
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Table of Contents Introduction 1 Background 2 SWOT’S analysis 2 Market segmentation/ target market 3 Marketing Mix 4 Product 4 Prices 4 Place 5 Promotion 5 Suggestions 5 Conclusion 6 Referencing 6 Introduction Marketing is defined as the process which companies create value for customers and build strong customer relationships. (Kotler & Armstrong‚ 2010).Nowadays‚ the competition among airline industries is very challenging
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