Strategic Marketing Baxton Technology 29. September 2011 Introduction Baxton Technology Company manufactures surface automotive hoists which are used by garages‚ service stations and other repair shops to lift cars for servicing. Because of its design‚ quality of workmanship‚ safety features‚ ease of installation and five-year warranty‚ Baxton Lifts achieved a reputation as the “Mercedes” of the hoist industry and is considered a leader in automotive lift safety in Canada and United States
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I. Factual Summary: * Baxton Technology has a reputation for quality products‚ primarily in the wheel alignment segment. * By 1999‚ Baxton had sold 1‚054 hoists and had sales of 9‚708‚000. 60 percent of the sales were in US‚ and 40 percent were in the Canadian market. The total number of hoists sold in the U.S was 632 for a sales figure of $5‚824‚800. However‚ the total number of hoists sold in Canada was 422 resulting in a sales figure of $3‚883‚200. * Sixteen companies competed
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developing and manipulating them to build a value-creating strategy. When Alkermes decided to merge with Elan one of their main reasons for doing so was that they could use Elan’s most valuable resource‚ the Elan drug technologies (EDT) unit. The EDT develops proprietary drug technologies that can be applied to a number of products‚ improving the effectiveness of the drugs. With Alkermes now having obtained a technological resource with a rarity that will help them gain a competitive advantage over
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Baxton Technology Hunter Biggs 1. What is the problem that Mark Baxton is facing? What is the strategic aspect of the problem? Automotive Lift Industry: 49‚000 lifts sold each year in North America‚ worth $54 billion at retail 16 companies in market (4 Canada‚ 12 U.S.) hoists are investments (last 10-13 years and range $3000-15000) 60% of industry is owned by 2 major companies (AHV Lifts and Berne Manufacturing) There is extensive personal selling Baxton Technology: - In an
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Baxton Technology Case Study 1) What is the problem that Mark Baxton is facing? What is the strategic aspect of the problem? The problem Mark Baxton facing is how to approach expansion for his company and where to focus the expansion to continue Baxton’s successes. Europe presents the best area to expand because it is now considered a single market‚ there is significant market potential‚ as of 1999 importing/exporting became duty-free‚ and there is yet no dominant manufacturer of hoists/lifts in
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and Problem Definition: Baxton Technology is a small to medium sized scissors type surface automotive hoists (used in servicing‚ repair and speciality shops) manufacturing company which is operating is USA as well as Canada. It competes in the specialty shop segment and‚ in particular‚ those shops that dealt with wheel alignment. The organization wants to exploit the various opportunities of entering Europe market or increasing its sales in USA Market and Industry Analysis: Hoists are typically of
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Clearwater Technologies Case Analysis OVERVIEW Clearwater Technologies is a publicly traded technology firm for sales staffs of small- to medium-sized companies. Clearwater’s customized QTX product line held 70 percent of its mature market. To date‚ competition in this market had been minimal‚ because no competitor had been able to match Clearwater’s general functionality‚ and Clearwater held a U.S. patent on a popular feature that directed faxed documents to a specific salesperson’s e-mail rather
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Case Analysis – Ockham Technology 1. Assessment of the job Jim has done getting started and assembling key human resources a. Problems and Solutions Problem Solution Process Founding a team Define what they (Jim and Ken) can contribute Identify other needed skills/capabilities Decide number of people they need Look for ideal candidates from their network Complete Less than enough (co)founder commitment Jim and Mike quit their jobs Ken wrote a check as part of initial capital but did not quit his
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Jasper Technologies is a global Internet of Things Platform leader. Jasper Technologies was launched in 2004 but inevitably has become the rising star of this area in IT in recent years due to the investments and interest in the Internet of Things. The Internet of Things is essentially the network of physical objects embedded with electronics‚ software‚ sensors‚ and network connectivity which enables these objects to collect and exchange data. The Internet of Things is emerging as the next technology
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Chapter 7 IT’s about business 2 1. Describe the implications of the precisely targeted nature of the Stuxnet attack. Stuxnet was made based on the Siemens SCADA systems. Iran and a few other countries use that system for their nuclear or power plant power. The first inspection of the virus showed that the programmers had avery good knowledge of the SCADA systems. Also it spread out by USB ports instead of Internet‚ that was because the Natanz facility had no connection with the internet and
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