It were also recognized as ‘Asia’s Leading Airline’ and the ‘Best Airline in SoutheastAsia’( Malaysian Airline System Berhad‚ 2011). MASkargo meanwhile was recognized as the ‘Best Air CargoCarrier in Asia’ at the 2009 while Malaysian Aerospace Engineering(MAE)‚ Repair and Overhaul (MRO) arm wasawarded the ‘2009 Best Asia-Pacific Airline MRO Operation’by two leading magazines in the industry( Malaysian Airlines System Berhad‚2010). Furthermore‚ Fireflywas recognized as the Best Value Airline of The
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...................................................................................................... 4 Growth of ASEAN Budget Airlines ............................................................................................ 5 Five Forces Analysis of ASEAN Budget Airline Industry .............................................................. 6 AirAsia and the Strategy Paradox ............................................................................................... 8 Looking into the
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competitive environment analysis for AirAsia Berhad is thoroughly scrutinised to examine the driving determinants that attributed to the organisation’s competitive advantage in the industry. Further analysis using the Ansoff Matrix‚ lends evidence to the successful growth of the organization. The study concludes by adopting the balance scorecard framework to evaluate the organization from four pertinent perspectives of an organization which includes financial performance‚ customer knowledge‚ internal
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Case Study of Air-Asia : Strategic Role of Information System in Business Air Asia is established on 12 December 2001 by Mr. Tony Fernandes‚ the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning‚ ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. Air Asia has successfully positioned itself in customers’ mind by using the “ Now Everyone Can Fly” slogan. Air
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BUSINESS Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001‚ Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries‚ Air Asia continues to pave the way for low-cost aviation through our innovative solutions‚ efficient processes and a passionate approach to business. Together with our associate companies‚ Air Asia X‚ Thai Air Asia‚ Indonesia
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STRATEGIC MANAGEMENT (PMS 3393) ‘AIR ASIA’ Prepared by: Ahmad Izzuddin Bin Ahmad Zamri (4102005781) HaslindaBinti Ismail (4092008911) MohdAzuan Bin MohdAbdKadir (4102008091) Muhammad Khairil Anwar Bin Othman (4102004441) Nur An-NisaBintiRahmat (4071032881) SitiAisyahBintiMohdYusoff( 4102001031) SitiKhajirahBinti Abdul Aziz (4092008931) Prepared for: Dr. HafsahBinti Ahmad Submission Date: 22nd November 2012 Table of Content
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AirAsia Low Fare A Written Analysis of the Case Holy Cross College of Sasa‚ Inc KM. 9 Sasa‚ 8000 Davao City In Partial Fulfillment of the Requirements for the Subject Mktg 1: Principles of Marketing Mark Angelo B. Bugtac I – Executive Summary December 2000‚ AirAsia was an insolent subsidiary of deeply indebted Malaysian Conglomerate. Airline had only two planes. Tony Fernandes was a former managing director of Warner Musics Malaysian Operator. He assembled a group of small investors
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AIR ASIA – FLYING LOW COST WITH HIGH HOPES 1. Synopsis Air Asia was taken over by Tony Fernandes when the global economic crisis happened in 2001. It was restructured into the first no-frills and low cost carrier (LCC) in Asia. It is now the award winning with the largest operation low fare in Asia. The approach is to be easy to book‚ pay and fly and most of the seats are sold through online‚ this is in line with its motto ‘Now Everyone Can Fly’. Not only in Malaysia‚ Air Asia expanding the business
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The Strategic Analysis of Air Asia‚ can be done with the help of Michael Porter’s five forces. It describes the internal affection of the industry with elaborating competitive rivalry amongst the firms in the industry to the bargaining power of customers and suppliers. It also explains the threats of new entrants and already existing firms. Aforementioned‚ Air Asia has been assessed with all these five forces. Competitive Rivalry The demand function for air travel is affected by price‚ income‚
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Thai Air Asia Limited Section 1: Company Background In the past‚ domestic air routes were limited to only few players; such as Thai Airways‚ Bangkok Airways‚ Air Andaman‚ and Phuket Air. Prime Minister Thaksin Shinawat announced the opening of Thai air routes in 2002 and this has induced a lot of airlines to enter the market‚ especially low cost airlines‚ which have already been widely and well accepted in scores of countries. In Southeast Asia‚ at that time‚ Air Asia Malaysia was considered
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