brand awareness and to create a controversial topic in society which make it spread out quickly without to put too much effort or money in broadcasting it. 2. Discuss the pros and cons of the shock advertising campaign that Benetton used for many years. Pros – The more controversial that shock advertising gets‚ result in more attention that it receive from the public. In term of advertising‚ this can lead to the increase in the viewer without having to spend more money in broadcasting the
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output. In the short run‚ a profit-maximizing firm will increase production if marginal cost is less than marginal revenue and decrease production if marginal cost is greater than marginal revenue. 4. What are the implications of demand and real shocks in the two-curve model (with only the Solow growth curve and
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which causes an increase in net exports of country X. In addition‚ smaller interest rates are known to increase investment‚ which can also explain the shift in DD. The case of monetary contraction is similar. Thus with fixed exchange rates‚ monetary shocks transmit positively from the US to country X. b. Suppose now that the US aggregate demand increases. Perhaps fiscal policy in the US expands. An increase in the US aggregate demand increases US nominal rates and‚ with fixed exchange rates‚ forces
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to identify the dependent measures. “The primary dependent measure for any subject is the maximum shock he administers before he goes any further”. To determine if the subject was obedient‚ the experimenter looked at how many shock levels were administered. The subject is considered a “defiant subject if he administered below thirteen shock levels and an obedient subject if he administered all shock levels commanded”. Obtaining sufficient evidence is important before drawing any conclusions; therefore
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conclusion with his dogs. In his original experiment‚ he exposed the dogs to electrical shocks that they could not control nor escape from. It was demonstrated later on that when there is an escape easily accessed they still failed to escape the shock. This test consisted of a shuttle box which was split in half by a divider. The electricity was only run through one side of the box forcing the dog to escape the shock by jumping over the divider. This behavior is normally learned quickly because it
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level of shock that the participants were willing to deliver would be used as the measure of obedience. Milgram developed an intimidating shock generator‚ with shock levels starting at 30 volts and increasing in 15-volt increments all the way up to 450 volts. The many switches were labeled with terms including "slight shock‚" "moderate shock" and "danger: severe shock." The final two switches were labeled simply with an "XXX. Of the 40 participants in the study‚ 26 delivered the maximum shocks while
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English 1A 20 June 2012 Sphere of Authority Stanley Milgram‚ a Yale psychologist‚ stunned the world when he stated that “perhaps the most fundamental lesson of our study is that ordinary people doing their jobs‚ and without particular hostility on their part‚ can become agents in a terrible destructive process.” Milgram’s stunning conclusions‚ which were derived from his experiments‚ proved that obedience is one of the basic elements in the structure of social life. The proximately of the victim
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developing countries and the most vulnerable to these price shocks are the poorest segments of society. In countries like Pakistan‚ the discussion has focused on the impact of substantially higher food and fuel prices on poverty. This paper used PSLM and MICS household level data to analyze the impact of higher food and energy prices on the poverty head count and the poverty gap ratio in Pakistan. Simulated food and energy price shocks present some important results: First‚ the impact of food price
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Yierfan Abula ENG 111 M&W Professor Hoke 11/21/2014 Obedience and the Authority If a person in a position of authority ordered you to deliver a 400-volt electrical shock to another person‚ would you follow orders? Most people‚ I think‚ would answer this question with an absolute No. However‚ Yale University psychologist Stanley Milgram conducted a series of the obedience experiments during the 1960s demonstrated surprising results. These experiments offer a powerful and disturbing look
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authority figure. To carry out the experiment‚ Milgram designed a shock generator- a large electronic device with 30 switches labeled with voltage levels from 30 volts increasing at 15-volt intervals to 450 volts. These switches were labeled in groups that described their level of shock: slight shock‚ moderate shock‚ severe shock‚ etc. This machine was actually a simulated shock generator‚ and no one actually received any shocks. The subjects of this study were 40 males between the ages of 20 and
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