situational influences‚ social/cultural influences Video-not as bad as 75% figure‚ issues at evaluation and purchase Expensive are more likely to hesitate Valstem II research on consumers and their tendencies‚ tailored to characteristics similar to CanGo Appeal to customers’ self-concept‚ Peer pressure marketing to push consumers to click and buy Video-international markets
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Week 2 Video Analysis BUSN460‚ Senior Project‚ DeVry University Online WEEK 2 VIDEO ANALYSIS 2 Table of Contents of 6 issues facing CanGo: Issue 1: Absence of planning for the startup business ………………………………….. 3 Issue 2: Missing strategic planning for the future of the company ……………………... 4 Issue 3: Failure to utilize team strategic planning ……………………………………….. 5 Issue 4: Lack of direction and good communication practices …………………………. 6 Issue 5: Deficiency in communication and organizational/prioritization
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Precision Consulting will help CanGo with an actionable market strategy. Every detail has been recommended on how CanGo should plan moving forward to take this company to the next level. Our team has put together a strategic plan to provide CanGo with system options that will improve their business work and operations. Every business should have ethics and social responsibility. CanGo should know the difference between right and wrong. Many businesses just want to make money‚ but this should not
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Executive Summary In 2006‚ CanGo began as a very small online retailer of books. The company’s founder and CEO‚ Liz Bennet‚ saw the internet as a great opportunity‚ and in her small apartment‚ she seized the moment. Ms. Bennet soon hired Warren Fox to assist in growing the company‚ and it was not long until the company began to expand. CanGo tapped into new markets‚ and now offers a wide selection of CDs‚ DVDs‚ and MP3s‚ as well as books. In just a few short years‚ CanGo experienced significant
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then give the company recommendations on how to improve on their deficiencies and how to increase their strengths. Introduction CanGo is an Internet company that sells a variety of products and services‚ ranging from books and videos to online gaming services. CanGo prides itself as having the trendiest games with the best service when it comes to product
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Team A – All Pro Consulting Week 2 Analysis Report Kai Chan Mary Ann Insall Jason Borron Thomas Burris Marcus Coss DeVry University Introduction CanGo‚ Inc.‚ founded in 1996 by founder and CEO Elizabeth and her friend Andrew‚ is located in Hudson Valley. It is an online company that is able to offer a wide variety of books‚ music and videos to consumers and end users. In addition to that‚ the company also recently included online gaming service for a low subscription fee. Although
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17 Reference Page………………………………………………………………………………………….18-20 Appendix A Competitive Analysis Chart………………………………………………....21 INTRODUCTION/EXECUTIVE SUMMARY: CanGo has propelled itself from fledgling retailer to overnight sensation with its offering of book titles and the promise of an online gaming division. P.R.A.C.T. Consulting group was honored to have the opportunity to outline and explain in detail what
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CanGo Business Analysis Team B DeVry University BUSN 460 Table of Contents Page EXECUTIVE SUMMARY............................................................................................................2 INTRODUCTION...........................................................................................................................5 SWOT ANALYSIS.........................................................................................................................6 FINANCIAL ANALYSIS
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CanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year‚ and the consumer price index is steady with approximately 1.5-2 percent change per year. A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep
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business consultants have found that CanGo still has some issues that must be corrected in order to operate and function effectively. We have carefully evaluated CanGo’s issues and will be introducing them as well as providing recommendations to make corrections to help improve the company’s problem areas. The first issue was the employee evaluations; very vague. Another that we have noticed is that CanGo is expanding too quickly‚ another issue that follows CanGo expanding too quickly is that they
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