CAMBRIDGE SOFTWARE CORPORATION CASE QUESTION 1: IF CAMBRIDGE SOFTWARE IS OBLIGED TO LAUNCH JUST ONE PRODUCT‚ WHICH ONE SHOULD IT BE‚ AND HOW SHOULD IT BE PRICED? For every single version‚ we have calculated the total contribution for each price that segments are willing to pay‚ and chosen the price that can maximize the total contribution. SELL ONLY "STUDENT" VERSION Price Segments unit cost Unit Contribution Seg. Dev. Costs Demand Total Contribution $200 Consultants $15
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CSC CASE ANALYSIS Case 1 – Only Student software launched. In this case‚ the selling rate is $50 ‚ the Unit Contribution will be fixed to $ 35 (50-15) for all other segments‚ and for student segment‚ it will be $15.( (60% of 50) -15). Case 2 – only Commercial software – The optimal price should be taken as 225 as that covers all other categories except the students. Case 3 – only Industrial software – the price should be 600 as the incremental contribution below this segment is less than
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Doing Business in Europe Preliminary day‐to‐day programme 02.07.2012 ‐ 10.08.2012 Course Director: Elske Barens E‐mail address: summerschool.business@hu.nl Special Track consists of: European Politics and Economy 02.07.2012 – 13.07.2012 European Business Skills 16.07.2012 – 03.08.2012 Management Simulation: 06.08.2012 – 10.08.2012 Choose Your Way: Business Logistics from A‐Z or It’s All about Money: Management Simulation Finance or The Right Target; Management Simulation Marketing
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CAMBRIDGE SOFTWARE CORPORATION Cambridge Software Corporation is about to decide whether to offer multiple versions of Modeler‚ a new Lotus-1‚ 2‚ 3 compatible modeling software product. Software Market Research Group cooperating with Modeler Project team identified five segments as large‚ multidivisional corporations; corporate R&D and universities labs; consultant and professional companies; small businesses; and students. CSC has identified three versions to serve these segments. These versions
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Case Analysis: Precise Software Solution ! Problem: When and how to introduce the new product‚ Insight‚ to the market? ! Issues: • Should Precise Software Solution introduce the new product at the OpenWorld 2000? Is the new product ready for the OpenWorld 2000? • What’s the impact of delaying the introduction of the new product? • What the selling strategy will be? Should this product be sold through the same sales force as other successful products? • How to price the new product? ! Industry/MKT
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Background of case study: Precise is developing performance management and availability software serving firms with complex network of hardware and software components. Market Dynamics The leading seller of database management systems was Oracle followed by BMC and Quest Problem Area: Designing the following for their new product: * Product Launch Calendar * Market Strategy * Sales Force Strategy * Channel Strategy Growth Rate: The market is experiencing a very high growth
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a. UPNOW: UPNOW software is privately held company which was founded in 1996 to sell innovative software for building‚ operating and monitoring ecommerce websites. The sales team from the organization used to store all their data into spreadsheets. This involved a lot of manual effort. The IT initiative addressed these problems by building a system that would enable the sales representatives to consolidate prospective customer information in a database and make it available to everyone who needed
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A literature review of Patients and Families experiences with video telehealth in rural/remote communities in Northern Canada. Rahul Raj Student id # 100806429 Course director: Diane Duff George Brown College‚ Toronto‚ Ontario Date of submission: March 02‚ 2012 Introduction The literature review critically valuates the families’ experiences with video telehealth in rural communities in Northern Canada. Many electronic health care research projects have tested the video
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Cambridge Labs: A Case Discussion on Global Strategy Cambridge Labs: A Case Discussion on Global Strategy Successful companies that have a vision to grow beyond their domestic borders establish global strategic objectives based on their mission‚ vision and core competencies. This framework includes four major aspects‚ which help firms analyze their current status‚ the environment‚ the alternative strategies‚ and their partner selection. Cambridge Laboratories‚ an industry-based
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Introduction Solutions Software Company is a leading international software company. It is Australian division which is located in Sydney. Jane Cordon is new General Manger in Solutions Software Company. However‚ due to strange work environment and new work requirements‚ there exist many problems in Solutions Software Company. These problems include leadership skill problems‚ conflict of communication or inappropriate leadership style. If some problems don’t gain effective solutions‚ conflict between
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