Preview

Precise Software Solutions

Powerful Essays
Open Document
Open Document
886 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Precise Software Solutions
Background of case study:
Precise is developing performance management and availability software serving firms with complex network of hardware and software components.
Market Dynamics
The leading seller of database management systems was Oracle followed by BMC and Quest
Problem Area:
Designing the following for their new product: * Product Launch Calendar * Market Strategy * Sales Force Strategy * Channel Strategy
Growth Rate:
The market is experiencing a very high growth rate: Expected to double in 2003
Product Types:
The market is fragmented and the products were differentiated in two ways: 1. Based on the underlying resources and platforms with which they were associated 2. Based on the functionality they offered. * Monitoring * Detection * Improvement * Analysis
Channel Strategy: 1. Direct Sales 2. Indirect Sales (Value-added resellers, System integrators and Original equipment manufacturing agreements)
Sales Cycle Time: 6 to 12 months long cycle time
Pricing Strategy:
Pricing structure: one-time license fee + recurring revenue from annual maintenance and service contracts and additional revenues from product upgrades
Competitors: Oracle, BMS and Quest
Precise Product Portfolio: * Precise/SQL: Software product managing the performance of applications utilizing Oracle database: targeted at users of proprietary applications * Inter point: Software product monitoring the database efficiency of large Enterprise Resource Planning applications * Precise/Pulse: Software product continuously monitoring the underlying database. * Precise/Presto: For monitoring the performance of EMC storage products: Sold on an OEM basis by EMC
Sales/Channel Strategy: * Dual-channel distribution system * In North America the sales force was comprised of 17 account executives. * The reps were well trained in all products and good in solving database problems * Internationally

You May Also Find These Documents Helpful

  • Good Essays

    One of the key assets of an enterprise is information. Huge amounts of raw data are produced during every operational transaction in the company. Processing raw data into valuable information allows an enterprise to take more accurate decisions into action. Information technologies give support in big business systems like (ERP) Enterprise Resource Planning, utilized in recognizing, extracting and analyzing business data, such as, sales revenue by product and/or department. Measuring data is difficult, and companies have to have complex systems for tracking ERP.…

    • 348 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Hrm 534 Assignment 3

    • 1234 Words
    • 4 Pages

    From being primarily a hardware vendor, the company has successfully transitioned into services and software. In doing so, it has moved from being a point product vendor to end-to-end solution provider (Datamonitor Plc., 2007, p.6). A strong brand helps the company to differentiate its offerings and enables it to compete effectively against regional players.…

    • 1234 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Baum, David and others. “Oracle 25 Years of Technology Innovation.” Oracle Magazine, November/December, 2001, pp. 65-82.…

    • 26520 Words
    • 107 Pages
    Good Essays
  • Good Essays

    Athabasca Assignment

    • 837 Words
    • 4 Pages

    Relational databases are not new technology. Commercially, they gained importance in the early 1980s with the introduction of Oracle’s relational database, and since then they have been an essential tool for most businesses. Databases are critical tools that help to support various business functions in an organization. These information systems help a business to build and maintain competitive advantage. Databases not only support the operational levels of business—they are also used to support the activities of managers.…

    • 837 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Marketing Channels

    • 1234 Words
    • 5 Pages

    Distribution channels are the key determinants of how any manufacturing company reaps from the products that come from their manufacturing plants. Characteristically, approximately half that price paid for merchandise by a purchaser is engrossed by activities involved in delivering that product to the consumer (Julian, 2008). Channel members are particularly important since directly affects certain factors such as customer service, product delivery and availability. Julian (2008) argues that the cost of marketing any product has increased over the past 15 years while production cost has reduced. This is because the market has segmented and media and distribution channel have multiplied. As a result, the choice of a channel member is based on value analysis, same way consumers do when they analyses products before purchasing. This paper focuses on choice of appropriate…

    • 1234 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Precision Consulting will help CanGo with an actionable market strategy. Every detail has been recommended on how CanGo should plan moving forward to take this company to the next level. Our team has put together a strategic plan to provide CanGo with system options that will improve their business work and operations.…

    • 859 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Distribution Channels

    • 948 Words
    • 4 Pages

    Any product or service in the marketplace utilizes distribution channels to reach its customers. Although the manufacturers and services providers can and do provide their goods and services directly, utilizing distribution channels multiplies the number of goods and services that reach the marketplace (Advameg, Inc, 2011). Therefore, distribution channels can increase market share and profit margins since these distribution channels help the company’s product reach its target segments and enter into new marketplaces (Advameg, Inc., 2011). As they enter into new regions, stores, and the like, manufacturers and service providers can capitalize on these channels and markets by cultivating demand. Yet, the beauty of the distribution channels rests within the ways they free these companies and manufacturers to do what they do best, manufacture products and provide services to meet customer demands. Distribution channels just help these companies reach their goals and satisfy the manufacturers’ and service providers’ customers.…

    • 948 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The engineered systems eliminate performance bottlenecks in running business analytics, data processing, and general processor performance. Also, by integrating a hardware and software technology, "stack," customers can quickly launch appliances without the need for expensive integration and implementation costs. This strategy is unique to Oracle, compared to the services-led strategy sold by IBM. When companies are looking at their total cost of ownership, hardware and software licenses and support are only part of the calculation. The additional professional services, integration and internal support costs are significant and Oracle’s strategy addresses this effectively.…

    • 554 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Erp Vendor

    • 1884 Words
    • 8 Pages

    The 2011 Guide to ERP Systems and Vendors provides insight into ERP project statistics, segmented…

    • 1884 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Oracle

    • 5656 Words
    • 23 Pages

    Oracle - Oracle- Database Management System Data management is an extraordinarily old craft. Aristotle 's scheme of interlocking classifications of knowledge in his work Physica is a data-management effort. In the early 1800s the Jacquard loom used holes punched in paper cards to represent instructions for controlling the action of a loom. These cards became the basis for Herman Hollerith’s card-sorting device, used for the 1890 U.S. census http://80-gme.grolier.com.ezproxy.apollolibrary.com. Many database programs were designed around the physical cards: the maximum information that could be encoded on a punch card became the length of a standard record.... [tags: essays research papers]…

    • 5656 Words
    • 23 Pages
    Good Essays
  • Powerful Essays

    adbms

    • 15081 Words
    • 61 Pages

    Designing a proper database application system is a complex and time consuming task. The choices made during application design will impact the usefulness of the final, delivered application. Indeed, an improperly designed and coded application may need to be redesigned and recoded from scratch if it is in efficient, ineffective, or not easy to use.…

    • 15081 Words
    • 61 Pages
    Powerful Essays
  • Satisfactory Essays

    The database tool and utility applications are the primary administrative components of Oracle Enterprise Manager. You can use these applications to perform most of your DBA administration tasks. Some of the design features of the applications allows you to use the graphical interface to execute the commands quickly and conveniently by pointing and clicking with the mouse rather than manually entering the SQL commands to perform these tasks. Concurrently perform multiple tasks in multiple Oracle Enterprise Manager windows. Administer multiple databases simultaneously in multiple windows.…

    • 568 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    3. What Oracle product can be combined with GoldenGate to provide a solid offering for operational BI? Mark for Review…

    • 2061 Words
    • 15 Pages
    Good Essays
  • Better Essays

    One of the most important and biggest elements of a company would be its amount of data and information. There are countless amounts of data produced every day from companies, and it’s becoming an issue on where and how to store this. One key element of this is raw data and how a company stores and then turns this into usable or valuable information. Having this raw data transformed is key for a company’s future when important business needs and decisions are made. Enterprise Resource Planning or ERP refers to the business software that has been designed to record and manage your enterprise data. Measuring a company’s data is not easy and using complex tracing such as ERP is needed.…

    • 925 Words
    • 3 Pages
    Better Essays
  • Good Essays

    Another critical auto SCM component, the expertise ensures JIT parameters are met and right inventory is always available at the right time.…

    • 1521 Words
    • 6 Pages
    Good Essays