PRADEEP KUMAR.N(M100002MS) | [ EFFECTIVENESS OF LOYALTY PROGRAMS IN BIG BAZAAR] | | Contents page no 1. About the company 03 2. Significant features of big bazaar 04
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ICEVBM Project Report On CSR Practices followed in ITC Submitted To: Submitted By: - Section J Ms. Rachna Madaan Akshay Seth(PG20102448) Pankaj Wahi(PG20102500) Introduction “We believe that are corporate strategy which embraces societal development as an integral part of our mission of wealth creation
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[pic] EXECUTIVE SUMMARY Big Bazaar is a future group company. In India first it was started in Mumbai in the year of 1987 and the main branch of Big Bazaar is in Mumbai. In Hubli it was started in the year of 2007 on 28th July. The Management system - Big Bazaar 1. 80 well-qualified employees 2. The Security system includes 15 securities regular [Day-12‚ Night-3] & 18 at the weekend. 3. 25 Back staff. 4. 21 House keeping and 5. 15 Part times. This project is on Marketing Department
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A PROJECT REPORT ON Youth alcohol usage PREPARED BY:- Albina saifee‚ roll no 37 TY.BA ACADEMIC YEAR 2011-12 UNIVERSITY OF MUMBAI ROYAL COLLEGE OF ART’S‚ SCIENCE‚ COMMERCE MIRA ROAD(EAST) Youth alcohol usage preface Alcohol consumption by young people has a profound effect on our nation‚ our communities‚ our families‚ and our children. Alcohol use by teens is related to traffic crashes‚ crime‚ teenage pregnancies‚ sexually transmitted diseases‚ suicides‚ drownings‚ and poor performance
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goes to “BIG BAZAAR” in India. It has brought about many changes in the buying behavior of people as Big Bazaar provides all items in one roof at low rates. The consumer’s preferences are changing & they are moving from shops stores to Modern Retail outlet. It’s the main challenge to the Modern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carry out the promotional activities in unique way. BIG BAZAAR has maintained
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Table of Contents 1. Executive Summery…………………………………………………………..……..3 2. India Retail Scenario……………………………………………………….………..5 3. Company Profile …………………………………………………………………...14 4. Future Group Manifesto …………………………………………………………...16 5. Hierarchy of Pantaloon (Future Group)…………………………………………….18 6. Findings………………………………………………………………..……………19 7. Retail Scenario of Kolkata………...………………………………………………..20 Executive Summary Retailing is emerging as a sunrise industry in India and is presently the largest
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segment‚ the group operates Pantaloons‚ a fashion retail chain and Central‚ a chain of seamless malls. In the value segment‚ its marquee brand‚ Big Bazaar is a hypermarket format that combines the look‚ touch and feel of Indian bazaars with the choice and convenience of modern retail. The group’s speciality retail formats include supermarket chain – Food Bazaar‚ sportswear retailer - Planet Sports‚ electronics retailer - eZone‚ home improvement chain - Home Town and rural retail chain‚ Aadhaar‚ among
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TITLE OF THE STUDY CONSUMER SURVEY FOR BIG BAZAAR IN NCR RATIONALE OF STUDY As customer’s tastes and preferences are changing‚ the market scenario is also changing from time to time. Today’s market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the changing tastes and preference of customer which has bought in a change in the market. Income level of the people has changed; life styles
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Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR & OTHER RETAIL COMPANY Page |1 Management Thesis – 1 | 3rd Semester COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR & OTHER RETAIL COMPANY CERTIFICATE It is certified that the work contained in the thesis entitled “A COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR AND OTHER RETAIL COMPANY" By Rajesh Kumar has been carried out under my supervision and that this work has not been
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