Csr Practices Followed in Itc

Topics: Sustainability, Corporate social responsibility, Echoupal Pages: 3 (755 words) Published: April 29, 2011
ICEVBM Project

CSR Practices followed in ITC

Submitted To: Submitted By: - Section J Ms. Rachna Madaan Akshay Seth(PG20102448) Pankaj Wahi(PG20102500)

“We believe that are corporate strategy which embraces societal development as an integral part of our mission of wealth creation for our stakeholder ensure the long term sustainability of our business enterprise. Inspired by the opportunity to contribute to a more secure and sustainable future, your company has structured innovated business model that leverage its brand, technological capability, agri-sourcing strength and unmatched trade distribution network to create opportunities for sustainable livelihood.” Y.C. Deveshwar (Chairman ITC Ltd.)

Envisioning a larger societal purpose has always been a hall mark of ITC . The company sees no conflict between the twin goals of shareholder value enhancement and societal value creation. The challenge lies in fashioning a corporate strategy that enables realization of these goals in a mutually re enforcing and synergistic manner. As a corporate citizen with enduring relationships in rural India. ITC Has a history of collaboration with communities and government institutions to enhance farm productivity and the rural resource base. ITC’S commitments in agricultural R&D and knowledge sharing have spanned vital aspects of competitiveness—efficient farm practices, soil and water management.

In 2000, harnessing the empowering force of information technology and its scalability, ITC launched e-Choupal---a knowledge portal providing farmers with a range of information and services. Designed to enable them to bargain collectively and enhance their transactive power. e-Choupal become the much needed and easily adoptable tool farmer has been waiting...
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